Hisense air conditioners: high quality standard. Hisense: it all started with a radio factory


Hisense is one of the largest industrial corporations in China, specializing in the development and production of electronics and high-tech products. The company is located in China, headed by its management company Hisense Company Limited. From its humble beginnings such as the Qingdao No.2 Radio Factory (opened in 1969 and renamed Qingdao TV Factory in the 1970s), Hisense Electric and its Hisense brand have grown to become one of the leaders in the electronics industry. Hysens has long and firmly established itself in the market of home appliances, telecommunications equipment and high-tech product development.

Hisense's revenue in 2007 was $6.7 billion, making the company one of China's top ten electronics-related corporations.Following the successful acquisition of Kelon Corporation, Hisense has publicly traded shares in two companies - Hisense Electric and Kelon Electric, which are listed on the Shenzhen, Shanghai and Hong Kong stock exchanges. Hisense is the only company in China that owns three well-known brands - Hisense, Kelon and Ronshen. In 2001, Hysens Electric Limited received a grant from the first National Quality Management Award. All Hisense products - Hisense plasma TVs, HVAC equipment - Hisense air conditioners and split systems, refrigeration equipment - Hisense refrigerators and freezers, Appliances- Hisense washing machines, electronics - tablet computers (Hisense tablets), communication devices - Hisense mobile phones and smartphones - is the most famous and sold in the Chinese home appliances and electronics market. Products manufactured by Hysens are exempt from mandatory examination by the Chinese government, which confirms their highest quality.

Hisense is one of the leading corporations with its R&D centers, innovation bureaus, and state-level computer and digital technology laboratories, which have made more than 860 technical discoveries and improvements. Branches of research and innovation centers are located in several provinces of China, as well as in South Africa, the USA and the Netherlands. Hisense factories and production bases are located in China, South Africa, Hungary and France. Products are exported to more than 100 countries around the world.

Hisense International brings together the overseas resources of the entire Hisense group of companies. It has a team of domestic and foreign promising young marketing professionals who have a bachelor's degree or higher. Most of them graduated from reputable universities in China and abroad with majors in international trade, foreign languages, logistics, processing of graphic information, as well as - management and marketing. In addition, everyone has extensive experience in sales. In 2006, Hisense established a globalization strategy based on providing first-class quality, first-class service and competitive prices, researching overseas markets to grow into a world-class brand.
Hisense's international market share and brand awareness continue to increase rapidly and consistently. In 2014, overseas sales revenue reached $2.6 billion, while brand sales revenue reached $1.3 billion, up 40.8% and 50.5% respectively.

Throughout the world, Hisense has 16 overseas companies located in North America, Europe, Australia, Africa, the Middle East and South-East Asia. Hisense has four overseas manufacturing bases in South Africa, Algeria, Egypt and Mexico. In addition, Hisense has seven overseas R&D centers, including those in China, the United States, Canada and Europe, to continuously improve technology and create cutting-edge products. Hisense products are sold in more than 130 countries and regions, and Hisense-branded appliances are sold in more than 80 countries around the world.

IN last years Hisense has become a sponsor of a series of global and regional brand awareness events around the world: for example, in Australia, Hisense became the official sponsor of the Australian Open tennis tournaments, while also retaining ownership of the Hisense Arena. In Europe, Hisense has become the Official Premium Partner of the Champions League and Bundesliga football club Schalke 04. In the US, Hisense has become a sponsor of the Joe Gibbs Racing NASCAR Xfinity series. Hisense also became an official partner of the Infiniti Red Bull Racing F1 Team in 2015 and a global partner of UNEP environment) by the SEED Award, which supports innovative entrepreneurs, since 2011.

Ms. Tracy Chen, Deputy Director of HISENSE Europe, who is responsible for sales of all HISENSE products in Europe, including Russia and the CIS, answers questions from the CLIMATE WORLD magazine.

- Ms. Tracy, please tell us about the history of HISENSE and what the group of companies is today.

HISENSE began its journey in 1969, and in next year she will be 45 years old. The group of companies approached the anniversary with an annual turnover of 12.8 billion US dollars and a staff of more than 75,000 employees. The head office of the group is located in Qingdao (China), and factories are located not only in China, but throughout the world. The range of HISENSE equipment includes TVs, air conditioners, refrigerators, washing machines and Cell phones.

Today, the HISENSE brand is No. 1 in the LCD TV market for the past 9 years and one of the most respected companies in China. We are the only corporation to win the Chinese government award twice China Quality Award. This award is a testament to the recognition of the highest level of quality of our products. Today, products under the HISENSE brand are synonymous with quality and reliability for the consumer.

