Experience in running an erotic massage salon business. Business plan for a massage parlor with calculations - how to open a massage parlor. Planned sales volume
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Currently, self-care and a healthy lifestyle are very popular. This also applies to procedures aimed at rejuvenating and healing the body.
Massage sessions are gentle, but effective means against many diseases. And the supportive and preventive effect of these procedures simply cannot be overestimated. This explains the high demand of the population for these services, which makes this business activity very attractive.
In addition, opening a massage parlor is much easier than a beauty center or private clinic. A carefully developed business plan will help you calculate the feasibility of starting a business in this area.
Massage salon as a business: relevance of the idea
Types of massage
In order to select a competent range of services that covers the needs of different segments of the population, it is necessary to understand what types of services there are. All massage techniques are divided into the following categories:
- medicinal;
- preventive;
- cosmetology;
- sports;
- relaxing;
- rehabilitation
Based on the method of exposure, a distinction is made between manual and hardware massage. Any technique has a beneficial effect not only on the individual massaged area, but also on the body as a whole:
- lymph flow and blood flow are normalized;
- tissues receive more oxygen and nutrients;
- Toxic substances are removed from the body;
- metabolic processes improve;
- the nervous system relaxes;
- mental health is strengthened;
- fatigue and insomnia disappear;
- the rhythm of the heart muscle is normalized;
- unpleasant and painful sensations go away;
- the body rejuvenates.
Massage can be general and local. At general massage There are manipulations throughout the body. The local method allows you to influence a specific area of the body.
In salons and medical centers The following types of procedures are in great demand:
- Cosmetic massage of the face and décolleté.
- Figure correction.
- Massage of the collar area.
- Anticellulite massage.
- Therapeutic local massage.
- Massage for infants.
Cosmetic massage requires special attention, which, when carried out systematically and correctly, significantly slows down the aging of the face, neck and décolleté. It helps the fair half maintain a young and well-groomed appearance for a long time, maintain a good oval face, and fight skin imperfections.
Usually, after a cosmetic massage, a face mask (nourishing, moisturizing, lifting) is offered. Also, along with anti-cellulite sessions, various wraps are practiced. Therefore, these procedures are often ordered as a complex.
Baby massage is in incredibly high demand, which is recommended by pediatricians for babies under one year of age. Typically each course consists of ten to fifteen sessions. Considering that specialists in public clinics are always overloaded, and the queue for these procedures can last for several months, parents turn to private massage parlors. Massage for children early age quite effective for rickets, colic, umbilical hernias, neurological problems, congenital dislocations and joint problems. Treatment sessions are also prescribed for colds, pneumonia, and bronchial asthma.
It is also worth remembering the unusual, but already gaining popularity, massage techniques that can be included in the list of services.
- Thai massage, which uses thumbs hands, outer side wrists, heel of palm, bamboo sticks, essential oils, bags of herbs, stones. There are entire Thai massage salons that specialize in only one area.
- Chinese massage is considered part of the effective ancient Chinese medicine and has many directions:
- cupping massage;
- gua sha system using a scraper;
- foot massage;
- massage with elements of acupuncture;
- acupressure.
REFERENCE: Most Chinese techniques relate to therapeutic types of massage, so you should consult a doctor before the procedures.
Taking into account market demand, it is proposed to include the following procedures in the current price list:
- Therapeutic and recreational classical massage, general and local, for adults.
- Children's massage.
- Cosmetic facial massage.
- Cosmetic massage of the face, neck and décolleté.
- Nourishing face mask.
- Lifting face mask.
- Nourishing face mask.
- Massage of the collar area.
- Back massage.
- Anti-cellulite massage of buttocks and thighs.
- Wrap.
- Thai massage is relaxing.
- Thai massage is therapeutic.
- General Chinese massage.
- Chinese foot massage.
- Chinese head massage.
- Chinese neck and shoulder massage.
- Chinese facial massage.
- Chinese hand massage.
- Acupuncture.
- Acupressure.
- Cupping massage.
Market analysis
Target audience of the massage parlor
Different people need massage treatments age categories. But the main clients will be women aged 25 to 50 years and children from 0 to 3 years old.
The need for corrective and anti-cellulite procedures is greater among women 29-43 years old. Cosmetic massage sessions are popular among women of different ages– from 18 to 60 years. Thus, the target audience of the massage parlor is quite wide.
Assessing the level of competition
When choosing a location, you need to make sure that there are no direct competitors within a radius of 0.5 km.
Possible risks
TO possible risks This type of activity may include:
- tougher competition;
- increase in monthly rent;
- negative feedback from visitors;
- inspections of regulatory organizations;
- low professional level or lack of necessary personnel.
Organizational plan
Registration of type of activity, taxation system
It is most convenient to register the activities of a massage parlor under the name of an individual entrepreneur, as this simplifies the task of accounting and tax reporting. To open an individual entrepreneur, you need to submit the following package of documents to the tax office:
- copies of passport and TIN;
- a receipt for payment of state duty in the amount of 800 rubles;
- application for state registration P21001.
It’s better to immediately apply for a simplified taxation system, choosing the simplified tax system for income (6%).
The registration and legal documents indicate the following OKVED codes:
- 93.04 – physical education and recreational activities;
- 93.05 – provision of other personal services;
- 51.18.1 - activities of agents specializing in the wholesale trade of pharmaceuticals and medical goods, perfumes and cosmetics, including soap.
