* Calculations use average data for Russia

Even in large cities, the number of veterinary clinics cannot be called significant in relation to the number of potential customers. As for small settlements, there is often one municipal veterinary clinic, the level of which leaves much to be desired.

But this market is not growing at a rapid pace, since a sick person will almost certainly go to the doctor, but not everyone will decide to bring their sick animal to the veterinarian. This is primarily due to prices, only truly loving owners take care of their pets. However, animals need not only treatment, but also disease prevention no less than people, and the presence of highly qualified professionals who can provide medical assistance at any time is simply necessary in any city.

A novice entrepreneur needs to determine the level of demand and the situation in the market in order to know how expedient it is to open his own veterinary clinic. Opening your establishment in close proximity to an already operating competitor means dooming yourself to failure, because in this type of business, absolutely every client is important. But this is not the only difficulty to be faced.

It is best to register as a legal entity, although private veterinarians usually draw up an IP for their work. To work in this direction, the code (OKPD 2) 75.0 Veterinary services must be indicated. At this stage, difficulties should not arise, but in order to legally carry out your veterinary practice, you need to obtain a special license for the provision of veterinary services. It should be noted that the licensing of this activity is periodically reviewed, because it is under the jurisdiction of the Russian Veterinary and Phytosanitary Service - that is, under the jurisdiction of the Rosselkhoznadzor. Also, licensing regulations may vary from region to region, and this point should also be clarified with the local office. General requirements can be called a package of documents that are submitted to the licensing authority, and this includes:

Certificate of payment of state duty (6 thousand rubles).

An application with the provision of notarized copies of constituent documents and other certificates of registration of a business entity with its details.

Documents confirming the right to own and dispose of the premises (contract of sale or lease).

All certificates and documents for equipment.

Copies of documents confirming the professional suitability of specialists.

Agreements and permits from the sanitary and epidemiological service and fire supervision; also, if it is planned to store potent drugs, then confirmation of the availability of a specially equipped and guarded room for them.

Agreements on the removal of biological waste and solid waste.

Difficulties may arise with the SES, which puts forward special requirements for veterinary clinics, depending on their level and equipment. So, a restriction on placement near the housing stock may be imposed. The term for consideration of the application is 30 days, and even before it is submitted, it will already be necessary to find a room, hire staff and install equipment. You can simplify your task, and possibly shorten the consideration period, by contacting third-party companies that help with licensing. Their services will cost an average of 30 thousand rubles. In general, the process of obtaining such a license is similar to the licensing of medical activities.

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Particular attention should be paid to the search for premises. You need to know right away what services will be offered by the veterinary clinic and what type of practice will be envisaged. For example, a simple veterinary office would require a small space with a lobby where the waiting and reception desks are located, and a separate room - its own treatment room. If it is planned to open a full-fledged clinic, then in addition to these spaces, it is necessary to allocate a surgical operating room, a separate outpatient room (or even several), an X-ray room with a separate processing room and a hospital. The latter is often used to care for neutered animals during the first week after surgery. Therefore, veterinary clinics can be 30 m 2 in size, and much larger - from 100 and above. In megacities, for example, it is not difficult to find an elite veterinary clinic in a building with several floors.

As for the territorial location, it is optimal to rent a room in residential areas or simply densely populated neighborhoods (but we must not forget about possible restrictions on the proximity of the location). As noted above, in no case should you be located close to already operating competitors. The only exception is if they are a wretched clinic that they turn to for lack of a better one, otherwise competitors will already have an established customer base who are unlikely to change the veterinarian for their pets.

There are several cases of successful operation of veterinary clinics even on the outskirts of cities, but this is more the exception than the rule. It is advisable to open on the outskirts, if located near the roads along which people from the countryside travel to transfer sick animals for treatment. But in this case, you will need to hire professionals who specialize in rural animals.

Depending on the city and location in it, renting a room with an area of ​​100 m 2 will cost an average of 70 thousand rubles per month, but this figure varies greatly from the above conditions. Such areas were often occupied by small production, and you need to count on repairs, which will also require significant investments.

The key to success is competent specialists. You can build or rent a good building, run an advertising campaign, set even low prices, offer many operations with first-class equipment and eventually attract crowds of customers. But they will leave when it becomes clear to them that working veterinarians are not professionals. Many successful veterinary clinics grow specialists on their own, selecting the most capable students at the university and completing their education on their own. Good staff in this area is rare, because after all, treating animals is not such a responsibility as treating people, so it’s easier to run into a non-professional. It is better to pay more money to masters than small ones to horse-dressers. Some veterinary clinics pay their employees on the basis of the work performed, giving them the opportunity to conduct their private practice outside the clinic, but this is only possible with specialists who perform rare operations and are not needed on a full-time basis at the place of work. As for the therapists, they must conduct the reception, all the time being in the hospital.