We are currently actively expanding our presence around the world. The HISENSE brand is already well known in South Africa, Australia, Germany and other countries. Readers of the CLIMATE WORLD magazine will be interested to know that it was our company that was the first in China to produce an inverter wall-mounted split system, and to this day is one of the recognized leaders in the field of inverter technology. The total volume of produced split systems per year exceeds 9 million pieces.

- Why is HISENSE just now opening its representative office in Moscow?

Now in Russia there is an understanding that Chinese goods are not limited to the lowest price segment, China also produces high-quality premium-class equipment. It is precisely such products of Chinese companies, which are in no way inferior to the best world analogues, that are now in special demand among Russian consumers.

- Does the high class of HISENSE equipment mean that the prices for it are much higher than for similar products presented in Russia by other Chinese companies?

We are fully aware of the situation in Russia and understand that we have yet to gain our positions in the Russian market. Therefore, our goal is to offer best quality for an acceptable price, we can do it and see it as one of our main competitive advantages. I also note that the HISENSE split systems supplied to the Russian market have an energy efficiency class of "A" and higher. That is, buying an inexpensive split system from us, the consumer also saves on operating costs.

- Do we understand correctly that the HISENSE representative office will sell the entire air conditioning line of the company in Russia?

No. We really produce a full range of air conditioning systems: wall-mounted split systems of classic and inverter types, inverter multi-split systems, semi-industrial air conditioners, including inverter, the widest range of VRF systems, including not only standard 2-pipe systems, but also units with heat recovery, water cooling and the possibility of preparing hot sanitary water. But the representative office will be responsible only for sales of PLUG&PLAY home appliances. We are well aware that air conditioning systems are a product that requires professional engineering, installation and service.

- And who will represent the HISENSE air conditioning systems on the Russian market?

This will be done by professional climate companies, distributors with extensive experience. At their stands, visitors to the exhibition "CLIMATE WORLD-2014" will be able to see our products. Air conditioning systems will also be presented at HISENSE's own stand.

- Thank you for the interview! We wish your company success in Russia!

thanks for interesting questions and good wishes.

Editorial staff of the journal "CLIMATE WORLD"


What we wrote about 15 years ago

  • Cold summer 2003

    Before the start of the last season, all market participants unanimously predicted its growth. The difference in opinions was observed only in how much the market will increase. Indeed, all objective indicators indicated that sales would go uphill. In the first quarter of 2003, GDP growth amounted to a record 7-8%, prices for air conditioners once again fell, despite the fact that household incomes in dollar terms have been growing by 15% a year for several seasons.

    How to deal with the fire hazard of air ducts

    Behind Lately the number of fires and even explosions inside the air ducts of ventilation and air conditioning systems has sharply increased. Although such fires have always occurred, recent changes have led to much larger fires involving more of people.

    Analysis of advanced heat supply systems

    This report discusses issues related to the transition of district heating systems to decentralized. Positive and negative sides both systems. The results of the comparison of these systems are presented.

Increasingly, you can find on the shelves of shops and supermarkets electronic equipment under the brandHisense. TVs,Cell phonesand other household appliances are sold under this brand name. It is about the first group of devices that will be discussed further.

Briefly about the company

A good balance of cost and technical specifications can boast of anyHisense TV. Manufacturerseeks to make its products as affordable as possible due to a significantly reduced price tag. At the same time, their characteristics are practically in no way inferior to more expensive competing devices. The headquarters of this company is located in China, and in the local market it has already managed to establish itself only on the good side. Further development of this brand led to the fact that one Chinese market turned out to be not enough, therefore it was decided by the company's management to enter international level. This, in turn, led to the fact that similar products appeared on the shelves of stores on the domestic market.

Distribution of TVs by niches

Hisense TVs are divided into three large niches, regardless of the screen diagonal. Reviewtheir model range distinguishes the following groups:

    Entry-level multimedia devices. In this case, the format of the output image corresponds to HD quality (that is, 1366x768). In most cases, they do not have a separate operating system and the functionality is significantly reduced due to the lack of "Smart TV".

    Mid-range television devices display an image in 1920x1080 resolution. Also in this case, they are almost universally equipped with a separate operating system and, of course, the "Smart TV" function is fully implemented.

    Representatives of the premium level are able to display a picture in “4K”. Otherwise, the parameters in this case are almost identical to the devices of the middle class.

Control panels

Solutions cannot be distinguished by something remarkable against the background of analogues in terms of the control panel Hisense. TVs of this brand are equipped with a typical remote control, which has the following groups of buttons:

    Digital, which provide the fastest possible transition between channels.

    Navigational - allow you to move between menu items.

    Functional. Their main purpose is to perform certain operations, for example, to open a menu.

