What can be sold with candy. Sale of sweets as a successful and prosperous business: we make money on sweets. If you decide to open a candy store, do not forget to advertise it

Reading 11 min. Views 119 Published on 29.09.2018

Shops specializing in the sale of sweets and sweets are no different from other outlets. In order to create such a project, an entrepreneur needs to go through a standard registration procedure. The main feature of the direction under consideration is the issue related to the storage conditions of products. To store most of the assortment, the entrepreneur needs to purchase specialized refrigerators. This item of expenditure must be included in the financial model of the project being developed. Below, we propose to consider how to open a candy store from scratch and discuss the specifics of this direction.

In Russia, the food business is always profitable, as people will never stop craving food, especially sweets.

What sweets are more profitable to sell

To begin with, the future businessman must carefully study the chosen market sector. Visiting the stores of future competitors provides important insights. Before you start creating a business plan, you need to analyze in detail the pricing policy of other stores, the size of their product range, and even the interior design of outlets. Such actions will make it possible to identify manufacturers of sweet products that produce the most popular products. It is with these manufacturers that it is necessary to conclude contracts for the supply of goods.

Many aspiring entrepreneurs make several blunders when organizing such a business. According to experts, at the first stage of work it is necessary to carefully work out the following points:

Poor assortment. After opening a store, an entrepreneur needs to attract as many customers as possible. The key to success in this direction is an assortment that meets the needs of each visitor.
Crowded merchandise line. In every question it is very important to observe the measure. Candies, cookies and other sweet products have a limited shelf life. If the entrepreneur does not have time to sell all the products before the end of this period, then the goods will have to be disposed of, which will entail serious losses.

At the first stage of building a business, the product line should include no more than a hundred items. In order to correctly select the products that will be presented in the store, it is necessary to carefully study the choice of customers. That is why it is very important to comprehensively study the actions of competitors and their sales volumes. As practice shows, high consumer demand extends to truffles, caramel and sweets with fruit fudge. In addition to the above products, customers of sweet shops often purchase nutty soufflé and liquor-based chocolates.

You can dilute the product range thanks to gift sets. It can be both boxes with expensive chocolate and cookies. It is very important to include popular chocolate bars in the assortment. Also, according to experts, specialized products for diabetics or low-calorie products can be added to the product line. Such actions will allow you to reach an additional audience and attract new customers. At the first stages of project promotion, any experiments can negatively affect the profitability of the enterprise. It is necessary to introduce new positions in the product line with the utmost care. You should start trading in a little-known product only with minimal volumes.

Sweets are a common product in any city, however, the larger the city, the greater the demand.

Registration of a trading business

As we noted above, this area is no different from other areas of commerce. In order to obtain a permit to conduct trade, an entrepreneur needs to contact the Federal Tax Service and register with the tax authorities. At this stage, you need to make a choice between one of two organizational forms. The creation of an IP allows the owner of a retail outlet to engage in the retail sale of cookies and sweets. However, when using this form, the entrepreneur is very limited in his activities. LLC owners can cooperate with major suppliers not only from Russia, but also from foreign countries.

At the same stage, the entrepreneur must choose one of the forms of taxation. Many business experts recommend using a common system. Its main advantage is the absence of strict requirements of control bodies, which is typical for special tax regimes. During the state registration, an entrepreneur needs to carefully study all the norms of the SES, Rospotrebnadzor and other authorities. In case of non-compliance with state standards, the entrepreneur may not receive documents authorizing trade. Having fulfilled all the requirements of the control authorities, the entrepreneur needs to once again apply to the above authorities for permission to open a store.

One of the important stages of preparation is the execution of agreements with various municipal services.. The presence of agreements on garbage collection and disinfection is a mandatory requirement of government agencies. In the hall where the trade will be conducted, a fire alarm must be installed. You also need to remember that every employee working in a grocery store must have a health passport.

How to open a candy store

Before opening a candy and cookie shop, the future business owner must go through many difficult stages. You need to understand that the speed of business development depends on the quality of preparation for the implementation of this project. As practice shows, projects in this format have a high payback rate. The only explanation for this fact is the widespread demand for sweets. Before starting a business, an entrepreneur needs to carefully analyze the chosen area. The question of the profitability of the project being created deserves special attention. Many beginners often face the problem of lack of funds due to various errors in the calculation.