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A small clinic will maintain 3 veterinarians, but even in the case of large centers, the staff will not expand much. But if you start working with a daily schedule without days off, you will have to hire more people, and in the case of round-the-clock work, the number of employees will already exceed 10 people even for a small veterinary office.

At first, it will be difficult to correctly assess the need for night work, and only after working for some time, it will become clear whether this service is needed by the population. But we can say that with a high degree of probability in a city with a million or more inhabitants, a round-the-clock veterinary clinic will be in high demand if competitors do not offer such an opportunity.

Veterinarians themselves tend to be generalists and work with all animals and perform a variety of procedures, from checkups to complex surgeries. This somewhat simplifies the search for workers, but the most important thing is that the team has an experienced veterinarian who is a true professional. The rest of the staff may consist of newcomers who will be his assistants, gradually improving their skills.

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Of the people who are not versed in veterinary medicine, only an administrator will be needed who records clients and answers phone calls, and it is better to outsource the work of accountants, cleaners and other non-core personnel to outsourcing companies - this is much cheaper than maintaining even one part-time accountant.

The next step is the purchase of equipment. The general arrangement of the premises will cost at least 100 thousand rubles: furniture, computers, cash registers and other office equipment. But the cost of specialized veterinary equipment may require significantly larger investments, it all depends on the number of rooms and the proposed services. The complete list can be presented as follows:

Analyzers. Required for blood and urine tests (general and biochemical), enzymes and seminal fluid. Depending on the list of tests carried out and the speed of their implementation, they can cost from 30 thousand to 200 thousand rubles. It is better to buy universal high-quality equipment, this will allow you to place only one device and save time. Price - from 30 thousand rubles.

Artificial lung ventilation apparatus (IVL). Complex and expensive equipment only for elite clinics. It is used to maintain the life of an animal and is sometimes the only salvation for a dying patient. It is worth buying it only if the clinic is focused on wealthy clients who are able to give a lot of money to save their pet. Price - from 540 thousand rubles.

Apparatus for magnetic resonance imaging (MRI). It serves to examine the brain of an animal, and today it is a technique for the most modern and progressive veterinary clinics. Price - from 500 thousand rubles.

Coagulator. It is used in surgery and in case of emergency to stop the blood. Its purchase is mandatory for a veterinary clinic or office, since such equipment is often used and its absence will adversely affect the life and health of the animal. Price - from 40 thousand rubles.

Monitor. Needed during operations to monitor the vital signs of the patient. Specially configured to work with animals. Price - from 50 thousand rubles.

Anesthesia device. It is needed in case of impossibility of injecting anesthetic drugs, so it uses an inhalation anesthesia system. Equipped with masks for different sizes and shapes of muzzles. The cost is from 100 thousand rubles.

X-ray. Many clinics are not equipped with it despite the frequent need for its use. Application - X-ray examination, especially often in the case of fractures. It can be portable and compact or full and large. Price - from 250 thousand rubles.

Operating table. It is not necessary to explain its purpose, the main thing is that it can accommodate even a large animal. Price - from 30 thousand rubles.

ultrasound scanner. Application - as in "human" medicine, while such equipment is indispensable and should be even in the simplest veterinary clinic. Without it, it is impossible to diagnose many diseases, so ultrasound will definitely be in the list of hospital services. Price - from 150 thousand rubles.

Electrocardiograph. Allows you to monitor the work of the entire cardiovascular system. It cannot be excluded from the list of equipment purchases, since animals are no less susceptible to heart disease than people. Price - from 30 thousand rubles.

Other equipment. This includes centrifuges, laboratory baths, flask heaters, otoscopes, detectors, injectors, thermometers, pulse oximeters, blood pressure monitors, and other even smaller equipment and supplies. Price - from 300 thousand rubles.

Medications. It is necessary to purchase exactly the necessary medicines and those used during operations, anesthetics will be needed most of all. All other drugs for outpatient treatment are purchased by owners in veterinary pharmacies. They are purchased for the next three to four months, depending on the expiration date. Price - from 50 thousand rubles.

Thus, the purchase of equipment and medicines will cost 2 million 70 thousand rubles. The amount can be reduced by almost half if you do not buy expensive MRI and ventilators. Yes, and some of the rest of the equipment listed may be missing in a small veterinary office, but still a full-fledged clinic cannot afford to do without most of these devices.

At the end of all purchases and arrangements, you can start an advertising campaign, which can also be conducted on local radio and television. But it is best to place information about yourself on specialized Internet portals, in veterinary pharmacies and animal shelters. It is better to have in stock from 50 thousand rubles for advertising. Now you can sum up and determine the amount of start-up capital for a good veterinary clinic:

Registration and licensing - from 60 thousand rubles.

Room rental - from 70 thousand rubles.

Arrangement of the premises and its repair - from 100 thousand rubles.

Wage Fund - from 80 thousand rubles.

Equipment - from 2 million 70 thousand rubles.

Utility bills, security, outsourcing, waste disposal - from 20 thousand rubles.