Economy class

32M2160 is the most affordable model Hisense. TVs , as already noted, have a modest cost and acceptable technical specifications. And in this case, such a statement is more than true. The price of this device is really affordable and is about 10,000 rubles. It has a diagonal of 32 inches and its resolution is 1366x768. Separately, it should be noted that the viewing angles in this case are reduced to 70 0, and this is a key disadvantage of this model. It does not have a dedicated operating system. This solution is best used when creating information or advertising panels in public places. It is not recommended to use it for home: it has too modest specifications.

Average level

are radically different in better side branded midrange devicesHisense. TVs, reviewsthis is confirmed, have improved technical characteristics. An example is the 39N2170PW. Its current cost is 20,000 rubles. The format of broadcast programs can even be FullHD (that is, 1920x1080). Viewing angles are increased, and the screen diagonal is 39 inches. Also, Android acts as an operating system, and in this case, the SmartTV function is implemented in full and without any restrictions. The result is an excellent balance of price and technical parameters. Therefore, such a TV is already justified to use at home.

Most premium solutions

Also available in model range this manufacturer and premium TVs, which include 43N3000UW. Their key difference from the younger models is that the format of broadcast programs can even be “4K”. It also has an improved tuner, which, in addition to conventional and cable broadcasts, can also receive satellite broadcasts. Separately, it should be noted, which may be with a truncated set of buttons. In this case, there are only navigation keys. Responsible for everything else software. Like mid-range solutions, such a TV is also suitable for creating a universal multimedia center at home.

Brief setup procedure

The setup procedure in this case consists of the following successive steps:

    Take the device out of the box. We do a complete installation.

    We implement the device switching in full. The wire with the TV signal is connected to the socket labeled ANT IN. And the cable of the power supply system of the multimedia system - to the power connector. In some cases, when using a twisted pair to receive information from a computer network, we also connect it to a television device. In this case, the RJ-45 port is already in use.

    The next step is to turn on the device. After that, we set the current date and time values.

    Then go to the settings menuHisense TV. How to set up channelsin this case? And it's very simple. Select the “Channels” sub-item and activate the “Auto search” mode in it. Next, set the type of TV signal source (conventional antenna, satellite, cable operator) and start this operation. At the end of it, you must save the channel list. If the device does not support "Smart TV", then the setup is over. Otherwise, set the parameters network connection and install all the necessary applications.

Reviews. Price

Novelty is the main disadvantage of any branded equipmentHisense. TVs, reviewsthey pay attention to this, have excellent technical parameters and specifications. At the same time, their cost is much lower than that of similar devices more famous brands, which include LG or Samsung. With reliability and functionality, they are also in perfect order. So it turns out that the main deterrent in this case is the obscurity of the company itself. But this question is quite simple to solve with the help of a large advertising campaign. This is how the owners characterize the TVs of this brand in their reviews. The cost of entry-level devices is in the range of 10,000-17,000 rubles. The middle class can already be purchased for 20,000-27,000 rubles, and the premium class - 30,000 rubles or more.

Results

Here is such a wonderful and affordable technique turned out under the trademark Hisense. TVs in this case, really high-quality and excellent for all possible applications. And this is not only home use, and and, for example, advertising panels or information boards. Moreover, the low cost only contributes to this.

Apparently, recently, our brothers from the Celestial Empire have awakened an irresistible love for Russia, because Chinese brands of all stripes are storming our market with enviable constancy. Hisense Corporation has joined them today. There is one global difference from the rest in it: we are all used to the fact that “China” is cheap, not of very high quality, but angry. Here, the emphasis is on premium products. By the way, if you suddenly haven’t heard anything about the company, then you should know that Sharp and Toshiba were successfully absorbed by it, along with all the developments and patents, it is the number one brand on the TV market in China and Australia, and on a global scale they are now in third place.

At first, Hisense will sell TVs, refrigerators, washing machines and air conditioners in Russia, but smartphones and other types of equipment are already in the near future. The company's goals are not too ambitious, but realistically achievable: in three years to take 10% of the Russian TV market and 5% of home appliances.

To do this, the company abandoned the services of a network of distributors in Russia, and decided to take the "reins" in own hands. It is not yet known how Russian consumers will perceive the new player on the market, but the novelties presented by the corporation during the presentation are really quite interesting.

What is a 100-inch laser TV worth. The kit includes a laser console, a passive screen and a JBL subwoofer. The console forms an image and projects it onto a screen that has an anti-reflective coating for maximum picture quality.