In the event of the development of such a situation, the entrepreneur needs to minimize costs, otherwise it will be necessary to attract borrowed investments. Before you go to investors or credit institutions, you need to think in advance about the methods of repaying financial obligations. According to experts, financial issues are of paramount importance. It is necessary to engage in the preparation of accounting reports long before the opening of the store.

Calculating the costs at each stage will allow you to timely adjust the trajectory of business development and gain full control over the current situation.

The priority is to sell only the highest quality, freshest sweets at the best price.

Room selection

The main criterion for selecting real estate is compliance with the chosen concept. Most newcomers in this segment start their journey with the organization of a small confectionery shop. In order for this project to be in high demand among the consumer mass, you need to carefully consider the location of the outlet. As practice shows, the best choice would be to rent a room on the ground floor of an apartment building. Many experts recommend that beginners choose areas of new buildings. This step will minimize the risk of opening a store next to competitors.

Another best option is to rent square meters on the territory of a large shopping center. This choice will eliminate the need to obtain permits. In addition, placement on the territory of the shopping center guarantees the presence of large client traffic immediately after opening. However, before making a final choice, it is necessary to carefully analyze the level of competition in a particular location. Having similar outlets within a 500 meter radius can have an adverse effect on the store's profitability. It should also be understood that most potential customers will visit exactly competitors, thanks to their well-established image.

Many experts in this business recommend that beginners choose those properties that are located next to kindergartens, schools or large offices. Such placement guarantees high attendance. Another interesting option is to open a shop near the tea shop. The issue of choosing premises for an elite store requires more careful study. In this case, it is more expedient to choose the central city squares. It should also be remembered that in order to gain the attention of a potential audience, it will be necessary to focus on the quality of the products offered.

Shop equipment

When developing a business plan for a candy store, it is necessary to include in the financial model of the enterprise all the costs of arranging the rented premises. As practice shows, the purchase of commercial equipment takes the lion's share of the budget. Many businessmen save their money by renting the necessary equipment. Many providers provide similar services. Another way to save on commercial equipment is to buy used units. However, in this case, the risk of getting faulty devices increases significantly.

In addition to standard retail racks and showcases, you will need to purchase specialized equipment. This category includes refrigerated display cases and freezers. The presence of these units will significantly increase the shelf life of goods presented in the store. Also, in this expense item, you need to make the cost of acquiring and registering cash registers. Soft drinks can be used as an addition to chocolate, cookies and sweets. Demand for the products presented in this product range increases significantly during the summer months. To store drinks, you will need to purchase a vertical refrigerator with a transparent door.

Opening a candy store is a pretty promising business idea.

Filling with assortment

A rich assortment is the best way to attract the attention of potential customers. As we said above, small shops should offer their visitors at least a hundred product names. In order to form such a large product range, it will be necessary to cooperate with several suppliers. Many experts recommend that beginners enter into agreements with large retail chains. Such cooperation will allow obtaining products from well-known brands. Interaction with small wholesalers allows you to get original products at the lowest cost. However, before ordering a large batch, you must independently evaluate the taste of the products offered.

At the time of opening the store, the product line should include no more than fifty different items. At this stage, it is very important to adjust the assortment taking into account the desires of customers. Having formed the initial client base, the entrepreneur needs to carefully study the tastes of buyers. Determining the most popular products is the key to a successful enterprise. It is very important that the selected suppliers can provide both budget products and products targeted at customers with high solvency.

Recruitment

In the first months after opening a retail outlet, the business owner must independently stand behind the counter. This will allow you to learn all the pros and cons of the chosen direction in your own practice. Only after several months of work can one begin to select candidates for the role of sellers. To organize continuous work, it will be necessary to hire two employees who will work in shifts.

When choosing candidates for the position of sellers, it is very important to pay attention to the personal qualities of applicants. It is very important to choose polite and attentive people who will help visitors to choose products that meet their desires. Since the job of a salesperson involves constant interaction with money, it is very important to choose honest and responsible people.

Advertising and store promotion

The line of business under consideration does not require large expenditures on marketing and advertising. The main method of attracting customers is a sign above the store. AT The sign of the store must be made in accordance with the style used in the design of the trading floor. You can interest potential customers by arranging a small tasting of new products. Another effective marketing method is the pre-holiday sale. Each customer visiting the store must remain confident that it is here that he will receive the greatest benefit.