Search for premises and requirements for it
Business premises can be selected taking into account transport accessibility and the possibility of parking your own car. Locations located in residential areas or, conversely, in the city center are suitable. The main thing is to have good cross-country ability.
A prerequisite will be the presence of all communications:
- heating;
- hot and cold water;
- sewerage;
- water pipes;
- electricity.
Before renovating a room, you need to draw up a design project and include in the plan:
- toilet;
- two massage rooms;
- staff room;
- reception desk.
Equipment purchase
Professional equipment will require a massage device, two massage tables, and a table for newborns. It will be necessary to take care of the location of visitors, as well as the convenience of staff. A separate office room will have to be equipped for employees, where they can have lunch and relax.
The procurement plan for equipment and furniture is listed below:
Expenditure | Qty | Price | Sum |
A massage table | |||
Baby table | |||
Massage device | |||
Reception desk | |||
Microwave | |||
Air conditioner | |||
Radiotelephone | |||
Material cabinet | |||
Recruitment
The wide variety of services provided implies the presence of highly qualified professional massage therapists who know different schools of massage and are focused on visitors of different age categories and needs.
You will also need an administrator, a cleaner and a visiting accountant at half the rate.
Advertising and Marketing
To attract visitors to a massage parlor, first of all, it is necessary to inform residents living within walking distance about the opening and the list of services offered by distributing leaflets to mailboxes.
- advertising on the Internet (Yandex and Google search engines, thematic forums, popular social networks, electronic bulletin boards);
- demonstration of commercials on local television and radio;
- Posting advertisements in elevator cabins.
Financial calculations
Investment in opening a massage parlor
Calculation of investments that will be needed to open a massage center:
- Individual entrepreneur registration (fee) – 800 rubles.
- Renovation of the premises - 200,000 rubles.
- Purchase of furniture, inventory and equipment - 192,200 rubles.
- Sign at the entrance - 18,000 rubles.
In total, you will need 411,000 rubles in starting investments to start this activity. Purchasing used furniture or looking for a newly renovated room will help to significantly reduce the amount of investment.
Current expenses
Monthly expenses will be:
- Rent of premises – 35,000 rubles.
- Utilities – 3000 rubles.
- Salary – 132,000 rubles.
- Taxes (including contributions to funds) – 45,000 rubles.
- Materials for massage and cosmetology – 30,000 rubles.
- Advertising expenses – 15,000 rubles.
Total expenses for the month are expected to be 260,000 rubles.
Revenue from sales of services
The income of a massage parlor very much depends on the location, pricing policy and popularity of the establishment itself. Below are the income items and approximate monthly revenue:
- Therapeutic and recreational classical massage, general and local, for adults – 65,000 rubles.
- Children's massage – 45,000 rubles.
- Cosmetic facial massage manually – 30,000 rubles.
- Cosmetic facial massage with hardware – 5,000 rubles.
- Face masks (assorted) – 30,000 rubles.
- Massage of the collar area – 5000 rubles.
- Back massage – 29,000 rubles.
- Anti-cellulite massage of buttocks and thighs – 23,000 rubles.
- Wrapping – 18,000 rubles.
- Thai general therapeutic or relaxing massage – 45,000 rubles.
- Chinese massage for various purposes – 45,000 rubles.
- Acupuncture – 15,000 rubles.
- Acupressure – 15,000 rubles.
- Cupping massage – 15,000 rubles.
As a result of a month of well-functioning work, a massage parlor can bring in about 385,000 rubles in revenue.
Profit calculation
The financial result for the month will be 125,000 rubles of net profit.
Profitability and payback period of a massage room
The planned profitability of the massage room is 32%; the initial investment will be recouped in 2-3 months of work.
A detailed business plan for a massage parlor showed that with such a system of work it is possible to receive a stable income.
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- 1 How to start organizing a business with massage parlor services
- 2 Do you need permission to open a massage parlor?
- 3 Where is the best place to open a massage parlor?
- 4 Recruitment of personnel for a massage parlor
- 5 What equipment is needed for a massage parlor
- 6 How much money do you need to open a massage parlor?
- 7 Profitability of a massage parlor
- 8 How much can you earn from the services of a massage parlor?
- 9 Problems of a massage parlor and their solution
- 10 How much can you earn by opening a massage parlor?
- 11 Which OKVED ID should I indicate when registering a massage parlor?
- 12 What documents are needed to open a salon
- 13 Which tax system to choose
- 14 Technology of massage parlor operation
- 15 For a newcomer to the mass salon services business
Just a few years ago, business ideas for services provided by a massage parlor were available only in large cities, and even then it was considered a luxury.
Now such salons are located in each of the cities.
Where to start organizing a business in massage parlor services
Many young entrepreneurs are faced with the question of how to open a massage parlor?
They don't know what paperwork needs to be completed, where to get the right equipment, and so on.
According to statistics, it takes about four months to open a massage parlor and generate income. It is during this time that regular customers will appear, and this type of business will advance.
But first of all, the success of such a business will depend on the right business plan and qualified specialists.
This type of business as a massage parlor is a very profitable business.
But, of course, this field of activity cannot do without various nuances. Namely the working area. One specialist requires a space of at least 8 meters.
Do I need a permit to open a massage parlor?
In order to open such a salon, you do not need any special documents or licenses. The only thing that is needed is permission to carry out procedures from the epidemiological station, that is, all employees are required to undergo an annual medical examination.
Where is the best place to open a massage parlor?
Of course, a large area with a large crowd of people is best.