Total amount: 2 million 400 thousand rubles. In this case, the monthly expenses will be 170 thousand rubles.

The initial examination of an animal patient costs 300 rubles, the cost of research and examinations rarely exceeds 1 thousand rubles per procedure, but surgical intervention and operations can have a price tag of up to 15 thousand. Of course, these are very rare procedures that will not even be carried out monthly, but, for example, castration in demand costs an average of one and a half thousand rubles, sterilization - 3 thousand. A good source of income will be vaccination, which is mandatory for hunting dogs. And many pet owners vaccinate their pet before going out into the countryside. However, such services are seasonal and are in demand in late spring and early summer.

Professional breeders and keepers of pedigreed cats and dogs will also become frequent visitors, who will come for regular examinations and undergo preventive treatment. For these clients, the main thing is the level of service and professionalism of the staff, as well as the general level of the clinic, they will not go to a simple veterinary office.

If you achieve 20 visitors per day, then with an average check of 500 rubles, the monthly income will be (subject to a five-day working week) 220 thousand rubles. Operating profit in this case is 50 thousand, and net profit is 42 thousand 500 rubles (simplified taxation system, calculation of income minus expenses). If there are more reception rooms, then the profit will be much higher, and the opening of a veterinary pharmacy on the territory of the clinic can become another additional income.

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The easiest way is to start with a small office, constantly expanding to eventually come to a well-known and recognized veterinary complex, which is visited by owners of non-purebred cats and dogs, owners of exotic animals, and breeders of two main human companion animals. In addition to the list of all kinds of veterinary services and your own pharmacy for animals, in the future you can even open a shelter on the territory of the complex. And finally, in recent years, animal cremation has become more and more popular, which can be carried out by a veterinary clinic in agreement with crematoria.

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Every responsible pet owner sooner or later needs to visit a veterinarian. The reason may be a routine examination, routine vaccinations, or a deterioration in the well-being of the animal. In order to avoid stress for the owner and his pet, a veterinary clinic, like a specialist, must be chosen in advance, without waiting for the pet to start having health problems.

How to choose a veterinary clinic

When choosing a veterinary clinic, you need to pay attention to several aspects.

The clinic must be equipped with modern equipment for a quick and correct diagnosis. Not only health, but also the life of a pet sometimes depends on the availability of modern technology and the speed of establishing a diagnosis.

Receptionists must have a higher specialized education.

Before visiting the clinic, you should read the reviews of the hospital itself and the specialists working there on the forums of animal lovers. So you can find and make an appointment with a competent doctor who can really help your tailed friend.

State veterinary clinics in Moscow

The capital has a huge number of hospitals for animals. These include private and public institutions. The latter have long established themselves among pet owners. State veterinary clinics in Moscow have earned their reputation for decades and are rightfully considered the best hospitals in the city. Many owners bring more than the first generation of their pets to the appointment, trusting the quality of treatment and the professionalism of doctors. Many hosts recommend specialists working in the clinic to their friends and suggest the addresses of clinics located in Moscow. Feedback from most pet owners about public clinics is gratitude to doctors for treating animals, professional approach to each pet and love for animals. Many owners are grateful to doctors for saving their pets, which have already been abandoned in other hospitals. Special thanks in the reviews deserve clinics operating around the clock. After all, an animal, like a person, may need help at night or on weekends. For quality service, diagnosis and effective treatment, state veterinary clinics are equipped with all the necessary equipment. In Moscow, state animal clinics are located in every district of the city.

Help for animals in the Southern Administrative District

State veterinary clinics in the Southern Administrative District of Moscow are located at three addresses. Two of them work around the clock, seven days a week.

The Soviet veterinary clinic is located on Starokashirskoe shosse, 2, bldg. 3. The clinic has its own veterinary pharmacy and provides services in the following areas: vaccination, surgery, therapy, dentistry.

The hospital has equipment for examination: X-ray, ECG, ultrasound.

Also, specialists carry out microchipping of animals and issue documentation for pets.

The Krasnogvardeiskaya veterinary clinic is another state veterinary clinic of the South Administrative District, working around the clock. It is located at 40 Caspian Street. The clinic provides a wide range of services for animals from disease prevention to surgical intervention.

The presence in the clinic of devices for X-rays, ultrasound, ECG allows you to quickly determine the cause of the animal's malaise. The necessary medicine can be purchased on the spot, in the veterinary pharmacy of the clinic.

For patients who need an urgent medical examination, but are difficult to transport, the clinic provides an ambulance call service.

The veterinary station for the fight against animal diseases is open from Monday to Friday from 08:00 to 17:00, on Saturday and Sunday - a day off. The clinic is located at 1st Nagatinsky proezd, house 5A, building 1.

The clinic has all the modern equipment for making an accurate diagnosis of a pet and provides a full range of services for the necessary treatment.

