How to open a fast food cafe. How to open a catering point: necessary documents and requirements of the SES. How to open a fast food cafe from scratch - what you need for this

Catering, and even more so quick service, is a very profitable business. After all, with the modern rhythm, eating outside the home has long become the norm. Fast food means providing the population with delicious food with prompt service.

With the right approach, a fast food cafe will be a good way to invest. Despite the lengthy process of registering a business, lengthy preparations for opening, high competition, opening a cafe of this type can be called a very profitable business.

Market analysis

Before starting, you need to analyze the market and identify the target audience. The more accurately potential customers are identified, competitors are analyzed and a strategy for the development of the institution is developed, the faster the business will begin to generate income.

You can monitor competitors on your own, simply by visiting their cafe and studying the range of dishes and prices. Compile a comparative table with evaluation parameters (advantages and disadvantages of the cafe, what is missing).

Another option is to conduct a survey of the target audience. This can be done on the street or via the Internet, in various forums and groups.

The target audience of the cafe-bistro is young people aged 17-25, students, office workers, taxi drivers, couriers. If the client likes the food and service, then the next day you can count on a whole group of his friends, colleagues, classmates who came on the recommendation.

Based on the analysis, you need to prepare a list of criteria for choosing a cafe. The main advantages of this type of institution are:

close proximity to work or school;
speed of service;
assortment of dishes;
acceptable cost.

Basic principles of work

The bistro cafe is a small establishment with an extensive selection of dishes at a low price and very fast service. The initial capital for a bistro needs much less than for other cafes. It will also take a little time to prepare the institution for opening, and the first income can be received within 2-3 months after the start.

For the fastest payback, the cafe should work actively from the first day and serve as many visitors as possible. Success in this business depends on a large turnover.

The bistro must meet the following requirements:

Various dishes. It is important to develop correct menu with a variety of food and drinks.
Operational service. Employees must quickly serve the visitor, if necessary, provide assistance in choosing dishes, place an order and receive payment.
Delicious, prepared in compliance with all the rules. "Fast food" is no longer considered an eatery. To maximize profits, customers need to offer only quality food.
Low cost meals. Savings do not occur through the use of low-quality and cheap products. In such cafes there are no waiters and extra staff.

Where to begin?

First you need to resolve the issue with the format of the institution. It could be:

Franchise, that is, the purchase of an already well-known brand with proven technologies for starting a business, rules for making dishes.
Own business idea.

Both options have their merits. When buying a well-known brand, you do not need to spend time and money on developing a unique menu, corporate style and promotion. The brand is recognizable and trusted. Creativity is excluded here, you must strictly follow the rules that are developed by the franchise owners.

Your own business idea is already a creative approach. The owner himself makes the menu, develops a corporate style, but you will also have to promote the establishment on your own. Only time will tell how profitable the new idea will be, and it will only be possible to sum up the result in a year.

It may take a lot of time to start a business from scratch, but in the end you will be able to make much more profit than with a franchise, because you do not have to share with anyone.

Legalization of business

Different cafe formats will require different forms registration. For a small establishment, you need to prepare documents, submit them to the local branch of the tax authority, and in a few days receive the status of an individual entrepreneur. Next, you need to register cash machine and you can get to work.

It is worth considering the following points:

IP is not allowed to sell strong alcohol, only beer, cider, poiret, mead. The license for stronger spirits is issued only to legal entities.
Registration is easier and cheaper. An individual entrepreneur can use the patent taxation system, provided that the cafe premises are no more than 50 sq. m and employs no more than 15 people. Such a system exempts from filing tax return which makes it easier to do business.

To get started, an entrepreneur must have:

lease agreement for the premises where the cafe will be located;
approval of the cafe project in state institutions.

Business Features

Every business has its pros and cons, which should always be followed. This will allow you to understand whether this activity option is suitable or if you need to focus on something else.

Among the advantages of a bistro cafe are:

high profitability;
quick payback;
constant demand among residents.