For example, in the city center. But it is important to remember that renting premises closer to the center is more expensive.
If you want to open a massage parlor in a small room in order to save money, then it is unlikely that anything will come of this idea.
Firstly, you will not be able to obtain permission for such an office. It is best if you open several massage parlors, which will be located in different parts cities.
Recruitment of personnel for a massage parlor
In addition to all this, you must remember that the main trump card of your business should be qualified specialists. Each employee must have at least a secondary medical education and, of course, receive a certificate as a specialist in their field.
Finding such a specialist will not be easy. After all, those who have some experience in this field open their own salons, or demand a salary that will be 50 percent or more of the cost of a massage.
What equipment is needed for a massage parlor?
If you are planning to open a massage parlor, you should know that there must be a bathroom with a bathtub or shower. And all this is desirable in the aisles of one massage room.
After all, after a massage with oils, the client needs to take a shower. In addition to this, for better relaxation You can install a bathtub or a jacuzzi. In addition, the walls of your office should be covered with tiles in order to make cleaning and disinfection of the room easier and more often.
Also in the salon there should be special folding massage tables and couches. The cost of one table is about 15 thousand, but the couches are about 4 thousand.
How much money do you need to open a massage parlor?
If your salon has an approximate area of 70 sq. m, then you will need other cash expenses:
- For the purchase of various furniture and periodic repairs of the premises - 300 thousand rubles.
- Rent of space, payment of utilities - 100-150 thousand rubles.
You also need to remember about employee salaries, which are calculated depending on the attendance of your office. According to calculations, in order to open such a business you need about 400 thousand rubles. And within 5-7 months your office will be functioning.
Profitability of a massage parlor
Purpose of this business is to provide qualified massage services to the population. Thanks to massage, many ailments can be cured. These are osteochondrosis and rheumatism, and even realignment of the spine.
The main thing that should be in a massage parlor is an atmosphere of hospitality. If your employees can establish contact with clients, then such an office will become popular and successful.
As for profitability, it is about 50%. Even though this figure is not that great, it is still a worthwhile business.
The peak popularity of visiting a massage parlor occurs in the spring.
Firstly, people begin to get their bodies in order after the winter period.
And secondly, due to a lack of vitamins and sun, various ailments begin to worsen. In summer, you can notice a slight decline in attendance.
But in winter and autumn the picture is moderately stable. Although relaxation and therapeutic services are always popular.
For example, such fashionable trends as yoga, Thai massage or qigong.
How much can you earn from massage parlor services?
As for classic massage, then its price is 300 rubles (back only), and in order to massage the whole body you will need about 700 rubles. According to calculations, such a salon will pay for itself within a year, but the project itself can pay for itself even earlier, in just a few months.
Massage parlor problems and their solutions
The main problem of such a business remains competitors. After all, today there are many salons and offices that help people improve their health. In addition to them, there are also public clinics, where the price of services is much lower than in salons.
Typically, entrepreneurs open such salons exclusively for themselves.. They make small investments and provide a narrow range of services. But if you master the main purpose of the salon, then in the future you can expand it and offer everything more types services.
In order to eliminate your competitors, you just need to become popular among customers. The main thing is to approach this matter correctly and creatively.
Another pitfall on your way successful business may become personnel selection. You should not allow your specialists to acquire skills and then leave and take the bulk of the clients with them. Recruiting personnel is perhaps the most important thing in creating a massage parlor.
Before you advertise your salon, pay attention to other salons, their location and how they advertised their business. In order not to make a mistake, you will have to be a little creative and come up with a memorable slogan.
If you decide to become a businessman, then the idea of opening your own massage parlor will certainly help you get rich.
You just need to think through and calculate everything correctly, and then your salon will become popular, and you will be able to happily earn the desired profit.
How much can you earn by opening a massage parlor?
An office with three to four specialists can serve up to 15 people per day. The cost of a classic massage is from 300 rubles. (back) up to 700 rub. (general), relaxing or oriental 1,000-1,500 rub.
70% of visitors come for a relaxing or anti-cellulite massage, in our example this is 10 people, 2 people. order a back massage and 3 people. - general massage.
The salon will receive 17,700 rubles per day:
- 10*1,500 rub.=15,000 rub.;
- 2 * 300 rub. = 600 rub.;
- 3*700 rub.=2,100 rub.
Profitability is 20-30%. Full payback occurs in 2 years; under good circumstances, the project will pay off in 3-4 months.
Which OKVED ID should I indicate when registering a massage parlor?
OKVED 96.04 - physical education and recreational activities.
What documents are needed to open a salon?
Since opening a massage parlor requires a license, it must be obtained either for the salon or for the massage therapist. If the future entrepreneur has a medical education, then you can register an individual business and obtain a license for yourself. If there is no appropriate education, then it is better to register a limited liability company and obtain a license for a massage therapist.
Which tax system to choose
It is necessary to select the most effective taxation system - this is the simplified taxation system (STS). Since not all expenses can be attributed to costs, the optimal tax regime is the simplified tax system of 6% (income tax).
Massage salon technology
When creating a massage salon, it is necessary to correctly calculate the area of the salon; each massage therapist needs at least 8 sq.m., in addition, the office must be equipped with a bathroom and a bathtub or shower room. Since after receiving an oil massage, the client needs to take a shower or a relaxing bath. The ideal area for the salon is 80 sq.m. It is better to open it in places where the flow of people is significant.
The salon must employ qualified specialists, but selecting them is not so easy, since a good specialist requires a premium.