X-Fusion technology allows you to get natural and rich colors, as close as possible to real, and you can watch it even with close range without damage to the eyes. UHD Upscaler technology upscales the original image to 4K, enhancing the clarity of even the smallest details. Motion compensation technology reduces the display of fast-moving objects, improving the quality of sports broadcasts and movies. The TV is controlled by the VIDAA U2 operating system, for which over 200 applications are available. The only thing that can stop you from running out to buy right now is the price of 1.3 million rubles. Those who have not yet accumulated the required amount can familiarize themselves with other ULED TV lines from Hisense: U9A, NU8700, U7A, T6800 and A6500. Here, of course, there are smaller diagonals (32-75 inches), and simpler technologies, but the price is adequate (36-300 thousand rubles).

Among refrigerators, the most interesting is the 4-door RQ56WL line, functional features which are Total No Frost technology and a dual cooling system that improves the energy efficiency of the refrigerator, more accurately maintains the desired temperature in the compartments and humidifies the interior. There is also the possibility of super-fast freezing, which retains most of the vitamins and nutrients in the products even during subsequent defrosting. Devices are different low level noise (43 dB) and have different modes of operation. For control, an intuitive LED display with a user-friendly interface and a set of functions is used, located on the door.

The retail price of models in this series is 84,500 rubles, with an average market price of 109,000 rubles. Of course, fans of the classics have not been ignored either. Combi No Frost are two-compartment refrigerators that combine all the most advanced features, including the Surround Cooling System, which cools all products evenly, even if they are located on the sides and corners of the compartment. Their energy saving class is A +, the noise level is only 38 dB, the price starts from 41,000 rubles. If you like to stock up on food for a long time, then you should pay attention to the line of chest freezers, with a volume of 100 to 250 liters and a price of 12,000 rubles.

Hisense has also introduced several lines of front-loading washing machines to the Russian market. The WFEH9014VA model is capable of washing as much as 9 kg of laundry at a time, and the WFBL7014V has an enlarged loading hatch for easy loading and unloading of laundry, as well as Snowflake Drum System technology, which ensures even distribution of detergent over the entire surface of the drum.

Hisense washing machines have the ability to wirelessly control via Wi-Fi. If the washing process is already running, then it is possible to pause work at any time and report the laundry. Energy saving class for all Hisense A+++ washing machines, and the price starts from 30,000 rubles.

Finally, it is worth saying that Hisense, following other Chinese companies, has become one of the sponsors of the World Cup, so some of the equipment will be painted in the official colors of the championship.

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Company was founded in China in 1969. The head office is still located in the PRC in Qingdao, but the factoriesare located all over the world. The annual turnover of the company reaches 13 billion dollars, and the number of employees is 75,000 people.

Company's rangeproducts is wide: TVs, refrigerators, air conditioning equipment, mobile phones, washing machines and much more. And the quality of each model is on the highest level. Confirmation of this reward "ChinaQualityAward" is a Chinese government award that Hisense already received it twice.

The first air conditionerwas released in 1988, and after 9 years, an inverter split system was released - the first in China. All subsequent time, the company has been improving the "stuffing" of climate equipment, using the latest developments and technologies. In 2010starts working with companies RyosanCompany (Japan) and DigiPowertechnology (Hong Kong) to jointly establish a laboratory for the research and development of air conditioner controllers, compressor simulation and inverter control systems.

The result of this collaboration in 2011 is the world's first air conditioner with the thinnest indoor unit with a thickness of 11.3 cm. By 2013becomes the owner of more than 400 patents for inventions in the field of climate equipment.

The main activity of the companyis the contribution and development of scientific and research work in the development of climate equipment. Since 2004, this activity has been raised to the state level and carried out jointly with ministries. Research laboratories are currently located not only in China, but also in the US and Europe.

Air conditioners from have many advantages over their counterparts:

  • create function comfortable microclimate: the system automatically monitors the temperature that is comfortable for the wearer. It is based on a group of sensors that record the settings of air conditioners and analyze them;
  • unique air purification system 4D AirProtection: air defense filter, active carbon filter, catechin filter, ionizer. Passing through all these stages, the air is purified from dust, bacteria, viruses, mold spores, unpleasant odors and saturated with ions;
  • special blinds. Their angle is wider than conventional ones, which allows you to increase air flow;
  • automatic restart function. In the event of a power failure, the air conditioner will automatically turn on the operating mode that was configured before the failure;
  • general functions: heating, cooling, ventilation, dehumidification mode;
  • 3D hood. Air is taken from three sides at the same time, which allows you to quickly set the desired temperature in the room;
  • reduced level noise allows you not to interrupt the operation of the split system even at night.

List the advantages of air conditioners fromIt is possible endlessly, but the most important advantage of the company is that it does not stop there and continues research activities and the introduction of the latest developments in its products. Today brand productsis synonymous with reliability and high quality.

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