Animal clinics in the Northern Administrative District

In the SAO, the state veterinary clinic in the SAO of Moscow. It is located at 6, Second Likhachevsky Lane. The doctors of the clinic are qualified specialists who are ready to receive caudate patients at any time of the day.

The clinic provides a wide range of veterinary services, at the most modern level, from registration and vaccination of the animal to the execution of accompanying documents. In a veterinary pharmacy located on the territory of the clinic, you can immediately purchase a drug prescribed by a specialist.

For animals that are difficult to transport, specialists can come to the house.

Clinics ZAO

The state veterinary clinic is waiting for residents of the Closed Joint-Stock Company of Moscow at the address: Bagritsky Street, 8b. The clinic is open seven days a week, 9:00-21:00. Clinic specialists provide the following services for the care and treatment of animals: vaccination, therapy, surgery, ECG.

In the hospital, you can install a chip for an animal, draw up export documents.

24-hour veterinary care in Moscow

Most of the state veterinary clinics in Moscow work in standard mode, from 9:00 to 18:00. However, it happens that a pet may need help at night. For such emergencies, almost every district of the capital has an on-call clinic ready to receive its patients.

Moscow Station for the Control of Animal Diseases - another round-the-clock state veterinary clinic in Moscow. The clinic is located at Yunnatov Street, 16, and is one of the few that provides quarantine for animals suspected of having rabies. The clinic consists of several departments and a laboratory, provides a full range of services for the prevention and treatment of animals. Modern equipment makes it possible to make a diagnosis with an accuracy of almost 100%.

Butovo veterinary clinic at 46 Skobelevskaya Street has long established itself among pet owners. The clinic offers a full range of pet care services. In emergency cases, the pet will be provided with qualified assistance.

It happens that the animal cannot be transported independently for a number of reasons. In this case, the real lifesaver is Moscow Emergency Veterinary Care. Its sphere of activity includes all districts of the capital. Also, service specialists go to people who do not have the opportunity to visit the veterinary clinic on their own: World War II veterans, people with disabilities, people with disabilities. Cars have the necessary equipment that allows you to quickly diagnose the condition of the animal.

Veterinary clinics in other districts of the capital

Many residents of the capital prefer state veterinary clinics. In Moscow, they are in almost every district, some of them work around the clock. Addresses of stations by districts not mentioned earlier in the article:

Station for the fight against animal diseases, located at: Tsvetochny proezd, house 2. Doctors see patients from 9:00 to 21:00.

The veterinary center on Kondratyuk street, 7, building 2, is open from Thursday to Friday from 9:00 to 18:00, on Friday from 09:00 to 16:45. The clinic is closed on Saturday and Sunday

Babushkinskaya district veterinary clinic is open 24 hours a day. Located on Khibiny passage, 2.

Animal Disease Control Station has been operating since 1973. It is located on Verkhnyaya Krasnoselskaya street, house 14. It accepts patients around the clock, seven days a week.

Animal Disease Control Station is open seven days a week from 8:00 to 21:00. The hospital is located at: st. Old Guy, house 10a, building 1.

The veterinary clinic, located at 2nd Roshinsky proezd, 7, is open seven days a week, 9:00-21:00.

Butovo veterinary hospital is ready to receive patients around the clock at the address: Skobelevskaya street, house 46

Station for the fight against animal diseases is located at the address: Staroobriadcheskaya street, 30b. Open every day, 9:00-17:30.

Summarizing

Many owners choose to have their pet treated at a state veterinary clinic. In Moscow, many have known the addresses of such hospitals since childhood, because most clinics have been operating for more than a dozen years. Today, all of them are equipped with modern equipment that allows you to make an accurate diagnosis or provide urgent assistance to your pet. The prescribed drug can be purchased on the spot, without fear that it will be expired or counterfeit. The prices for services provided in a public hospital are lower than in commercial clinics, and their quality is at the highest level. Positive feedback from pet owners on public animal care institutions plays an important role in choosing a clinic. Thanks from pet owners, recommendations from certain specialists, advice on choosing a particular clinic - all this will help you navigate and bring your pet to a trusted doctor for an appointment.

And most importantly, such clinics employ real professionals who love their work.

What is the article about?

It is known that the maintenance of a veterinary clinic brings a stable income. Like people, animals need treatment and prevention of a number of diseases, so a good owner will always take care of his pet. Going to the veterinarian is quite an expensive undertaking, however, people do not spare money in order to help the animal. In addition, a number of additional services for pets are provided in veterinary rooms, which also brings good profit.

In order to succeed in this niche, a novice entrepreneur will do well to study the situation in the veterinary services market in detail, after which you can begin to develop a business plan. Consider step-by-step actions that will allow you to properly organize your activities.

How to open a veterinary clinic from scratch?

Before we learn how to open a veterinary clinic from scratch, you need to understand all the intricacies of doing business in your chosen niche. Many people know that animals require appropriate care, and if a pet is sick, it needs professional medical care. A person cannot make a diagnosis on his own, so he will definitely take the animal to the veterinary clinic. The veterinary clinic business has good prospects and, if properly organized, will bring stable profits in the future.