You can attract customers at the very first stage of work with the help of unusual ideas. Creating gift sets and "edible bouquets" greatly increases the interest of potential customers. It is very important to correctly calculate the cost of such products. Residents of residential areas are unlikely to be able to afford to purchase a "bouquet" of elite sweets. At a certain stage of work, the need for an advertising campaign is completely eliminated. In this case, the level of store attendance will depend solely on the quality of the goods offered.

To register a business for the maintenance of a candy store, one of two forms of ownership is suitable

Initial Costs

Two hundred thousand rubles are enough to open a small outlet. The main part of the budget is allocated for rent and purchase of specialized equipment. The average monthly cost of renting an area sufficient to accommodate a candy store varies from twenty to thirty thousand rubles. The purchase of commercial equipment will take about half of the budget.

The next major cost item is the salaries of employees. The salary of one seller should include a salary (from fifteen to twenty thousand) and an allowance in the form of a percentage of the total revenue. The item of initial expenses must necessarily include the cost of paying utility bills and tax payments. The value of this article is about ten thousand per month.

Business Profitability

According to analysts, the sale of sweets is a highly profitable project. They note that consumer demand rises significantly in the pre-holiday days. However, there are times when sales volumes drop to almost zero. Generally, chocolate and candies are less in demand during the summer months. At this time, you need to introduce various types of ice cream and soft drinks into the assortment.

The business plan for a candy and cookie shop should be based on project profitability calculations. To achieve financial well-being, you will need to reach a sales volume equal to 200-300 transactions. As a rule, the average cost of a check is about a hundred rubles. This means that the amount of daily revenue must be at least twenty thousand. Achieving this indicator guarantees a quick return on investment.

Conclusions (+ video)

The considered commercial direction is one of the promising options for beginners. Drawing up a step-by-step strategy for developing your own business guarantees the achievement of your goals. When drawing up a business plan, it is very important to think in advance about how to attract customers and the pricing policy that the store will adhere to. This step will allow you to determine the target audience and learn about the desires of potential buyers.

In contact with

For many decades and even hundreds of years, people have been pampering themselves with sweets. Compared to the last century, the range of options for pampering yourself with a sweet product has increased a hundred times. This is because demand does not fall and people are constantly willing to try something new. Since the activity will most likely be relevant, it makes sense to consider the business idea of creating your own sweet assortment store. To do this, you will need to draw up a business plan for a candy store, an example of which we presented in this article.

Project Summary

Sweets are a common product in any city, however, the larger the city, the greater the demand. Indeed, in villages and small towns, people are used to cooking cakes, pies, pastries, etc. at home, but in megacities, given the active life and the minimum time at home, the demand for sweets will be ten times greater, as will competition.

Opening a candy store in a large city is being considered. The store will be small, in the form of a large department with goods, designed for passing customers with different income levels.

The store is open from 07:30 to 20:00, without breaks. One day a month - technical, accounting of goods.

The priority is to sell only the highest quality, freshest sweets at the best price.

Main competitors:

Similar shops / departments are 2-3 km from our outlet.
Supermarkets with a confectionery department.
Gastronomes with a department of sweets.

Each of the competitors requires its own strategy, but a small store that offers a small assortment of fresh and high-quality products has every chance to gain a foothold in a niche and earn a decent income from regular customers.

Main risks:

Name of risk	Solution
The emergence of a strong competitor nearby	It is necessary to attract as many buyers as possible, to win your audience. Under no circumstances should the quality of the product be compromised. Requires systematic analysis of direct competitors, monitoring prices, strengths and weaknesses
A sharp increase in the cost of renting a room	Sign a long-term lease agreement
A large jump in the cost of products from this supplier	There must be a choice between several manufacturers and suppliers so that one can replace the products of one with another at a more affordable price
Failed first purchase	Analyze the range of competitors. If there is a competitor nearby, it is not worth buying identical products, it is better to choose products from another supplier
Poor quality products	Carefully choose suppliers and include mandatory tasting in the contract. Prescribe in the contract the return of stale and low-quality sweets

The cost of production is an important factor in demand, because at least 60% of buyers will be permanent. They must be sure of the quality and affordable price, otherwise they will have to look for another candy store. To minimize additional costs and make the price of sweets as affordable as possible, it is important to purchase equipment and rent a room at the best price. To do this, a business plan for a candy store is drawn up with calculations, where all starting and monthly expenses are prescribed, the estimated profit is determined and the return on investment is calculated.

