Sushi at home as a business. Business plan: delivery of Japanese food (sushi, rolls). How does this business work

Sushi delivery is a business that has been developing in Russia for decades. The niche is growing quite quickly, the competition in it is extremely high, but one way or another it attracts more and more new entrepreneurs. The main task here is to organize delivery to the client at the address specified by him. finished products, and in particular - Japanese cuisine.

What's the benefit?

Rice and seafood contain few calories, they are tasty, affordable - people like to eat Japanese dishes, they are willing to pay for this pleasure. Opening a sushi bar or restaurant for a beginning entrepreneur is too expensive and unpredictable. But organizing your own sushi delivery is a great option.

The target audience of clients is limited here only taste preferences, but still the majority of customers are young people aged 18 to 30 years. It’s easier for them to call and choose food delivered to their home or office than to visit a cafe or restaurant. There are a lot of entrepreneurs who want to make money by delivering sushi - be prepared for high competition.

There are 2 directions for implementing this business idea - delivery of products from an existing restaurant or your own production of sushi with delivery. These options differ in cost and complexity in implementation.

Where to begin

Having decided to make money by delivering sushi and rolls, do the following:

Register an individual entrepreneur or legal entity.
Register control cash machine.
Create your own website or social network page.
Select staff.
Buy necessary equipment.
Rent a premises (if you are going to distribute your own products).
Rent or buy a car. To reduce costs, you can use personal transport.
Enter into an agreement with the restaurant if you will deliver its products.

How does this business work

The entire customer service process occurs in several stages:

1. You receive a call or message.

Think about how the client will find out about you and how he can place an order: by mobile phone, through the Internet. Memorable numbers colorful photos dishes on booklets, advertising on buses and in social networks to help you.

2. Receiving an order.

An operator is required to receive calls; you can perform this function yourself. You also need a terminal with a CRM system to enter the client’s data and the products he has chosen.

Note: CRM system is software, which optimizes work with the team and clients. The system records all relationships between you and customers. This helps increase sales and improve the company's marketing.

3. Preparing sushi and rolls if you deliver your own products.

We need a cook here. If you only carry out delivery, then the order is redirected to the cafe or restaurant with which the contract is concluded, and the finished product is purchased.

4. Order delivery.

You need a car, a driver, cooler bags and thermal bags, gasoline for the road. In order for the client to make payment, a portable cash register is desirable. Ideally, you need to give customers the opportunity to pay by card, including online prepayment, immediately after the call.

5. The order is given, the money is taken, a check is issued. Make sure that the courier driver always has the necessary change.

Eventually

If you open a sushi delivery business, you need to officially become an entrepreneur. You will also need money for equipment, renting premises and paying for utilities, paying staff, car and telephone maintenance, accessories for delivery, cash register, terminal, etc. You need to develop a website or page on a social network and pay for promotion.

When opening a sushi delivery business, be attentive to the needs of your future customers. They will order products from you again and again if the speed, quality and price do not let you down. You need to be prepared for great competition and struggle for the market that is so in demand today.

Japanese cuisine has become a fixture in the diet of Europeans, including Russia, and sushi and rolls are especially popular. And if just a few years ago people ate them only on big events and holidays, now they are everyday food at the fast food level - sushi is even ordered to work as a business lunch. That is why a sushi business can bring significant income, even despite the great competition in this area. The main thing is to correctly decide on the place of trade and the concept.

The format and concept of building a business will depend on the volume starting capital. Naturally, the larger it is, the better, but also with minimal investment you can create quite profitable business on sushi and rolls.

There are several worth considering possible options more details.

1. Shop in the form of a shopping island

This type of business is not very expensive, but it can bring enormous profits. The shopping island is a small shop-cafe, with an area of only 5-7 meters in the middle of a busy shopping center, which sells prepared Japanese dishes. Pros like this point of sale are that it does not require special advertising, the staff can include only 2-3 people (cashier, administrator and cook). Also, there is no need to arrange places for eating - tables and chairs.

Costs of starting a business:

purchase of a trading module - 200-300 thousand rubles;
renting a place in a shopping center - 20-30 thousand rubles;
purchase of equipment - 70-100 thousand rubles.

Total initial investment is about 350-450 thousand rubles. The only disadvantage of this option is the high rent in many shopping centers, which not every businessman can afford.