Like any type of entrepreneurial activity, this one has certain pros and cons. The benefits include:

• low competition in the niche;
• the ability to start a business without special education;
• high consumer demand for veterinary clinic services;
• the possibility of combining medical practice with the sale of medicines and related products.

Today, the situation in the veterinary services market is such that for 2.5 million people with pets, there are only 100 specialized clinics. This applies to large cities. In small settlements, the situation is deplorable, since at best there may be 1 municipal outpatient clinic and only a few private offices, in which conditions it becomes more difficult to provide assistance to animals in full.

These data allow us to assert that our own clinic for the provision of veterinary services can operate successfully and not be afraid of competition even in megacities. In addition, any person who has a significant start-up capital can open a profitable business, and it is not at all necessary to have a specialized higher education (the same applies to entrepreneurs who want to open a dental office).

As for the pitfalls of the business, it should be noted the need for serious investments at the start. The more money an entrepreneur can invest in the purchase of specialized equipment, the higher his profit will be. This is due to the fact that a significant part of private animal clinics do not have the proper equipment, and therefore are not able to offer customers a full range of services. And if it is unsuccessful to choose a place for a clinic or open it near competitors, you can immediately say goodbye to the dream of a stable business.

The negative aspects include a fairly long return on investment. So, with the cost of veterinary services, which is about 75%, the investment will return to the business owner 2-4 years after the opening of the hospital. It is extremely important to find a professional veterinarian who can provide quality services and treat animals. Unfortunately, sometimes it happens that the “patients” die, and if such a precedent occurs through the fault of the doctor, in the future this negatively affects the reputation of the veterinary clinic.

Business registration

To start legal entrepreneurial activity, you need to register your business with the Federal Tax Service. If a practicing doctor opens a veterinary clinic, it is enough for him to register it as an individual entrepreneur. To do this, a minimum package of documents is submitted to the tax service at the place of residence - a passport of a citizen of the Russian Federation, an identification code and a receipt for payment of state duty (800 rubles).

It is much more difficult to register a limited liability company. To do this, you must first come up with the name of the veterinary clinic, collect the documents of all the founders, as well as the authorized capital in the amount of at least 10 thousand rubles. As for the package of documents required for registration, the entrepreneur will need to fill out an application in the form P-11001. Served with it:

• Agreement on equity participation of co-founders;
• Charter of the enterprise;
• Minutes of the constituent assembly;
• Lease agreement (or ownership) for the premises;
• Receipt of payment of state duty.

Important: regardless of the legal form, entrepreneurs need to choose a taxation system. For a veterinary clinic, the USN will be optimal, while you will have to pay only 6% of the company's income. The advantage of this scheme is the possibility of reducing the rate to 1%, which can be carried out by local governments, based on the base of relevant standards. When working according to the “Income minus expenses” system, the 15% rate can also be reduced by municipal authorities. It is advisable to contact a tax specialist who will advise on all the questions that have arisen (including, for example, how to find out the debt by name) and suggest the best option.

It is also necessary to indicate OKVED codes. In this case, 75 “Veterinary activities” and 47.76 “Retail trade in flowers, plants, fertilizers, seeds, pets and feed for them in specialized stores” will be required if it is planned to sell goods for animals and medicines.

Premises selection

In order for the veterinary clinic to develop successfully and be visited by a large number of clients, it is necessary to choose the right premises for these purposes. Leased areas in residential buildings should immediately be excluded, since by law it is forbidden to open veterinary clinics in them.

In addition, the clinic should be located no closer than 50 m from the houses. Often, veterinary clinics organize hotels for pets and shelters in which animals can be temporarily kept. In this case, the opening of hospitals is allowed if they are located further than 150 m from residential areas. If the institution will use X-ray equipment, a separate room will have to be attached to the device, having received the appropriate permission.

A small veterinary clinic can be placed in a room with a total area of ​​60 m². It recommends highlighting the following areas:

• reception and reception;
• an animal examination and treatment room;
• office staff room;
• bathroom.

If you plan to maintain a pharmacy inside the clinic, you should take care of the place where the drugs are stored. To do this, you need to purchase racks and refrigeration equipment, which will entail additional investments. An important role is played by the interior decoration of the clinic. Thus, in accordance with the requirements of the controlling services, the walls and floors of procedural, surgical, examination and X-ray rooms should be lined with tiles that can be easily sanitized.

It is imperative to pay attention to the location of the building itself. First of all, you should not try to rent space in the central part of the city, as this event will become very costly. The best option would be to choose a room for a clinic located in a residential area of ​​​​the city. Please note that there should be no competing clinics nearby (the nearest office is allowed to be located at a distance of 3 km).

As for the costs at this stage of organizing a business, the cost of rent varies within 50 thousand rubles a month. In addition, it will be necessary to carry out repair work inside the future clinic and replace communications. About 400 thousand rubles will have to be spent on this.