There are also disadvantages:

high competition;
serious initial investment;
human factor;
high costs for rent and purchase of equipment.

room

In the room where the cafe will be located, there should be a kitchen and a hall. Depending on the task, it can be either a small pavilion with an area of 30 sq.m. or a room of about 150 sq.m. A room of about 40 sq.m., located in a shopping center, is suitable.

The premises must meet certain conditions:

the cafe should have several zones (warehouse, kitchen, hall, utility room);
the entrance to the cooking area is separate from the main one;
There are emergency exits in case of fire.

The interior should be simple with the expectation of a mass visitor, but comfortable and cozy. The color scheme should increase appetite.

The furniture is selected simple, but beautiful and modern. Do not buy cheap plastic furniture. There are attractive posters and menu signs on the walls.

Cafe assortment

Delicious and inexpensive food is offered to customers. Among the main dishes - light salads, hot sandwiches, pastries, drinks. The institution is designed for a wide audience, the main visitors are the middle class.

The menu can include Russian and European cuisine, as well as several popular oriental dishes (noodles, sushi):

Kitchen equipment

For a fast food outlet, high-quality professional equipment is essential. The kitchen should have all the necessary appliances and devices for operational work. The equipment is selected depending on the dishes offered in the cafe. It is advisable to purchase the following devices:

electric stove - 55 thousand rubles;
refrigerator - 40 thousand rubles;
deep fryer - 5 thousand rubles;
refrigerated showcase - 5 thousand rubles;
dishwasher - 7 thousand rubles;
a device for cutting vegetables - 3 thousand rubles;
potato peeler - 2.5 thousand rubles;
washing - 3 thousand rubles;
scales - 2.5 thousand rubles;
water filter - 1.5 thousand rubles;
electric kettle - 1.5 thousand rubles;
microwave oven - 3.5 thousand rubles;

TOTAL 130 thousand rubles

Thus, the purchase of equipment for a medium-sized cafe will require 130,000 rubles. The estimate should also include the cost of dishes, trays, food packaging that customers will take with them, furniture and textiles. It will still take about 100,000 rubles.

Depending on the menu, the kitchen can be equipped with a crepe maker, waffle maker, juicer. You will also need detergents, disposable gloves. To prepare drinks, it will not be superfluous to buy a coffee machine, a juice cooler, a thermo pot. A cash register must be installed in the trading floor. Investments in the purchase of equipment for cafes will average 230 thousand rubles.

Employees

For small cafe many employees are not required. 5 people will be enough:

manager;
auxiliary worker;
cook;
seller-cashier;
cleaning woman.

To account for expenses, salary indicators will be required. Let's take the average salaries for the regions.

The staff will be 9 employees with a shift schedule. Salary expenses will amount to 80 thousand per month. Additional costs will be the cost of legalizing the business, rent, menu development, purchase of products, payment for designer services. On average, the cost of this will amount to 250,000 rubles.

The total total amount of initial capital for opening a bistro cafe is 500,000 rubles. and 89,000 rubles. to pay employees for the first month. These investments should pay off in 2-3 months.

Video. How to open a fast food cafe

Summing up

The main tasks facing the future owner of the cafe are to organize the preparation of delicious, varied, inexpensive food and quick service for visitors. Pupils, office workers, students become clients of this type of catering. It is advisable to locate a cafe in a shopping center with good traffic, student campuses.

To advertise the institution, you can use the budget method - distribute leaflets next to the cafe. The most important thing is attraction a large number visitors, fast and high-quality service, high-quality tasty dishes. If you manage to leave a good impression about yourself, then customers will come more than once.

Video. Street fast food as a business idea

Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

A fast food cafe is a fairly profitable business that does not require large expenses and is now becoming more and more popular.

To find out where to start and where to move on, you need to draw up a business plan for a fast food cafe, on which the success of your business largely depends. The preparation of a business plan must be approached fully armed. You can make it yourself, or turn to specialists.