Business registration

To open a candy store, you will need to register with the tax authorities. For a small store, it will be enough to register as an individual entrepreneur, while choosing UTII.

We select the OKVED code 47.24.21 "Retail trade in confectionery and flour products."

It is also necessary to obtain permission for the premises from the fire department and Rospotrebnadzor, because. food will be sold.

The cost of registration and obtaining permits is about 5 thousand rubles.

Room search

The profitability and popularity of a candy store depends on its location, because in 50% of cases these are impulsive purchases. Therefore, we will open a store in an actively passable place not far from a major bus stop, a market and with a good transport interchange.

For a sweets shop, a room of 20-25 square meters will be enough. m. The cost of such premises will be 40 thousand rubles. The store will need to make cosmetic repairs and comply with all the requirements of Rospotrebnadzor and the fire department.

For the interior decoration of the store, 100 thousand rubles should be included in the starting budget.

Staff

For the operation of the store, at least one sales assistant will be required, who will work in tandem with the owner on a 7/7 schedule. No more employees needed. The remuneration of the seller will depend on the volume of sales: the minimum rate +%. We will pledge 20 thousand rubles for the salary of the seller.

Purchase of equipment

Equipment for the store can be purchased second-hand to save start-up investments. We will need the following:

First purchase

If equipment or clothes can lie and wait for a buyer, sweets tend to deteriorate. After 2-3 days, cookies and cakes will not be as tasty as we would like. Therefore, it is important to choose suppliers who give a guarantee for high-quality and fresh products, offer tasting of new products and meet halfway in case of isolated cases of marriage and unsuccessful deliveries of goods.

Before making the first purchase, you should study the reviews about the brand and suppliers, conclude a cooperation agreement and conduct a tasting of selective positions. Only this will give at least a minimum share of quality assurance.

The first purchase should consist of the most popular and popular categories of sweets. We will buy:

Chocolate sweets (5-7 types).
Zephyr (white, pink, in chocolate).
Jelly candies (2 types).
Turkish Delight.
Cupcakes (with and without fillings).
Custard cakes, "potatoes", etc.
Honey puffs (2 types).
Cookies in assortment.
Smetannik.
Cracker.
Candies on a stick (3 types).
Peanuts in chocolate (in black and milk chocolate).
Chocolate (10 types).

Marketing and Advertising

First, we analyze the target audience, the level of demand, as well as competitors, assortment and pricing policy. Next, we prepare for the opening and use standard advertising tools.

Every month it will be necessary to spend about 10 thousand rubles on a small number of flyers, organizing profitable promotions and holding tastings.

Expenses and income

Now we will sum up the result of all expenses, summarize them in general tables to calculate the profitability of the project. Here we will form an approximate sales plan for the 2nd month of work.

Starting costs

In addition, do not forget about the first purchase of goods. We will deduct it from the monthly income. We set a 150% margin on products.

Monthly expenses

Income

The first month will be technical discovery and assortment formation. By the 2-3rd month, the plans are to reach a stable level of sales.

The average markup on a product is 150%. That is, from the purchase of goods for 75 thousand rubles a month, we will receive an income in the amount of 180 thousand rubles. After deducting monthly expenses and tax on imputed activities, about 80 thousand rubles will remain. Sales depend slightly on the season, but there is a slight drop in demand in the summer.

Profitability will be about 100% and has prospects for growth.

The payback period of the initial investment will be from 2 to 3 months, subject to successful work.

Eventually

The candy store is a very profitable business. Especially if you choose the right location, an assortment that will be in constant demand, and use the minimum number of promotional tools to attract customers. The plans for the year are to open 2 more such small stores and 1 department in the shopping and entertainment center under a single trademark, a single brand.

With successful work and a well-established model, investments for each subsequent point can be beaten off very quickly.

How to open a candy store? What are the key nuances to keep in mind for aspiring entrepreneurs? What determines the profitability of the outlet and business prospects?