Recruitment

The success of the development of the enterprise will largely depend on the professionalism of veterinarians and the entire team. It is advisable to find such specialists who will take their duties responsibly and prevent conflict situations with visitors.

It is impossible to save on the salaries of veterinarians - the services of professionals are expensive, besides, a decent salary will motivate doctors to do their job flawlessly. One specialist is able to provide assistance to no more than 2 thousand pets per month. If more visits are expected, another veterinarian should be brought to the clinic. Consider a possible staff for a small hospital:

• veterinarian - 40 thousand rubles;
• doctor's assistant - 17 thousand rubles;
• administrator - 20 thousand rubles;
• nurse - 12 thousand rubles.

In addition, you will need to pay for the work of a person who will keep the accounting of the enterprise. This task is best entrusted to a remote employee - a freelancer. The cost of the services of such a specialist varies within 5 thousand rubles a month. In total, the cost of staff remuneration will amount to 94 thousand rubles.

Advice: many veterinary clinics have their own vehicles, drivers and teams of medical personnel who go to the specified address to the client and provide assistance to animals at home. This approach to doing business allows you to earn much more than competitors, moreover, information about the work of a multifunctional medical institution will be disseminated through word of mouth. This makes it possible to build a base of regular customers much faster and increase the profit of the veterinary clinic.

Purchase of equipment

The purchase of professional equipment for a veterinary clinic requires a significant investment from a businessman. However, it is thanks to high-quality equipment that the institution will be able to provide a wide range of services, which will ensure high and stable earnings:

1. Artificial lung ventilation apparatus. ALV is necessary for a number of surgical operations, as well as for saving animals in various conditions of the body. The cost of the device starts from 500 thousand rubles.
2. MRI installation. The equipment is used to examine the brains of animals. The price for MRI fluctuates within 400 thousand rubles.
3. Electrocoagulator. A device to stop bleeding during most surgical procedures. The cost is from 40 thousand rubles.
4. Analyzer. Equipment that allows sampling of biochemistry and general analyzes, including the collection of enzymes and semen. You can buy an analyzer for 50 thousand rubles.
5. Anesthesia unit. The equipment allows carrying out any kind of anesthesia for animals. It costs at least 100 thousand rubles.
6. X-ray machine. One of the most important types of equipment for veterinary clinics. The starting price starts from 270 thousand rubles.
7. Operating table. In the clinic, it is desirable to install a special table for surgical operations. It can be bought for 40 thousand rubles.
8. ultrasound. Without a scanner, it is difficult to imagine the work of a modern veterinary clinic, since it allows you to examine almost all the internal organs of animals. An ultrasound unit costs about 150 thousand rubles.
9. Cardiographer. An ECG installation costs 40,000 rubles and will be required in every clinic to determine the state of the cardiovascular system.

Please note that many entrepreneurs, wanting to save money on the purchase, invest in tooling made in China. This is worth doing when there is confidence in the manufacturer and supplier, otherwise you will have to regularly pay big money for depreciation and repairs. This warning also applies to entrepreneurs who need to buy, for example, equipment for the production of self-tapping screws, paving slabs, plastic bags and other consumer goods.

In addition, you will have to purchase auxiliary equipment: blood pressure monitors, injectors, surgical instruments and other consumables, the price of which is at least 200 thousand rubles. It is mandatory to purchase medicines (expenses of at least 50 thousand rubles). The clinic should buy a reception desk and furniture (100 thousand rubles). Thus, the total investment in the purchase of equipment for the veterinary clinic will amount to 1.940 million rubles.

Conducting an advertising campaign

How to correctly develop a marketing strategy for a veterinary clinic in order to attract the maximum number of customers? First of all, it is worth creating a company logo and an outdoor sign for the organization. They can be made to order, for which you will have to fork out 40 thousand rubles.

In addition, you should contact an advertising agency to place ads on city billboards and city lights. Near the clinic and in places with high traffic of people, it is necessary to hang banners announcing the activities of the company. It is recommended to install appropriate signs on the roads that will be clearly visible to drivers. Advertising in the metro and public transport, as well as the distribution of leaflets and flyers, work effectively.

It does not hurt to use marketing tools that allow you to promote services over the Internet. To do this, you need to create groups in popular social networks and attract subscribers from your city to them. You can post materials on successful operations and examination of animals on the public page, which will increase people's trust in doctors and the clinic as a whole. It does not hurt to make a company website and link social media accounts to it.

If the clinic will be located in a residential area, it is recommended to disseminate relevant information on its territory. To do this, you need to post ads in elevators and entrances and distribute leaflets to the mailboxes of residents of high-rise buildings. Contact information about the work of the veterinary clinic should be placed in city municipal directories. And, of course, we must not forget about the media, so it does not hurt to advertise in newspapers, on radio and TV channels. The monthly cost of an advertising campaign is about 30 thousand rubles.