Choice of strategy and concept

On the preparatory stage you need to decide which strategy to prefer:

– own idea;
- offer - the purchase of rights to develop a cafe from an already established and promoted network.

The second option is, of course, the most convenient, since you get the right to the name and the original menu, tips from successful businessmen.

The trademark is already known, it is trusted, it will allow you to earn immediately. But this option is much more expensive.

You can develop your own unique and original idea. Here you save on the purchase of rights, but invest in advertising yourself.

The concept of a fast food cafe is the desire of the client to eat quickly and inexpensively.

To do this, the cafe must be equipped with several cash desks and distribution lines. The room can accommodate both seats and racks.

The choice of premises and its interior

The premises can be rented, bought or built.
A fast food cafe should be located where it is large cluster pedestrians, office centers: near metro stations, clinics, train stations, in the city center, near universities.

It is better if the room is located on the first floor with a separate entrance. The hall on average can occupy an area of 20-25 sq.m.
It is worth paying attention to the ventilation system of the room: this is of great importance for a cafe.

When designing a cafe room, first of all, you need to create an atmosphere of comfort. Colors, decorations should evoke associations with food and increase appetite. Try to make the design of the establishment and its name correlate with each other. The interior of the cafe should reflect its concept.

Competitor analysis

In parallel with the choice of premises and the development of its design, you need to conduct a thorough analysis of establishments similar to yours that are located nearby.

Based on the analysis of your competitors, you can draw many conclusions for yourself (the choice of pricing policy, interior design, assortment, work on the mistakes of competitors, etc.)

Equipment

Required minimum equipment:

- refrigerated display cases;
- plates;
- distribution rack;
- oven;
- fridge;
- washing;
– production tables;
- tableware;
- tables and chairs for visitors.

When choosing production equipment, it is better to stop at an imported manufacturer.

Cafe work

Decide on the optimal mode of operation for your cafe.

Fold up approximate menu. The basis of the menu of a fast food cafe is hot sandwiches, salads, main courses, pastries and drinks. It is also important to prepare paper bags and plastic utensils in advance for those customers who wish to take food with them.

The advantage should be given to classical cuisine (European or Russian).

Staff

Fast food cafes are usually self-service. Average number of staff you will need:

– 2-4 cooks;
– 2-3 cashiers;
– 2 employees of the hall who will clean the tables.

In addition to the fact that each employee is required to have a health book, they need to be extremely polite, be able to behave in non-standard, conflict situations, know the cafe menu perfectly and, of course, be professionals in their field.

Advertising

You can resort to one-time advertising before / during the opening of the cafe, as well as further advertising. You can place a billboard near your cafe, hand out flyers, carry out promotions in the form of discounts, free shipping, price reductions for some event.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchise basis. We invite you to get to know

Interview with the owner of the cafe "Perchik" in Pyatigorsk Tishchenko Olesya Alexandrovna

It's good that in recent times untidy, smoky eateries with food of dubious quality have been replaced by bright, clean cafes with an interesting menu and a fresh assortment. Such a wonderful institution with the spicy name "Perchik" opened in the center of the city of Pyatigorsk. It is located at the intersection of Malygina and Universitetskaya streets.

The "appetizing" sign attracts hungry residents and guests of the resort. This wonderful gift to the capital of the North Caucasus Federal District was made by novice businessmen, young, energetic, talented and very nice spouses Tishchenko.

Your cafe has just opened. Congratulations on getting started and best wishes successful business! Why did you decide to open such a place? What was the reason?

We have wanted to start our own business for a long time. When the opportunity arose, the question of choosing a field of activity did not even arise. My husband and I are food service engineers by profession, we graduated from the Pyatigorsk Technological University. We love our work, that's why we decided to do something we know and, as we think, the right thing. They opened their own fast food cafe.

Have you studied restaurant business?