Sweet shop: nuances

How to open a store selling sweet products? By and large, this procedure is no different from the process of starting any other type of business in the field of food retail. The only important nuance is the storage conditions of the goods.

Some types of sweets (chocolate or, for example, jam) may require the purchase of special types of refrigerators. Therefore, the business plan of a candy store in some cases should include an expense item for the purchase of special types of equipment for food storage.

People buy sweets, cakes and cookies to treat themselves or to create a positive atmosphere at the table at home. Therefore, a store that sells sweets should be in the spirit of positive emotions.

The effect can be achieved, for example, through a bright, positive interior with original drawings. Buying goodies at a point of sale that knows how to inspire a good mood, buyers remember such places well and come back here with joy.

Location Factor

It is very important to correctly locate the candy store. The business plan of this establishment should include a small analytical report on the area where the outlet will be located. Some marketers believe that a candy store is best opened near markets, amusement parks, shopping or entertainment centers. As an alternative - accommodation in an area built up with high-rise buildings of the "sleeping" type. In general, you need to open a store where there is a lot of customer traffic.

However, in addition to this rule, which is typical for most types of business, there is another factor that stands apart, and it is specific to the sale of sweets: the target audience of buyers must live in the area where the outlet is located. It is unlikely that high sales of cookies and sweets will be observed in the industrial districts of the city. In turn, areas where there are many schools, nightclubs, kindergartens are optimal for such a business.

scale factor

The business plan for a candy store will include such a parameter as the area of \u200b\u200bthe store. There are several marketing strategies regarding it. Firstly, you can open a retail outlet of a small area and incur minimal costs for its maintenance.

In this case, the profit will be relatively small due to small sales volumes. Secondly, you can open a store with large resources in terms of area, with a varied assortment, and get a lot of revenue, however, the costs of maintaining such an outlet will be high.

The entrepreneur, therefore, will have to look for a "golden mean": either he has a large profit at rather big costs, or he has a modest profit at minimal costs. It is necessary to look at what the net “profit” will be in both cases and, based on this, select the optimal strategy. Some marketers believe that choosing the format of doing business on a large scale, that is, choosing option number two, is more likely to withstand the competition.

Recipes from the East

In some cases, a candy store may contain its own production of goods sold. In one of the rooms in this case there is a full-fledged confectionery shop. In recent years, sweets of oriental origin have become popular in Russia. Take, for example, Turkish delight: this Turkic dish does not require scarce ingredients, and at the same time, many gourmets like it.

The production of most types of oriental sweets is a fairly simple process, since in the countries of origin of these dishes, recipes have existed for several centuries and have not changed with the advent of any technology.

Accordingly, you can cook them almost at home (and this is especially good for those entrepreneurs who have chosen strategy number one - work with a modest scale of the outlet). To prepare the same Turkish Delight, all you need is water, starch, sugar, as well as something for taste (jam, syrup or freshly squeezed juice), as an addition - nuts.

Starting a business

Having drawn up a business plan for a candy store, the entrepreneur proceeds to the stage of its practical implementation. There are several key points here. First, it is the relationship with product suppliers. It is necessary to analyze how rational it will be for the business to choose a particular candy or confectionery factory.

Secondly, it is the inflationary component in relation to expenditures. We need to make sure that, say, the increase in rental prices either does not happen at all, or goes at a predictable pace. The same is true for staff salaries. In Russia, the level of remuneration of employees in the retail segment (in the same way as in the field of baking, confectionery) has not yet reached its ceiling, and it will inevitably increase over the course of several years.

Thirdly, it is necessary to optimize the process of reporting to the tax authorities and other government agencies so that paperwork does not interfere with the core business and does not take time. A business plan for a candy store often does not include these three factors, and the entrepreneur has to learn the nuances of work in the course of practice.

Thinking about the idea of how to open a candy store? All the nuances of doing this type of business are described in detail in the article.

♦ Capital investments – 400,000 rubles.
♦ Payback – 4–8 months.

According to most experts, a business based on the sale of food products is one of the most profitable and promising.

The sale of sweets, cookies and other sweets is no exception.

If you want to launch a startup related to the sale of food products, then you should definitely figure out how to open a candy store from scratch.

The implementation of such a business project cannot be called too complicated or expensive, but this type of business has its own nuances that entrepreneurs need to be aware of in order to avoid common mistakes.