2. A store with goods for making sushi, rolls and wok noodles

To open such a business, you need to rent a room measuring at least 10 square meters. These stores usually sell everything you need to make sushi and rolls, namely fish and other seafood, nori sheets, wasabi, sauces, chopsticks and much more. If the store premises are large, then sales can be organized in the form of self-service. The initial investment for opening such a store and purchasing the necessary equipment is at least 500 thousand rubles.

Also, in such a store, related products will be excellent - dishes, souvenirs, exotic seasonings and food products.

3. Opening a catering point from sushi to the food court

This format involves opening small cafe in a shopping and entertainment center with a separate kitchen. The main advantage of such a business is high traffic volume and, accordingly, good profits even taking into account high competition. From the staff it is necessary to hire several cooks, a cashier and an administrator.

The initial costs for renting a place, purchasing equipment and creating a cafe are approximately 700-1200 thousand rubles.

4. Opening a sales store ready meals Japanese cuisine

This option is very similar to a “everything for sushi” store, but if a regular store sells only goods necessary for cooking, then such a store also sells ready-made dishes, namely sushi and rolls (possibly something else). You can organize a cooking kitchen right in the store, or prepare sushi in another place.

5. Opening a mobile sushi bar (sushi on wheels)

To start, you need to purchase a special cafe trailer with the necessary equipment for preparing sushi. The initial investment is quite high - approximately 700-900 thousand rubles, but this type of business has an undoubted advantage - you can always move the store to a more profitable location, this is especially true during the holidays.

An additional line of business is catering services: catering for holidays and events, food shows and the like.

Bonus idea: Home delivery business for sushi

For this option, it is not necessary to create a retail outlet; you can only deal with preparation and delivery. The main costs in this case fall on the creation of a high-quality, user-friendly website and good advertising. Competition in this type of business is very high, and the success of the business will depend primarily on advertising, and secondly on the quality of the product.

You should choose the option that is most convenient for you, but all these types have one thing in common - you need to register a patent individual entrepreneur, and regularly pay taxes in the amount of 6% of revenue or 15% of net profit.

In this material:

So, you are thinking about how to open a sushi delivery business, the business plan presented below will help you figure out this difficult matter. First of all, you should study the needs of people. For example, nowadays Japanese cuisine - sushi and rolls - is becoming increasingly popular. A business delivering these products can generate good income. It is necessary to understand all the subtleties. Arranging the delivery of ready-made meals to your home or office does not require large expenses. In order for your enterprise to function and make a profit, before opening it, you need to draw up a competent business plan. Making and delivering Japanese cuisine is not as simple as it might seem at first glance.

A business project must reflect the following aspects: assessment of the organization’s competitiveness, action plan for its opening, options for providing services, management advertising campaign. Sushi delivery is a new trend in the catering industry. Therefore, when opening such an enterprise in your city, you should know how much the population needs such services. U modern man There is not always time to visit cafes and restaurants, but the desire to try original dishes of foreign cuisine is present. The ideal option in this case is the delivery of ready-made meals. Many cafes refuse to provide such a service due to the need to constantly pay for the courier and car maintenance. Since people do not always use this service, additional costs become impractical.

By organizing sushi delivery, you can either collaborate with a restaurant or prepare the dishes yourself. If you decide to start delivering sushi and rolls of your own production, you will require significant financial expenses. However, such an enterprise can guarantee you a stable income. Special attention You should pay attention to the quality and freshness of the products from which the dishes will be prepared, as well as the speed of delivery. Over time you will be able to reach new level, opening a network of similar establishments within the region. Such an enterprise will naturally bring even greater profits.

Another option is to partner with a restaurant or sushi bar. This option is suitable for those who do not have a large amount of money. To start your own business, you need to sign an agreement with the restaurant, purchase a car and a portable refrigerator. This business can be a step towards opening your own sushi bar.

Where to start opening a business?

How to start a sushi delivery? The business plan must reflect ways to resolve all organizational issues. The best option is to register the organization as an individual entrepreneur. In addition, its opening must be coordinated with the fire inspectorate and sanitary and epidemiological station. You can entrust these moments to a special agency, whose employees will go through all these steps for a fee.