Not enough experience to open your own fast food outlet? Choose a fast food franchise for yourself - take advantage of the ready-made equipment experience and successful sales.

We do not have a direct profile business training. But the husband is a high-class cook who works in the best restaurants of the KMV. Communicating with professional restaurateurs, he learned a lot. This experience has been very useful to us in our work.

And he also has a diploma from the Pyatigorsk Trade College. This education gave good economic preparation.

At first glance, it may seem to someone that opening a fast food cafe is very simple. But if there is no appropriate education, certain work skills, then it is better not to be so frivolous. is a difficult area. You must love your job, be a real “pro” and constantly improve your skills.

Are you a Sole Proprietor or LLC? Was it difficult to take the first step towards starting a business?

Is this your own space or rented?

We are tenants, but of course we would like to have our own "business housing". We will strive for this.

Cafe "Perchik"

How did you choose the premises, what did you pay attention to?

This room was found by accident, or rather, it found us by itself. We “bumped” with him on the way, when we were going on completely different business. I liked the location: a crossroads of busy city streets, a business corner of the center of Pyatigorsk. There are 5 banks, the Prosecutor's Office, the Court building, many law offices, shops, salons, offices in this area. Near BTI, two large educational institutions, clinic "Panacea", enterprise "Stavropolenergo". There is a potential clientele. Lots of greenery in the area big trees, extensive lawns. The area is well maintained and attractive.

When we met with the tenants and looked at the premises from the inside, it became finally clear that it suits us. The layout meets the requirements. There is a room for the kitchen. There is enough space in two small halls to accommodate several tables without crowding, a ventilation system is provided. We liked everything, and we got down to business.

Note from Moneymaker Factory: one of the key points of business success in the catering segment is right choice Placement Based on the above, the owners of the cafe "Perchik" made the right choice to place their point.

Who was involved in the renovation, design of the premises?

Repairs were carried out by workers invited for this, masters of their craft. She became a designer herself. All free time my husband and I spent here to control the process of work and actively helped ourselves.

Cafe interior design

Explain your approach to compiling the restaurant's menu. Is it necessary to have pepper in all dishes?

Our approach to the menu is this: not like everyone else. I would like to be original, to have my own style, which will appeal to customers and they will become our regular visitors.

The menu contains enough dishes so that a person can have a full lunch, dinner or just a snack, drink coffee and dessert.

The presence of pepper is determined solely by the desire of the client. The spiciness of the food is adjustable. The main thing is that the food is fresh, of high quality, tasty, affordable. Then the guests will be happy.

What equipment is required to open such a cafe?

A lot of equipment is required. This is a refrigerator, freezer, showcase, coffee machine, grill. A very useful thing called "chilled distribution". A ventilation system is required.

Any cafe will need a showcase, furniture (tables and chairs). We ordered special chalk boards. We write the menu on them with colored crayons. If it is changed or supplemented, it is easy to correct what was written. And they look original, sort of peculiar objects suspended from the ceiling. They brighten up the interior.

We also solved the issue with dishes in our own way. We do not have traditional plates, glasses, spoons, forks. We use disposable tableware. It is hygienic and economical. We didn't spend money on buying dishwasher, we do not pay for the electricity that it could consume. We do not pay for the consumption of water that would be required for washing dishes.

Our dishes are easy to take with you. Even if the visitor needs to leave urgently, he can take away the half-eaten lunch, it is convenient and very modern.

A zone has been installed in the cafe from the first days WiFi.

Having added up all the costs, can you name the approximate amount spent on the opening of Perchik?

We didn't write a traditional business plan. Along the way, we bought everything we needed. If you add up all the bills and expenses, you get the amount 1 million 900 thousand rubles.

Tables and chairs in the interior

Suppose that you will soon have a financial opportunity, are you ready to open another one of the same cafe?