Alexander Kaptsov
Reading time: 13 minutes
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Highly profitable business with minimal investment At the start, it attracts novice businessmen. It is from this point of view that a salon providing massage services is interesting. How to organize a massage parlor from scratch? What are the nuances of organizing a massage parlor: documents, equipment, personnel, advertising, marketing, etc.? How much does it cost to open a business?
What documents are needed to open a massage parlor from scratch?
In fact, the list of required papers differs from organizing a regular business only in the presence of sanitary and epidemiological documentation:
- You must register as an individual or obtain the status legal entity, if hired personnel are expected. Although for starters small business quite .
- The next step is to determine the activity code in accordance with the OKVED classifier. It is recommended to choose a sports and recreational area with code 93.04. Carrying out therapeutic massage involves obtaining a license, which is not always acceptable for beginners in this field.
- Next is registration in funds - Pension and others.
- Concluding a rental agreement for premises.
- It is mandatory to draw up a program for sanitary and industrial control and send it to Rospotrebnadzor for approval. This is a complex type of document, including a set of sanitary and epidemiological measures.
- It is also necessary to draw up internal documentation (list of services provided, etc.).
You cannot do without concluding special agreements:
- To carry out deratization, disinfection, disinfestation work. In practice, this is the fight against microbes, insects and rodents.
- For systematic disinfection of the air conditioning system.
- For recycling and removal of garbage (other waste).
- For washing work clothes.
Requirements and permits for opening a massage parlor
The main part of the requirements from the SES concerns the selected premises:
- At least 8 “squares” for the work of one massage therapist.
- Availability of a bathroom.
- Tile covering on the floor and walls. By the way, it is permissible to put washable wallpaper on the walls. One way or another, all surfaces will be subjected to special treatment weekly.
Thus, it is already clear that the appropriate permits are issued by the SES and fire supervision.
The final stage is a document from Rospotrebnadzor authorizing the operation of a massage parlor in a specific premises.
Location and premises for a massage parlor: buy or rent?
First, it is important to decide on the target audience. Clients who attend massage as prescribed by a doctor are of little interest in the location of the office. They come to any place, but only to a good specialist. This option is not discussed in this article.
A different approach to choosing a room if the main purpose of the massage is to receive pleasure, when a person, in essence, just wants to relax. Proximity to home is important here.
Therefore, the best place is considered to be:
- One of the sleeping areas.
- New microdistrict with luxury buildings.
Important think about customer convenience. It is advisable to place the office on the 1st floor. Ideally, a separate room is provided to one massage therapist. It is allowed to accommodate two specialists in an area of at least 12 m². Sometimes this approach is even in demand. For example, for married couples and girlfriends who prefer to receive massage services in the same room.
The calculation of the total area of the salon depends on the number of specialists, the size of the reception and administrative areas. The salon can be placed on 35 and 70 “squares”.
By expert assessment, the number of massage therapists in one salon should not exceed 5 people. This is the optimal figure, which is based on economic feasibility.
Tangible benefits can be expected from small salons opened in different urban areas than from one, but large one.
It is not advisable to purchase premises at the start of your business. Suddenly the business doesn’t take off. It’s easier to give up renting than to adapt your own property for another activity. Most interesting option- a lease with a right to buy.
Equipment necessary for organizing a massage parlor
The list of equipment for a salon providing massage services does not include expensive equipment, but there are still costs.
Required purchase:
- Massage tables (according to the number of specialists working on one shift).
- Several couches.
- Portable couch – massages may be performed at clients’ homes.
- A table for the administrator and a sofa for visitors waiting in line.
- Several cabinets for bathrobes, towels, napkins and other things.
- Racks on which cosmetics can be conveniently placed.
In general, the expense item for equipment is 70,000 rubles or more.
Attention . The work of the salon involves the use of various special oils (base and essential) and creams. It is economically profitable to buy them in bulk at the appropriate bases. Retail prices are 20-30% higher. It is also important to factor in the cost of purchasing towels for visitors. On average, you need to have up to 20 pieces for one day of work.
How to decorate a massage parlor in an original way: examples of interior design
The design of the salon plays an important role in creating an environment conducive to the massage procedure. Interior elements should create a warm, cozy atmosphere for customers.
This is facilitated by:
- Calm tones.
- Availability of candles and aroma lamps.
- Muffled light.
- Artificially heated floor.
- Of course, you can’t do without a mirror, shelves for clothes, benches and other little things that provide complete comfort to the visitor.
Appropriate decorative elements are:
- Bubbling fountains.
- Original lamps with adjustable light brightness.
- Natural attributes in the form of sea shells, bamboo, dried herbs.
It is important to determine in what specific style everything will be done . In Chinese, Japanese or otherwise. The main thing is not to get carried away. The abundance of objects is fraught with visual overload and looks tasteless. It's probably best to consult with an experienced designer.
Recruiting staff for a massage parlor: is it possible to work without a medical education?
Selection good specialists– this is the key to further profitability of the business. It is to a high-class master that clients strive to get . We need professionals who are proficient in various massage techniques. Sometimes finding them is difficult for only one reason: high-class massage therapists already have their own salons.
There is another option: pay attention to those who are just starting a career in the field of massage services. That is, take on the training of employees and, in the future, improve their qualifications. The method is, of course, somewhat risky. It is necessary to understand that a trained person may well leave for another job at the first opportunity.
What are the requirements for massage specialists? Providing a certificate of completion of massage courses in a particular technique.