Now you can move on to renting the premises, this will require about 25 thousand rubles. Be sure to sign a long-term lease agreement. When choosing a room for the administrative department and kitchen, take care of a good location. Although customers will not visit your establishment, location matters important role. The office should be located in a place from which you can quickly get to any point in the city. The best option There will be an office opening near main roads and highways.

In order to purchase all the necessary equipment and make repairs to the premises that meet all SES standards, you will need at least 100 thousand rubles. In terms of equipment, you will definitely need a rice cooker, thermoses and a refrigerator. You should not save on purchasing these products; they must have a long service life. The cost of purchasing kitchen utensils and equipment should also be included in the business plan. The most important part of setting up a food delivery business is purchasing a car. It will be more profitable to hire a courier with a personal car.

A portable refrigerator will be required when delivering food over long distances, especially in the summer. Employees will be required: a cook, an administrator, and a driver. On average, opening such a business in a small locality will require about 200 thousand rubles.

How to ensure the normal functioning of the organization?

Sushi delivery is a popular service, but maintaining the functioning of the delivery service requires constant financial investments.

In particular, monthly payments to employees, purchase of fuel and lubricants and vehicle repairs are required. After a certain time, equipment may need to be replaced, since nothing can work forever. Products for preparing Japanese dishes are perishable, so you need to purchase them at least once every 2 days.

And finally, advertising costs. Not a single newly opened enterprise can do without it. It is important to present yourself correctly. An excellent option is to create your own website, as well as send advertising SMS messages. No less effective is placing colorful banners on city streets depicting mouth-watering Japanese cuisine. Information should be presented in a catchy and concise manner.

An important point is the speed of service provision. People don’t like to wait for a long time; if the courier arrives later than the stated time, it is unlikely that the person will use the services of your company again. Appearance staff has great value, the courier must look neat and be able to communicate friendly with customers.

You can also attract customers through various promotions. For example, give a gift for each order, provide free delivery when ordering products for a certain amount. If the delivery service is successfully developed, the costs will pay off in six months. Thus, the risks when opening such a business can be assessed as minimal.

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Shop - shopping island
Sushi shop
Selecting a room
Catering point at the food court
- Recruitment
Store of ready-made sushi and rolls
Mobile sushi bar
Sushi delivered to your home
- Underwater rocks
How much can you earn
- - - Similar business ideas:

Business in the preparation and sale of Japanese cuisine is a fairly common phenomenon in the catering industry. In this case, sushi and rolls play a special role. These products have become so firmly established in the diet of some Russians that they are consumed at any time, anywhere. Sushi and rolls are eaten in cafes and restaurants, ordered home and to the office, and even consumed on the go. Despite serious competition, new players are still trying to build their successful business in this market. Of course, it won’t be as easy to “get started” as it was 7-10 years ago, but with proper organization, the sushi and roll business has the right to life. However, everything depends on the correctly chosen business concept and the organizational skills of the project initiator...

In this article we will not describe step by step instructions on starting a business. We only suggest considering the main options for starting a business selling Japanese cuisine.

As a rule, the format of a business largely depends on the size of the start-up capital, the location of the outlet (main street, residential area) and settlement, in which the case is opened. Of the most common options, it is worth highlighting:

Shop - shopping island

Open on the first or second floor of a large shopping center. This format involves organizing small point catering, offering customers ready-made sushi, rolls and other oriental dishes. In this case, dishes can be prepared either at the point of sale or delivered from a separate kitchen.

A step-by-step plan for starting a business, like preparing and selling Japanese cuisine

To organize a business, you will need to purchase a trading module in the “island” format (from 250,000 rubles), refrigeration equipment and a microwave oven (from 80,000 rubles) and rent a retail space with an area of 6-8 m2 (from 20,000 rubles per month). Investments to start the project will amount to 350,000 rubles. From the working staff, the first things that will be needed are two cooks, a cashier and an administrator.

The advantage of this format: you are located in a place with high traffic and a wealthy clientele, which means you get good turnover. The downside is the high rental rates, the size of which depends on the appetite of the shopping center administration.