How to open a pastry shop: features of this business

Like any other type of entrepreneurial activity, a startup associated with the sale of sweet products has its own characteristics.

Let's try to name the most interesting:

A candy store is a retail outlet that distributes sweets, cookies, cakes, cakes, and other high-calorie, high-sugar products.
There is always a steady demand for sweet products among the population, which is why it is profitable to open a pastry shop.
Even the relatively high cost of sweets does not deter potential buyers.
Owners of confectionery shops should take care not only about the assortment of goods and the pricing policy of their establishment, but also about impeccable cleanliness in the room.
Your main problems will be:
- the need to sell goods with a short shelf life (this does not apply to sweets, but it does apply to cakes and cakes with creams);
- insects (wasps, midges) in the summer;
- high level of competition;
- regular inspections of the Sanitary Service and other government organizations.
If you decide to open a candy store from scratch, then you definitely need to analyze your target audience in order to understand which products you need to focus on selling: inexpensive mass-produced ones, or more exclusive, albeit costing a lot.
Try to name your shop in an original way so that with the help of a signboard you can attract the attention of a potential client.
Don't be greedy when setting your pricing policy, but don't work at a loss either.
Remember that it is better to organize an action to sell the leftovers of sweets, biscuits, cookies and other sweets that have an expiration date than to throw them in the trash later.

Types of pastry shops that you can open from scratch

There are 4 common types of candy stores you can open in your hometown:

Standard.

You are selling products that someone else makes for you.
This is the most suitable option for people who, starting a business from scratch, do not have a large start-up capital.

Confectionery shop + cafe.

You not only sell sweets, cakes, cookies and other sweets, but also give customers the opportunity to eat them right in your shop by setting up several tables.

Confectionery shop for the sale of products of their own production.

If you are a confectioner by education and by vocation and want to make sweets rather than sell, then you can open a production workshop and, with it, a shop for selling your products.

Confectionery shop + cafe + production shop.

The most complex and costly option for implementation, which requires the lease of a large premises, lengthy registration procedures and considerable capital investments.
Although, with the right approach, it can bring good profit to its founder.

If you decide to open a candy store, do not forget to advertise it

Interesting fact from history:
The word "candy" comes from 16th-century European apothecary jargon. This word, derived from the Latin confectum ("made"), was called candied fruits, which in those days were considered one of the types of medicines.

If you want to save money on an advertising campaign, then locate your confectionery store in a place with high traffic: in the center, close to public transport stops, near entertainment centers, children's parks, educational institutions, etc.

Invest in a bright sign that's visible from a distance and window stickers to make your shop stand out from the rest.

Also, make sure to name your establishment beautifully and briefly.

local newspapers and radio stations;
city forums;
specially printed business cards and advertising booklets;
social networks.

How to open a candy store: calendar plan

How long it takes you to launch a startup depends on the type of business you decide to open.

If you want to not only sell, but also make sweets, then it will take at least six months.

If you want to open a standard candy store to sell products that someone else makes, then you can quite manage it in 4 months.

Stage	Jan	Feb	Mar	Apr	May
Registration
Rent and repair
Equipment
Recruitment
Purchase of the first batch
Advertising campaign
Opening

How to open a candy store: a business plan

So that aspiring entrepreneurs understand what stages the launch of a startup consists of and what amounts you need to have in order to open a confectionery store,.

Let's imagine that we decided to open a confectionery shop of a small area (30 sq. m.) in one of the densely populated sleeping areas of a provincial town for the sale of sweets, cookies, cakes, cakes and bakery products of domestic manufacturers.

Registration

To own a confectionery shop, you can register both as an individual entrepreneur and as an LLC. If you are just starting a business, then it is better to register as an individual entrepreneur and pay tax according to a single system.

Be sure to find out what requirements of the Sanitary Service, Rospotrebnadzor, Fire Service and other government organizations need to be met in order to open a candy store.

You will also have to conclude a number of contracts (for garbage collection, disinfection and disinfestation, etc.), take care of the fire alarm, and issue sanitary books for your sellers.

room

The area of the premises you have chosen should be optimal in all respects: not be too large so that you do not go broke on rent, but also not be so small as to create inconvenience for the client.

Some pastry shops can hardly even be called shops.