Attention . Having a medical education is required when performing therapeutic type massage (as prescribed by a doctor) and manual procedures. Any type of treatment is licensed.
What services does the massage parlor provide: approximate price list
The salon's services include the following types of massages:
- Medical (don't forget about the license).
- Hygienic, carried out for health and preventive purposes, to increase blood circulation or psychological relaxation.
- Sports, increases muscle tone and restores strength after sports activities.
- Cosmetic, has a beneficial effect on the condition of the skin.
Also, massage treatments differ in the degree of influence. Massage happens:
- Pointed.
- Classic.
- Fragmentary.
Approximate list prices:
It is also important to take into account the demand for exotics when compiling a list of services:
Of course, the list can be supplemented in accordance with requests. According to statistics, the preferences of the majority of clients (75%) relate to relaxation types of massages.
Promoting a massage parlor: how to promote a business from scratch?
- Distributing leaflets.
- Posting advertisements.
- By posting advertisements on a local online forum and in city newspapers.
The main events are carried out in the area where the salon is located. The main task is to attract the first clients. “Word of mouth” will not play the last (possibly the first) role in the further advertising campaign.
Ready-made business plan for a massage parlor with calculations
Initial data:
- Salon area – 35 m².
- The staff consists of 4 massage therapists working in shifts.
- Five-day work week in the mode 8.00-18.00.
Expenses of the preparatory stage:
Monthly expenses:
- Description of products and services
- Production plan
- Recruitment
- Marketing plan
- Financial plan
- SPA business technologies
- Similar business ideas:
Business plan for opening a massage parlor in a residential area of the city, with a population of 1.3 million inhabitants.
The goal of our project is to organize a massage parlor (Thai massage) that provides unique and high-quality services to the residents of our city. Currently, there are many massage parlors open, but there are very few worthy organizations. We conducted research during which it became clear that people are willing to pay 2-3 thousand rubles per session, as long as the massage is of high quality, health-improving and beneficial for the body.
Step-by-step plan for opening a massage parlor
According to the plan, the opening of a business will be preceded by the following steps:
- Analysis of investment prospects, risk assessment;
- Search for sources of project financing;
- Preliminary search for highly qualified massage therapists;
- Finding a convenient and advantageous location for the salon;
- Registering a business, concluding a rental agreement for premises;
- Minor repairs and room design;
- Purchase of massage equipment;
- Personnel employment;
- Active advertising of services and opening of a salon.
How much money do you need to open a massage parlor?
According to preliminary calculations, opening a massage parlor will require an investment of about 1,180,000 rubles:
- Repair and design of the premises (to offset the rent) - RUB 300,000.
- Purchase of equipment and furniture - 500,000 rubles.
- Consumables - 30,000 rub.
- Advertising budget - 100,000 rubles.
- Business registration and other organizational expenses - 50,000 rubles.
- Reserve fund - 200,000 rubles.
Description of products and services
A special feature of our salon will be the availability of a large number of popular SPA programs. The list of services will include:
- Thai traditional massage;
- Balinese traditional massage;
- Deep relaxation;
- Figure correction;
- Romantic programs - SPA for two;
- Anti-aging and anti-stress programs;
- Wrap and thalassotherapy;
- Power massages;
- Facial care;
- Foot massage.
The cost of a massage will depend on the duration of the session (15, 30, 60 minutes or more) and the time of service. On weekends the price will be higher. Thai and Balinese massage will cost an average of 2,500 rubles per hour of session, foot massage - from 2,000 rubles. per hour (1300 rubles for 30 minutes). Body correction will cost the client 3,000 - 5,000 rubles per hour. The rejuvenating program will cost 2000 -7000 rubles for 1.5 hours. According to preliminary calculations of the business plan, the average bill for our salon will be 1,500 rubles per person. The average attendance per day will be 15 people. Potential revenue will thus be 22,500 rubles. per day and 675,000 rubles. per month. In fact, this is an average annual figure, since during the season (spring and autumn) revenue can be much higher, while during the off-season (summer, winter) income will be lower.
Download massage parlor business plan
Production plan
To accommodate the massage salon, it is planned to rent a premises with an area of 82 square meters. m on the first floor of an apartment building. The premises are located in a residential area of the city, in an area of elite new buildings. The rent will be 49,200 rubles. per month. According to SES standards, each visitor to a massage parlor must have at least 8 sq. m, supply and exhaust ventilation must be installed in the room, and the lighting level must be at least 120-150 lux. These requirements will be fully complied with. The premises will be divided into several rooms:
- Living room - waiting and relaxation area for visitors;
- Bathroom and toilet;
- Three massage rooms (12 sq. m. each);
- Staff room;
- Visitor reception room (administration desk).
What equipment to choose for a massage parlor
In terms of equipment, we will purchase massage couches lined with foam rubber, round bolsters, tables and special chairs for massage, cabinets (for storing towels, sheets, bathrobes and massage accessories). The living room will include a soft leather sofa, a coffee table, a plasma TV and a massage chair with a coin and bill acceptor. Some of the funds will be spent on purchasing special oils, towels, sheets and other consumables. Total, on at this stage from 400 to 500 thousand rubles will be spent.