Sushi shop

This format involves opening a store selling goods necessary for making sushi and rolls at home. First of all, these stores sell rice, soy sauce, chopsticks, ready-made sushi sets, nori sushi, wasabi, nui and other ingredients for preparing a wide variety of Japanese dishes (mussels, shrimp, sea fish, etc.) Unlike the first option, this format does not involve opening your own kitchen, that is, this is not a catering outlet, but an ordinary specialized grocery store.

Selecting a room

To organize a business, you will need to rent a room with an area of 10 m2. If the premises are larger than 25 m2, then you can open a store in a self-service format and offer visitors a wide range of products. The main costs of starting a business are associated with the purchase of commercial equipment, minor renovations of the premises and the purchase of a product range.

How much money do you need to invest to open a retail outlet for preparing and selling Japanese cuisine?

The total investment amount is at least 600 thousand rubles (depending on the area of the premises). You can open such a store even in a residential area of the city.

Catering point at the food court

On a site in a shopping and entertainment complex. This format involves opening a small cafe in popular food court areas in large shopping and entertainment centers. Such establishments are usually located on the 3rd and 4th floors in specially designated areas. There may be many other food outlets nearby: cafes, restaurants, pancake shops, pie shops and even other outlets selling Japanese cuisine. However, due to the large flow of visitors, all establishments benefit from such places.

How much money do you need to invest to open a business like a food court?

Investments to open such a business start from 700,000 rubles.

What equipment to choose for a retail outlet

The main costs are the purchase of kitchen equipment, display cases, establishment design and a deposit for renting the premises.

Recruitment

Among the personnel, the first things needed are good cooks, several cashiers and an administrator.

Store of ready-made sushi and rolls

This format is very similar to the second option for starting a business, described just above. The only clarification is that in addition to goods for preparing sushi and rolls, they also sell ready-made dishes. This establishment is designed not only for lovers self-cooking rolls, but also for those who don’t have time to cook at home. Such a point can operate as a grocery department (ready-made meals are delivered to the point) or as a catering point, with its own kitchen. Read more about this format in our article: “ We are opening a store of ready-made sushi and rolls».

Mobile sushi bar

Another business format is opening a mobile cafe selling Japanese cuisine. To organize a business, you need to purchase a trade trailer (for example, from the Kupava company) or a mobile shop and convert it to prepare sushi and rolls.

What equipment to choose to open a mobile sushi bar

Basic equipment: rice cooker, sushi machine, roll cutting machine, sushi case, refrigerator. In general, companies selling mobile shops and commercial trailers, as a rule, already have ready-made solutions for this format.

How much money do you need to invest to open a mobile sushi bar?

The estimated cost of a fully equipped food truck for preparing sushi and rolls will be in the region of 700 - 900 thousand rubles.

The undoubted advantage of this option is the mobility of the outlet, that is, the ability to quickly change a less profitable location to a more profitable one. The downside is the relatively high costs of starting a business.

Sushi delivered to your home

This option involves opening a business with the expectation of delivering sushi and rolls according to the client’s order. In this case, the main point of sale may be located in a place that is not very popular (where the rent is obviously lower) and the main emphasis in the business is on expanded advertising (putting menus in mailboxes, online advertising...).

How much money do you need to invest to open a business like “Sushi with home delivery”

The main investments in the business: arrangement of a room for preparing sushi and rolls, creation of a website on the Internet and an extensive advertising campaign. And there is one caveat here - such a business can only develop successfully in cities with at least 100 thousand inhabitants. The main emphasis in this case is on promoting the site from which orders will come (creating a site will cost 50 - 80 thousand rubles). For example, according to Yandex Wordstat, the word “Sushi delivery” is searched for by about 11,000 people per month in St. Petersburg, about 6,000 people in Moscow, and 5,000 people per month in Novosibirsk.

Underwater rocks

This is all - potential clients. However, there is a significant disadvantage here - high competition (however, where there is none now). The profitability of the business in this case will depend not so much on your service, but on how high your site is in the search results. In order for your website to bring customers, you need to promote it in search engines, as well as actively use contextual advertising (Yandex Direct).

Which tax system to choose

In all cases, to open a business, it is enough to register an individual business with the local Federal Tax Service. As a taxation system, the most suitable special regime for trading sushi and rolls is the simplified tax system, 6% of revenue or 15% of profit. That's probably all we wanted to tell you. We wish you successful startups!