These are rather stalls, where a lot of confectionery is crammed, which buyers do not even have the opportunity to properly examine.

The optimal area is 30-40 square meters. m.

We have already said that you need to open such a business in a place with high traffic in order to increase the number of random customers.

You don't have to spend a lot of money on renovations.

It is enough to paint the walls in a neutral color, make the floors of the material that is easiest to clean and - normal lighting so that buyers can see sweets even at night.

Equipment

In order to present your products to customers in the most favorable light, you need to purchase the following equipment for a confectionery store:

Item of expenses	Amount (in rubles)
Total:	100 000 rub.
Shelves and racks for sweets that are stored in boxes	30 000
Refrigerator-showcase for sweets that need to be stored at a low temperature	30 000
Cash machine	10 000
Other	30 000

Staff

In order to earn as much as possible, confectionery shops must work seven days a week according to the schedule, for example, from 8.00-20.00, which means that two shifts of sellers are needed.

At first, for a small establishment, 1 seller per shift is enough, but after promotion, consider hiring additional sellers so that the shift consists of two people.

You will also need at least one cleaning lady, because it is very difficult for salespeople to combine customer service with store cleaning.

The services of an accountant and manager can be performed by the owner.

Product range

It is not enough just to open a pastry shop, you need to make sure that the assortment of sweets sold in it satisfies the tastes of all customers.

To begin with, it is enough to offer customers 50–70 options for sweets, among which there must be:

bakery products (donuts, croissants, buns, sweet croutons, etc.) - 10 options;
cookies and waffles - 15 options;
cakes and pastries - 10 options;
sweets (chocolate and caramel) - 20 options;
other - 10-15 options.

Constantly explore the tastes of your customers in order to form a range of products according to their wishes.

Without regrets, remove from sale those sweets that do not sell well and add something new.

How much does it cost to open a candy store?

A candy store is one of those start-ups that do not require large capital investments to launch.

To open a shop, the business plan of which we draw up, it is enough to have 400,000 rubles.

Item of expenses	Amount (in rubles)
Total:	400 000 rub.
Registration	20 000
Renovation of the premises in which you want to open a store	100 000
Purchase of equipment	100 000
Purchase of the first batch of goods	100 000
Advertising	20 000
Additional expenses	60 000

In addition to one-time financial injections, monthly expenses await you, without which the work of a confectionery store is impossible:

We invite you to watch the video

about how the confectionery works and what you need to open it:

Possible profit of a candy store

So, we calculated that the initial investment in our conditional confectionery store will be about 400,000 rubles, and the monthly expenses will be about 150,000 rubles.

But how quickly can we return the invested money?

Experts say that the payback period of a candy store can be either 3 months or 1 year.

It all depends on whether you can:

find a good place to open your shop;
competently form a range of goods;
find inexpensive suppliers;
reduce the amount of capital investment, etc.

Let's say you purchased a product for 100,000 rubles and put an average markup on it (we are talking about averages, because the markup for different groups of goods is different and can range from 30% to 80%) to 60%.

The amount of earnings is 160,000 rubles.

If you can sell the purchased goods in a month, you will earn only 10,000 rubles, because about 150,000 thousand will go to cover mandatory expenses.

This means that you need to strive to increase sales figures and do everything to sell the purchased goods in 2 weeks or less.

If we take the average data, then the owners of confectionery stores earn from 20,000 to 60,000 net rubles per month.

These are very good indicators to interest businessmen in the topic " How to open a candy store?».

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Suppliers
Recruitment
What OKVED to indicate when registering a candy store
What documents are needed to open
Do I need permission to open
Sales technology

Step-by-step plan for opening a candy store

The Candy Store is a retail outlet that specializes in the sale of candy, marmalade, caramel, smoothies, ice cream, and other sweet foods. The number of sweet shops has been steadily growing in recent years. There are objective reasons for this. Firstly, this is facilitated by the growing demand for sweet goods against the backdrop of growing purchasing power of the population. Secondly, opening a candy store does not require special knowledge and financial capabilities of an entrepreneur. Plus, there are a number of proposals to start a similar franchise business. Investments in this case will amount to no more than 300 thousand rubles.

Sweet shop is a retail outlet that specializes in the sale of candy, marmalade, caramel, smoothies, ice cream and other sweet foods.