Recruitment
Some difficulties may arise with finding personnel. There are very few good Thai massage masters in our city. The best massage therapists are from Thailand and Bali. We will attract craftsmen through high wages. The master's salary will be 50% of the cost of the session. On average, our master will earn 1000 rubles per client. It will be important for us that the master has a high qualification. After all, the price tag for services in our salon is far from cheap, so the level of the specialist must be appropriate. At least twice a year (or even more often) our masters will be sent to advanced training courses. In addition to massage therapists, we will need to employ two administrators to work on a 2/2 shift schedule. The wage fund will be 34 thousand rubles per month. The services of a cleaner and an accountant are planned to be provided under an outsourcing agreement (12 thousand rubles per month).
What OKVED code should I indicate when registering a massage parlor?
An ordinary individual entrepreneurship will be registered as an organizational form. The OKVED codes will be: code 93.02 - “provision of services by hairdressing salons and beauty salons”, code 93.04 - “physical education and recreational activities”.
Which tax system to choose for a massage parlor
The optimal taxation system for a Thai massage salon is the simplified tax system, 6% of revenue.
Marketing plan
Special attention will be paid to ways to promote massage services. Thai massage is a fairly popular trend, familiar to many people (at least they have heard about it). You just need to convey information about our salon to maximum quantity potential customer audience. And you can already get your first visitors. We will launch all possible popular advertising channels: distributing leaflets at the entrances of houses, advertising in newspapers and specialized magazines about beauty and health, radio advertising, banner advertising. Active cooperation with local beauty salons is planned. In the first months after opening, there will be promotions and massages will be offered at reduced prices. We also plan to hold drawings for certificates for a free visit to our salon (on special coupon sites). A good tool for attracting visitors in large cities is the Internet. Thus, according to statistics from the Yandex search engine, the phrase “massage salon Ekaterinburg” is searched more than 2,800 times a month (and this is not yet the high season).
By creating your own website and placing contextual advertising, you can attract up to 10-15 clients a day through a search engine alone. The cost of opening your own business card website will be about 50 thousand rubles. Monthly expenses for contextual advertising (Yandex Direct) will be 10 - 15 thousand rubles.
Financial plan
Let's move on to calculating the main indicators of the economic efficiency of the project. Fixed monthly expenses:
- Rent of premises - 49,200 rubles.
- Salary and insurance contributions for administrators - 44,200 rubles.
- Advertising (including outdoor advertising, contextual advertising on the Internet) - RUB 25,000.
- Utilities - 10,000 rub.
- Outsourcing (accounting and cleaning) - 12,000 rubles.
- Other expenses - 15,000 rubles.
Total - 155,400 rubles.
Variable expenses: wages for massage therapists. It will amount to 50% of the salon’s revenue or 337,500 rubles per month.
How much can you earn by opening a massage parlor?
The organization's net profit will be 154,785 rubles. per month. The profitability of the massage parlor is 31%. The return on the initial investment with such calculations will occur within 8 months. The actual payback may be 5-6 months longer, since the organization still needs to develop an audience of regular customers and reach revenue targets.
We recommend download massage parlor business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
What documents are needed to open a massage parlor?
The package of documents required to open a salon will include:
- conclusions from Rospotrebnadzor and Gospozhnadzor;
- contracts for disinfection, deratization, disinfestation,
- contracts for maintenance and cleaning of swimming pools and sewers;
- contracts for washing workwear;
- accounting documentation:
- documents on personnel qualifications.
Do I need a permit to open a massage parlor?
A license to operate a massage parlor must be obtained only if the services include manual therapy or medical massage. When the services include only Thai, relaxation or similar types of massage, a license will not be required. But you need to pay attention to one more detail. If you invite citizens of foreign countries to work, they must register, otherwise you may have problems.
How to open a massage parlor? What is needed for this and how profitable will such an enterprise be?
Dear readers! The article talks about typical ways to resolve legal issues, but each case is individual. If you want to know how solve exactly your problem- contact a consultant:
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Legal services
Just a few years ago, massage services were provided only in medical institutions. Today, legally opening your own massage parlor or office has become very profitable business. All you need is initial capital. You can obtain the appropriate licenses and permits from the Ministry of Health. It is also possible to legally register massage therapists invited from other countries (in particular, specialists in Thai massage).
Method and place of delivery
Before choosing a location for a future massage parlor, it is worth deciding on the intended and desired group of clients to whom the salon’s services will be targeted.
Clients who visit massage parlors as prescribed by a doctor are the most undemanding category (in terms of the location of the salon). If people visit the salon for pleasure, for preventive purposes, for the purpose of self-care (and according to statistics, such clients are more than 70%), then it should be located as close to their home as possible (for example, in a residential or elite area), or in easily accessible areas of the city.
Need for a license
Licensing a massage business is an integral attribute of successful and long-term activity. Considering the large number of people who want to join this business, strict limits and requirements have been established for everyone. In particular, it is mandatory to obtain a license, registration and registration of citizens of foreign countries invited to work as massage therapists.
A license must be obtained only if the massage parlor intends to provide medical massage services and engage in manual therapy.
If you plan to conduct Thai, cosmetic, relaxation and other similar types of massage, you do not need to obtain additional permits and licenses from the Ministry of Health.
Obtaining licenses is carried out at the Central Directorate of the Ministry of Health. The procedure for obtaining is prescribed and regulated by the norms of the order of the Ministry of Health dated December 28, 2011 No. 986. The need to obtain a license to provide therapeutic massage services is still a controversial issue, so if for some reason it is not possible to obtain such a license, or the activity is already carried out without a license, then there is a high probability of avoiding sanctions for its absence.