Veterinary clinic business plan

Before starting to organize activities, an entrepreneur should draw up a business plan for a veterinary clinic. It represents the calculations of the initial investment and mandatory payments. Also, with the help of them, you can find out the profitability of the enterprise. If, for example, there are problems with compiling dance school business plan, a veterinary clinic or a manufacturing enterprise, it makes sense to contact consulting companies that will solve this problem inexpensively, or download ready-made solutions on the Internet.

We give approximate calculations of the veterinary clinic, allowing a businessman to determine the amount of initial investment. This list will include the following costs:

• rent of premises (at least for 6 months) - 300 thousand rubles;
• registration of a business, obtaining a license - 55 thousand rubles;
• repair of the clinic, replacement of communications - 400 thousand rubles;
• purchase of equipment - 1.94 million rubles;
• making a sign, developing a logo, creating a website - 80 thousand rubles;
• advertising campaign - 30 thousand rubles;
• other expenses - 20 thousand rubles.

Total - the volume of initial investments for opening a company is 2.825 million rubles. The business plan of the veterinary clinic should also include the calculation of monthly costs. They will include:

• payment for an advertising campaign - 30 thousand rubles;
• salary of employees - 94 thousand rubles;
• utilities - 15 thousand rubles;
• taxes - 20 thousand rubles;
• purchase of medicines and consumables - 50 thousand rubles;
• other expenses - 20 thousand rubles.

Thus, every month you will have to spend about 229 thousand rubles for the needs of the veterinary clinic. Now let's calculate the possible profit of the enterprise. It is known that the amount of the average check varies within 600 rubles. Let the total attendance of the clinic be 900 visits per month with daily admission. Thus, the organization's revenue will be 900 * 600 = 540 thousand rubles. From this amount, we subtract the mandatory monthly costs and get 311 thousand rubles of net income.

What documents are needed to operate a veterinary clinic?

To provide veterinary care, the clinic must have a license. The requirements for its issuance can be studied by visiting the official resource of Rosselkhoznadzor. Please note that in order to receive it, you need to collect certain documents. Their list varies from region to region.

Entrepreneurs will need to submit an appropriate application, which is considered by the competent authorities within 30 calendar days. Often, businessmen entrust the implementation of this procedure to intermediary companies. In this case, a permit document can be obtained much faster, but you will have to pay about 20 thousand rubles for the services.

In addition, the veterinary clinic must conclude cooperation agreements with various companies. These include organizations providing services for waste disposal, biomaterial disposal, cleaning and delivery of consumables. And, of course, one cannot ignore the receipt of permits from Rospotrebnadzor, the sanitary and epidemiological station and the fire service. The signing of agreements is a mandatory item in the work of each enterprise, since without them the veterinary clinic will not be able to pass the scheduled inspections of the competent structures.

Reading 7 min. Published on 01/10/2020

Treatment of animals is a service that will never lose its relevance. That is why many entrepreneurs are thinking about creating their own veterinary clinic. Practice shows that the creation of a small hospital for animals does not require a license and large investments. At the same time, such a business can bring quite solid profits.

Vet clinic from scratch: what documents are needed to open and permit?

Despite the fact that veterinary medicine belongs to the category of medical activities, since 2005 in Russia the need to obtain a license for it has been abolished (No. 4979-I-FZ). Consequently, now anyone with a higher or secondary specialized veterinary education has the opportunity to open a small veterinary clinic.

If it is planned to organize a veterinary pharmacy on the basis of the clinic, then in this case one cannot do without a license.

It is best to register a veterinary clinic as an individual entrepreneur, since with a small scale of operation it will be possible to take advantage of the simplified taxation system.

What list of documents will be required for the IFTS:

• Passport of a citizen of the Russian Federation.
• Application form P21001.
• Receipt for payment of duty.

For those who, with a perspective on the future, nevertheless opened an LLC, they will also need to submit a bank account, documents for the premises used (a lease agreement is possible), a memorandum of association and a charter.

Special conditions at the veterinary clinic when registering with the SES and the fire inspection, in particular:

1. Contracts for the implementation of disinfection by professional organizations.
2. Documentation for the equipment used.
3. Evidence of the professional suitability of specialists (for example, documents on education).
4. Agreements on the export of solid waste and biological waste.

Important point: In terms of time, the registration process can take from 3 to 7 days. At the same time, the possibility of opening a veterinary franchise business should not be ruled out.

Which room is suitable for a veterinary clinic: requirements for a veterinary clinic

The veterinary clinic must be located in a separate building, or in a building not used for residential purposes. It is strictly forbidden to organize such enterprises in non-residential premises of residential buildings.

Moreover, the walls in the hospital rooms should be formed from floor to ceiling with washable materials.

The optimal size seems to be a room measuring 80 square meters, divided into a number of rooms, namely:

• Registry.
• Emergency room.
• Surgery department.
• Ultrasound and x-ray room.
• Chambers for animals.
• Laboratory.
• Utility room.
• Staff room.