The number of sweet shops has been steadily growing in recent years. There are objective reasons for this. Firstly, this is facilitated by the growing demand for sweet goods against the backdrop of growing purchasing power of the population. Secondly, opening a candy store does not require special knowledge and financial capabilities of an entrepreneur. Plus, there are a number of proposals to start a similar franchise business. Investments in this case will amount to no more than 300 thousand rubles.

What is a modern candy store. The assortment of the sweet shop consists of such goods as: piece sweets and caramel; bulk ice cream; chewing marmalade; milkshakes; oxygen cocktails; chocolate; fresh juice; lollipops.

The markup on goods in a candy store is at least 200%, and for some items even 500%. The average cost of goods is 20%. Approximate pricing policy: marmalade - 70 rubles / 100 gr., loose ice cream - 45 rubles / 50 gr., milkshake - 70 rubles / 400 ml., freshly squeezed juice - 100 rubles / 200 ml.

Choosing a location for a candy store

As in any similar business, the profitability of an outlet depends on its traffic. In this regard, the most advantageous location for a sweet shop is shopping and entertainment complexes. The ideal store format in such places is an "island" of 10-15 m2.

Due to the fact that the occupied area of the retail outlet is no more than 15 m2, rental payments will not be so high - from 15 to 30 thousand rubles per month, depending on the region. For questions about renting retail space, please contact the administration of the shopping center. Of course, they need their own approach. The first thing that is important for the landlord is what you will sell and how your outlet will "fit" into the design of the shopping center.

A big plus of indoor placement (SC) is year-round operation and the absence of seasonal influence. In winter, marmalade and caramel are sold well, in summer - ice cream and cocktails. December and January are generally considered the most profitable months. What can not be said about the placement of a retail outlet on the street, where the opening hours are limited to the warm period of the year.

How much money do you need to open a store

Purchase of equipment and commercial furniture - from 150 thousand rubles
Purchase of goods and ingredients for making cocktails and juice - from 50 thousand rubles;
Rental deposit (1 month) - from 15 thousand rubles;
Registration of activities, transport and other expenses - from 30 thousand rubles.

The total investment in the point of sale is from 245 thousand rubles.

What equipment to choose for a candy store

To operate a sweets outlet in the "island" format, you will need to purchase the following equipment:

Commercial equipment for the sale of marmalade (slides with dispensers), piece sweets, chocolate and caramel;
Racks for the sale of oxygen and milkshakes;
Oxygen concentrators, cocktail mixers, ice makers;
Freezer showcase and freezer for ice cream storage;
Blender, juicer;
Bar counter;
Trade furniture "island";
Cash node.

The total cost of a set of equipment is from 150 to 250 thousand rubles.

Suppliers

In addition to equipment, it is necessary to resolve the issue of timely delivery of goods. You can, of course, get your own transport and deliver goods to points of sale. But this is not always profitable, as there is a need for additional control and hiring of drivers. Therefore, when working with suppliers, it is recommended to cooperate on the terms under which the supplier delivers the goods on its own. It will not hurt to receive from them a deferred payment for 7-14 days.

Recruitment

To operate one outlet, you will need to hire 2 sellers. Large shopping centers usually work from 10:00 to 22:00, so the ideal work schedule for sellers is 2/2. To increase labor motivation, a wage system should be applied - salary + percentage of daily earnings.

What taxation system to choose for a candy store

The optimal organizational form when opening a candy store is individual entrepreneurship. The advantages of IP are obvious - low registration costs and a minimum of documents. As tax systems It is advisable to use a single tax on imputed income (UTII). Switching to this special the taxation regime is carried out upon a written application of an individual entrepreneur. It is advisable to submit this application immediately after registration of the activity.

Professional business plans on the topic:

Sweet shop business plan (18 sheets) - DOWNLOAD ⬇
Tea shop business plan (13 sheets) - DOWNLOAD ⬇
Toy store business plan (15 sheets) - DOWNLOAD ⬇

How much can you earn by opening a candy store

The estimated net income of one outlet is 50-100 thousand rubles. As you understand, these are not the numbers that satisfy the appetite of many businessmen. Therefore, to increase income, it is necessary to develop a network of sweets stores, consisting of at least 3 outlets. This is especially true for large cities, where there are many opportunities for the implementation of such goals.