The license is issued by the Service for Supervision of Health and Social Development. Such licenses do not have a validity period (are issued indefinitely). Registration of a license will require payment of a license fee, payment of a state fee, which is charged for processing the application and issuing the document (about $150).
Legal entities must submit the following documents:
- memorandum of association;
- Charter;
- certificate of entry into the Unified State Register of Legal Entities;
- certificate of registration with the Federal Tax Service;
- sanitary and epidemiological conclusion;
- extracts from the Unified State Register of Legal Entities;
- letter from the State Statistics Committee;
- original agreement with the organization servicing medical equipment (with copies of the company’s license);
- documents that confirm the presence of full-time employees with special education and training;
- documents that confirm the compliance of material and technical equipment and organizational and technical conditions with accepted standards and norms.
How to open a business?
Business related to the provision of massage services is one of the most profitable due to small investments and quick payback. Material damage in case of failure will be minimal for the entrepreneur. Opening prospects contribute to the emergence of an increasing number of entrepreneurs starting to work and develop this area of business.
Registration
One of the first stages of opening a massage parlor or salon is registering a business entity.
Official registration implies not only mandatory payment of taxes, but also the opportunity to legally draw up all the documents necessary for running a business (permits, additional licenses).
The formalization and registration of such enterprises is quite simple: there is no longer any need to visit a notary and additionally certify documents. It is enough to personally come to the tax administration and control authorities to submit documents.
Search for premises, calculate area
Opening a massage room or salon involves choosing the right premises. To obtain permission to conduct activities from the sanitary and epidemiological station, you cannot choose basement premises (conducting such activities in basements is prohibited).
The area of the room depends on the number of massage therapists: one massage therapist should have 8 or more square meters of area.
At the same time, two massage therapists are allowed to work on 12 square meters at once: this is due to the popularity of the simultaneous massage service. The area of the premises should be calculated based on the number of massage therapists and the area of the administrative part of the salon. For a massage room, the average area, which is enough for five massage therapists, is equal to 80-90 square meters.
Equipment purchase
To organize the full operation of a massage salon or office, you need to purchase the necessary pieces of furniture and appropriate equipment.
Necessary equipment and furniture (based on 5 working massage therapists):
| Furniture and equipment | Quantity |
| 1) Furniture for the reception/waiting room: | |
| sofa | 1 |
| coffee table | 1 |
| closet | 1 |
| reception desk | 1 |
| music Center | 1 |
| TV | 1 |
| coffee machine | 1 |
| telephone set | 1 |
| cash machine | 1 |
| 3) Furniture for massage rooms: | |
| massage table (couch) | 5 |
| bookcase | 5 |
| screen | 5 |
| hair dryer | 5 |
| 4) Plumbing and equipment for bathrooms/shower rooms: | |
| hydromassage bath | 1 |
| shower curtain | 5 |
| sink | 5 |
In the room itself, it is necessary (according to the requirements of the sanitary and epidemiological station) to have appropriate covering on the walls that can be washed (wallpaper or tiles). There must be a bathroom in the room. Complete disinfection of premises should be carried out at least once a week.
Staff
Organizing a high-quality massage parlor involves hiring good specialists with at least an average medical education, massage therapists with specialist certificates that confirm their qualifications and give them the opportunity to work in this field of activity. It is worth paying special attention to high-quality massage therapists with extensive experience who know basic massage techniques (Oriental, European and others).
It is important to supplement standard types of massage with more exotic types, for example, Thai techniques.
This will attract a larger flow of customers, and, accordingly, increase the salon’s profit.
The typical salary for a professional massage therapist working in a massage room or salon is about 30% of the price of a massage. Depending on the qualifications of a massage specialist, his salary can increase up to 50%. Today it is quite difficult to find a professional massage therapist with extensive experience. Therefore, it’s worth starting with graduates of professional massage courses, who are graduated from state medical institutions.
Another way is to conclude an agreement on mutually beneficial terms with the owner of a private massage parlor: in this case, you are guaranteed to receive a qualified and experienced specialist, only the question of price remains open.
When selecting a professional, do not forget that a qualified massage therapist is already the key to the successful development of the salon, because clients can travel long distances to come to him for a massage.
It is best to hire a massage therapist who knows several massage techniques. The number of massage therapists depends on the establishment. You can start with three specialists and subsequently expand the staff to 5 people. It should be assumed that one massage therapist, depending on his work experience, can serve from 4 to 8 people per shift.
In addition, the salon needs two administrators, an accountant who can work part-time. Initially, the last position may be occupied by the director himself. Don't forget about service personnel. You definitely need to hire a cleaner.
Permissions from authorities
Before completing the full package of documentation, you should decide what types of massage and related or additional procedures the massage parlor will provide.
Providing therapeutic massage services requires obtaining the appropriate permit and license from the Ministry of Health. For ordinary types of massage (strengthening, relaxing, toning, cosmetic and others), there is no need to obtain additional permits and licenses. Naturally, working without a license is less expensive (there is no need to spend additional funds on obtaining a permit, searching for qualified specialists, or purchasing appropriate equipment), but, on the other hand, this can result in losing an entire segment potential clients.
If a salon or massage room is opened by one person who will perform all functions (massage therapist, administrator), then registration of an individual entrepreneur is sufficient. Registration of hired employees requires the creation of a legal entity.
Permissions from the sanitary and epidemiological station and fire supervision must be obtained in any case.