How much can you earn

Earnings from sushi and rolls will depend not so much on the choice of business format, but on its promotion. If the establishment’s daily attendance is more than 50 people, and the average check is 300 rubles, then the income can be 450 thousand rubles, and the net profit from 70 thousand rubles. If you deliver sushi, you can earn more.

What documents are needed to open a sushi and roll business?

To register an individual entrepreneur, you need a certain package of documents: a passport and its photocopy, a document confirming payment of the state duty, an application for registration and transition to the simplified tax system.

Which OKVED code to indicate when registering a sushi and roll business

In 2017, OKVED codes were changed, and today they do not correspond to those that were in effect previously. Therefore, you need to be more careful when choosing a code. For business, OKVED code 55.52 is suitable - “Supply of public catering products.” It can be used when registering a business

What documents are needed to open a sushi and roll business?

First of all, documents are prepared for registration with the tax office. You will also need permits from the SES and Gospozhnadzor, an agreement for the removal of production waste, an agreement for the provision of utilities, and an agreement with suppliers. Cooks must have health certificates. This is a must.

Roll preparation technology: 5 secrets of Japanese cuisine

The rolls will be prepared by hired chefs, and you don’t have to delve into all the intricacies, but you need to know the basics anyway. 1.The presentable appearance and taste of a dish most often depends on the quality of the rice. Experts do not recommend purchasing Vietnamese rice. It is better to use varieties such as “Yoshi” or “Nishiki”.

It is recommended to buy grade A sheets of nori, as they are the densest with smooth edges.
It is better to cover the bamboo mat with cling film when making rolls.
Boiled rice should be placed in the microwave for 2-3 seconds. They should be warm, but not hot. This gives the rolls a special taste.
To make the edges even, the product must be pressed, holding it with a mat.

Japanese dishes are very popular these days. There are not many young people in our country who have not at least tried sushi and rolls. It's fashionable, tasty, interesting. And people are happy to give up their usual dishes in favor of exotic Japanese food. Especially if it is possible to order it with delivery. And if there is high demand, supply must be ensured. You just need to find out how to start a sushi delivery business using the advice of practitioners and experts. Start studying this issue right now by reading our article.

The Japanese food delivery industry is still a fairly empty niche in which demand exceeds supply. There are quite a few establishments with a Japanese theme (and therefore cuisine) in every city. But there are still not enough companies offering such food with delivery. So this business has good prospects and every chance of prosperity.

Registering your business

A business such as sushi delivery requires mandatory registration with government agencies. The easiest way is to work as an individual entrepreneur. The legal registration procedure will not take much time. Submit documents, pay 800 rubles. - and in a week you are already officially an individual entrepreneur.

As far as paying taxes is concerned, the most advantageous form is the simplified form (STS). When completing documentation, you must indicate your type of activity. In your case, select “Supply of catering products”. It corresponds to code 55.52.

All legal issues can be entrusted to a competent person using the services of a lawyer. There are also companies on the market that specialize in business registration services. But this is an additional expense item.

What format to work in: 3 ways to organize your business

Business organization is possible according to three scenarios.

Delivering someone else's food

Immediately visit establishments with Japanese cuisine and offer them delivery services. Those who have been working for a long time usually already have such partners or their own couriers. But it’s still worth clarifying. Pay special attention to establishments that have recently opened. It is likely that they have not yet established delivery.

This is the simplest organization option. Everything is extremely simple and comes down to mediation: we find several establishments that prepare Japanese food and enter into contracts with them for the supply of their culinary masterpieces. Then we simply accept applications and arrange delivery.

Homemade food delivery

This form of work is more troublesome. After all, you will need to rent a room, refurbish it to suit your needs, find good cooks, hire staff, etc. But the profit will also be more significant. And there are more prospects for development.

Takeaway

Additional service to existing production. To open a takeaway sushi business plan can be found on the Internet. Use other people's work as an example. Based on them, it will be easier to create your own.

Which room to choose

Since it is not the clients who will come to you, but you who will come to them, the beauty and presentability of the premises are not essential. It is much more important to equip it in accordance with the requirements of Rospotrebnadzor. In general, about 20 thousand rubles will be needed for equipment and repairs of the premises.