Important point: If the veterinary clinic will include an X-ray room, then you will need to issue a special permit for it at the SES.

At the first stage, it is desirable to rent the premises, if the business begins to bear fruit. Then you can think about building or.

Where is it better to open a veterinary clinic: a good location for a veterinary clinic

It makes no sense to say that the company should be located in places of high traffic of people.

When choosing a location for a hospital for animals, to a greater extent, you will need to focus on the norms of the SES, which are as follows:

1. The building of the veterinary clinic should be located at a distance of at least 50 meters from residential buildings.
2. Even with a narrow range of services provided, the reception room for large patients should be separated from treatment rooms.
3. When organizing a pharmacy at a hospital, it is important to think about organizing a warehouse.

Given all the above requirements, it can be assumed that the city center is not suitable for these purposes. It is best to choose a suitable place in a residential area, where the lion's share of the clinic's potential clients also lives.

What equipment is needed to open a veterinary clinic?

A veterinary clinic is a business that requires the purchase of special medical equipment. Its complete list depends on the range of services that the company plans to provide.

At the same time, a general list can be formulated:

• Operating room table with lighting.
• Analyzers for the laboratory.
• Devices for life support during operations (blood coagulators, monitors, equipment for inhalation anesthesia, etc.).
• Ultrasound, X-ray, ECG, MRI.
• Germicidal lamps, sterilizers, microscopes, surgical instruments, thermometers, etc.
• Freezer.
• A set of medicines for procedures and operations.

Important point: It is not at all necessary to immediately purchase all of the listed equipment: you can start by conducting one type of diagnostics in clinics and gradually purchase the necessary devices.

Recruitment for a veterinary clinic: can a person without a veterinary education organize a company?

Finding staff for a veterinary clinic is extremely difficult, but you can use the following proven methods:

1. Invite for internships and train graduates of specialized universities.
2. Find out information about employees of other veterinary hospitals and offer them part-time jobs.
3. Search for suitable candidates among doctors in private practice.

In general, the staff will require doctors of various profiles, nurses, nurses, an administrator and an accountant. The latter can be attracted on incoming grounds, since his help will be needed only twice a month.

Important point: It is impossible to register a business without having a veterinary education. However, there are two options. First, come to an accelerated course in veterinary medicine and receive a diploma of secondary specialized education or, by proxy, register a business for a person who is a veterinarian or paramedic.

In what mode do veterinary clinics work: we determine the work schedule of the veterinary clinic

Even when recruiting staff, it is important to determine the schedule of the future veterinary clinic.

It can be represented as follows:

• The main office hours are from 9:00 to 18:00 from Monday to Friday.
• Doctors on duty work around the clock throughout the week.

As a result, individual doctors and nurses will work in shifts in hospitals, and the rest will fit into the schedule of the main visiting hours.

Important point: With the work schedule discussed above, some of the staff will receive a salary on time, and some on piecework terms.

Marketing and advertising of a veterinary clinic: how to make a veterinary clinic recognizable?

Since we are talking about a new business, it makes sense to consider all the advertising options that will allow you to promote it to the masses:

• Firstly , these are billboards and road signs.
• Secondly , signs on the access roads and on the facade of the clinic.
• Thirdly , advertising leaflets at entrances, in elevators, etc.
• And finally , posting information in online directories and on thematic forums.

On the basis of the clinic, you can distribute business cards of individual doctors, give small gifts to patients, provide regular customers with cards for accumulating points for their subsequent exchange for discounts, etc.

Important point: Clinic staff should be attentive, friendly, polite. It should always be remembered that a large number of patients will bring a reputation to the hospital, formed by the recommendations of relatives and friends.

Business plan for a veterinary clinic: calculation of veterinary clinic costs and payback periods

The main question that interests all entrepreneurs without exception: is it worth counting on significant profits and a quick payback with such a significant amount of effort and money to create your own veterinary clinic?

To begin with, it makes sense to make a rough list of the costs of a hospital in which three doctors, an administrator, a cleaning lady and a visiting accountant operate.

1. Room rental - 60,000-80,000 rubles.
2. The initial set of equipment is 550,000-600,000 rubles.
3. Repair of the premises - 150,000 rubles.
4. Business registration - 10,000 rubles.
5. Advertising - 70,000 rubles.
6. Staff salary - 380,000-430,000 rubles.
7. Utility bills and waste disposal - 50,000 rubles.

Thus, the initial investment for opening a veterinary clinic can be 1.5-2.5 million rubles.

As for income, with a traffic of 10 patients per day and an average check of 500 rubles, payback can be achieved in 1.5 years. At the same time, the profitability of the veterinary business is 8-10%.

A veterinary clinic is a promising and highly profitable business that will not face a lack of demand in the next half century. At the same time, it requires significant investments and serious efforts on the part of the entrepreneur. If the business is properly organized, payback can be achieved in a year and a half.