To obtain permission from the sanitary and epidemiological station, you need to collect and provide the following package of documents:
- certificate of state registration;
- tax payer certificate;
- certificate of ownership or lease agreement;
- technological map with a list of all equipment;
- medical records of each employee and their total number;
- floor plan indicating the location of the equipment;
- waste removal agreement;
- technical passport for the ventilation system;
- certificate from statistics;
- an agreement with a service that will perform preventive disinfection.
Obtaining permission from the fire inspection service takes place in three stages:
- At the first stage, it is necessary to study and comply with all fire safety requirements.
- At the second stage, an examination of the fire safety condition of the premises is carried out. To conduct such an examination, it is necessary to write an application to the fire safety authorities. Experts schedule a time for the inspection and carry it out. During the inspection, the presence of a company representative is required. Experts check the premises’ compliance with fire safety standards, compliance with appropriate measures to ensure the safety of people and extinguish a fire if it occurs. The results of the examination provide the basis for drawing up a conclusion, which is the basis for issuing a permit.
- After conducting the examination and obtaining a conclusion, it is necessary to provide the local fire authorities with a number of documents:
- conclusion with all materials of the examination performed;
- certificate of ownership or lease agreement;
- application for a permit.
Business plan
Creating a competent business plan is the first, but most important step in opening a massage parlor or salon. The business plan touches on all the main points that you need to pay attention to, outlines the costs that are inevitable when creating a business from scratch, calculates and takes into account fixed and temporary costs and average profit figures, indicates the steps that need to be taken in order new business has not become excessively unprofitable, all risks are calculated.
Watch also the video about the possibility of opening a massage parlor
Organization costs
A massage salon is a relevant and in-demand business that is definitely worth paying attention to. By selecting qualified, experienced staff and creating the most comfortable conditions for clients, you can confidently count on a fairly high income from such a business.
To organize a massage salon with an area of up to 80 square meters, you will need the following investments (amounts are averaged):
- indoor renovation - approx. $8000;
- furniture (for administrative premises, reception and massage rooms) – approx. 2000 dollars;
- massage equipment (including massage couches or tables) – up to 1500 dollars;
- multi-purpose consumables (including aroma oils and other cosmetics) – up to 500 dollars;
- salon sign – about 100 dollars.
These calculations do not include the costs of purchasing or renting premises, which depend on the location of the premises, its square footage, external infrastructure (availability of parking, entrances, transport interchanges, entertainment and cultural centers nearby, etc.), general condition and communications.
Regular expenses
Regular expenses include both expenses for renting premises and/or utility bills, as well as expenses related to paying employees.
Additional expense item – other, includes:
- marketing expenses (advertising, marketing events) – approx. 500 dollars per month;
- costs associated with the purchase of consumables (massage oils, creams, cosmetic instruments and preparations, spa products) – up to 600 dollars per month;
- entertainment expenses, including purchases printed publications(magazines, newspapers, brochures, etc.), payment for transport services - approx. 300 dollars per month;
- unforeseen expenses (minor repairs, replacement of furniture or office equipment, purchase of additional consumables) - approx. 300 dollars per month;
- costs of renting premises at an average price per 1 sq. m., equal to 20 dollars, and the area of the room is 80 sq. m - about $1600;
- expenses associated with paying salaries to hired workers (5 massage therapists, cleaning lady, Spa master, accountant, secretary/administrator) – approx. 5000 dollars.
Profitability
According to statistical data and data received from experts, we can say with confidence that a well-organized massage parlor will fully pay for itself in about six months, and by this time it will provide a stable income 20-30% .
Starting your own business requires relatively little investment. On average, provided that the area of the occupied premises does not exceed 80 square meters. m, the salon employs five high-quality massage therapists (massage therapists’ salaries are 40% of the order amount), a minimum of four massage tables, initial costs will be approximately 10,000-15,000 dollars, including rental costs, repairs, utilities, other expenses (including unforeseen).
According to the results of simple calculations, the monthly profit of such a salon will be from 1,500 to 2,000 dollars.
All carriers require a license to transport passengers. But there are cases when you can bypass the requirements.
Marketing move
Marketing in the massage business is a combination of several factors that influence the popularity rating of a salon and its fame.
The main ones:
- choosing the ideal salon location;
- its sufficient distance from competitors;
- amenities for clients (including parking spaces);
- high level of service;
- individual approach;
- stability and moderation of prices, their competitiveness;
- special programs for different segments of the population;
- separate programs for children, pregnant women, and the elderly.
You can also include a special item for busy people in your marketing program, the so-called “relaxation day.” That is, during the day the client can attend a number of procedures at once, for example, body wrap, relaxing and toning massage, cosmetic procedures(masks and massage of the face and head), hydromassage baths and water treatments using all kinds of extracts.
Considering that the massage parlor’s activities are aimed at average city residents with average incomes, the salon’s pricing policy should also be moderate and stable. You can increase your reputation and gain customer loyalty by providing a range of the most popular, in-demand, prestigious services.
Ways to Stand Out
First of all, a good, attention-grabbing sign and a sonorous name will help you stand out from numerous competitors. In a standard, but no less effective, way of delivering necessary information potential clients are reached by advertising (leaflets distributed at bus stops and in the surrounding area, information on the Internet) and, of course, rumors.
It is worth focusing on the most popular services, namely anti-cellulite programs and relaxation programs.
In addition to them, it would not be superfluous to organize Thai techniques, qigong and yoga classes. These services are preferred by almost 70% of salon clients. It would not be superfluous to organize the reception of calls and record clients by phone.
Effective advertising