A room with a bathroom of 30 square meters will be sufficient. Please note that you will have to constantly take out and load food. The ideal option is 1st floor. It should also have convenient access by transport. Such a room will cost from 25 to 50 thousand rubles. monthly (depending on real estate prices in your region).

What equipment will you need?

To organize a business you will need to purchase the necessary set of equipment

When making a list of what you need to open a sushi delivery business, first add refrigerators to it. Japanese food tends to spoil quickly, and without refrigeration, everything cooked will soon have to be thrown away. You will also have to keep the raw materials cold.

If your business is focused on food delivery, then your company will need transportation. What exactly it will be - a car, a scooter or maybe an ordinary bicycle - depends on the specific situation.

When choosing transport, take into account the volume of delivery: how much food will have to be transported per day. And estimate the distance your courier will have to travel. If a bicycle is enough for a small town, then in a metropolis you need something faster. To save money, you can take a used vehicle. Or hire a courier with your own vehicle.

The most important thing is purchasing equipment.

Table. Necessary equipment

Additionally you will need:

Frying pans.
Pots for cooking rice.
Thermos for storing rice.
Special sharp knives.
Stone for sharpening knives.
Boxes for food delivery.
Disposable tableware.

This will require additional investments of 10-15 thousand rubles.

We are recruiting staff

Let's move on to assembling the team. Key figures in your business:

Order receiving manager.
Courier.
Cook.

To begin with, it is enough to hire 2 people for each position. The salary level depends on the region. This can easily be found out by turning to popular sites for finding jobs and employees. Define average level wages and immediately include approximate costs in your sushi delivery business plan.

Chefs should be selected with special care. The success of the whole business depends on their skill. Look for people who know how to cook Japanese food not only tasty, but also quickly. The higher their productivity, the more they will be able to serve customers. Which means more profit.

Important qualities for managers and couriers are friendliness and politeness. To place orders among applicants, select cultural girls with competent speech and pleasant voices. Politeness, composure, neatness and good knowledge of the city are important for a courier.

Since we are dealing with food, every employee must have a health certificate. Its cost is 2-2.5 thousand rubles. for each employee. The book must be renewed in a timely manner.

Subtleties of business promotion

Fans of Japanese food are primarily young people under 40 years old. It's yours the target audience, around which you need to build your service and promotions. Therefore, promote yourself in places where they often visit.

First of all, on social networks. If you devote the proper time to this, social networks will become a constant source of clients. Be sure to create pages on the most popular networks, fill them with interesting materials and constantly add representatives of your target audience as friends.

At the same time, post ads with photos of ready-made dishes on local forums and free message boards. Before you open a sushi delivery, order advertising in transport, hire students to distribute leaflets and post advertisements around the city. Periodically resort to these promotion methods during the operation of the enterprise.

If you bought a car for delivery, you can place advertising on it (telephone number, company name, the words “sushi delivery”, etc.). Organize promotions for regular customers. Develop special offers for them (discounts, bonuses, holiday gifts) that will encourage these people to continue using your services.

In general, the list and scale of advertising events are determined by the budget you are willing to spend on it. If finances allow, order your own website. This will make it more convenient to post information, and it will also give you credibility in the eyes of your clients.

To gain trust and acquire regular customers, in your work, focus on 3 indicators:

Quality and freshness of food.
Delivery speed.
Courtesy of service.

Let these points be constantly under your control. Carefully select suppliers of raw materials and check the freshness of everything they bring. 1-2 such mistakes will cost you your reputation and scare people away en masse.

How much do you need to invest?

Before we open a sushi delivery business, we will add initial expenses to the business plan. So, we found out that we will need about 100 thousand rubles for equipment. Let's calculate other necessary expenses at the start:

Table. Capital investments

Taking into account the costs of equipment, the initial cost is 400 thousand rubles. You can reduce costs by hiring a courier with your own transport, and accepting orders personally at first. In general, to organize such a business in a small town, 300 thousand rubles will be enough. For major cities you will need from 500 thousand rubles.

In 24 hours, a small enterprise with well-established work and a flow of customers fulfills from 30 to 40 orders. The average cost of one order is 500 rubles. When working in shifts, you can count on revenue in the region of 500,000 rubles.

The profitability of the sushi delivery business is 20%. The initial investment pays off in 1-1.5 years.