Of course. The opening process is troublesome, but interesting. If we see that people like our cafe, if we interest the consumer, then the meaning of work will appear. Everything will depend on the result, the pace of business development. If the beginning of the path is successful, then we will definitely go forward. Our sociable and tasty "Pepper" will feed everyone. And tasty, fast, original and inexpensive.

This is a traditional sign (outdoor advertising), business cards. Booklets are being printed now. We did not advertise in the media, in print publications either. Hoping for the good old "word of mouth". This proven tool has never let anyone down.

I plan to create my own website, work on it is already underway.

Is there strong competition in your business segment?

Strong, that sounds weak. She is very strong, just huge. In Pyatigorsk, there are countless establishments under the general names "Gyro", "Shaurma", "Shashlychnaya", "Khinkalnaya", "Ossetian pies", etc. Incredible number of "Sushi bars". Even "Japanese Cuisine in the Barbecue Yard" appeared. Those people who were lucky enough to stay healthy, having become acquainted with such "kitchens", are distrustful of food outlets of this kind.

I do not want to generalize and criticize absolutely all colleagues working in the field of "fast food". There are good and conscientious workers among them. And yet, most of them are amateurs seeking to grab momentary benefits. They hit the jackpot, and there - whoever survives, is lucky. Black humor is obtained. But this is reality. The number of such greedy people especially increases during the holiday season, when there is an influx of vacationers.

Many resort guests who want to taste Caucasian dishes get an exacerbation of the diseases that they came to treat at the resort. So, ladies and gentlemen, take care of your health. Strong competition in catering will not protect you from the danger of eating junk food.

I believe that for a successful competitive position in our business, the price-quality balance must be maintained. If you find its perfect combination, then the competition is not terrible. People cannot live without food. Even love comes and goes, but you want to eat ... always and for everyone.

Do you sell alcohol?

There is no alcohol and cigarettes in Perchik. This is our principled position, we support healthy lifestyle life. We want people to eat quality and tasty food without alcohol and tobacco smoke.

Tell me, has the business changed you? Have any new qualities, traits of character appeared?

While it is difficult to talk about it, we are new in business. There must have been a sense of responsibility. Rather, it took on a new meaning. Now we are to a certain extent responsible for people's health. For a husband, this is not a new feeling; he has been feeding people for a long time. And now I have a better understanding of the measure of the importance of the quality of the results of my work.

In addition, you need to pay salaries to employees. This is also a new concern, before we were responsible only for our own material well-being, now we must take care of our employees.

I master new schemes of communication with people, certain patterns of relationships appear according to the principle: “me and a cafe visitor”, “me and a housing and communal services worker”, “me and an employee of the Pension Fund”, “me and an employee”, etc. There is still much to be learned. I understand that becoming a competent and consistently successful businessman is not easy.

And I also noticed that a joint business unites the family. We began to understand each other better, new interests, joint work and concerns appeared. We spend more time together, it's very cool. Recommend to all newlyweds!

What permits did you have to get to start a business? What authorities control you?

To start a business, I had to obtain permission from the Trade Department of the Administration of Pyatigorsk,. They are also the governing bodies. Plus the IRS. Hopefully we won't have any problems with them.

I had to establish relations with the water utility, heat service, gas workers, power grids, special vehicles for the removal of solid waste (garbage), signalmen. And also with neighbors in the yard.

We wish your sweet and kind institution prosperity, successful prospects in the future!

Thank you! We invite all residents of the city and its guests to visit our cafe. Relax, eat tasty and safe food, gain strength. Positive mood will provide a bright and cheerful "Pepper". It will add to your pleasant sensations, and you will feel the taste of life sharper!

How to open a cafe from scratch?

Cafe is a very promising business option. A pizzeria, a coffee shop, a fast food outlet at the mall, or a special place for children - any of these options can provide a stable income. It is important to accurately calculate the prospects of the case, to choose suitable premises, the right concept and the best prices.

The business is highly competitive, but there are always niches in the restaurant market that a newcomer should occupy. How to open a cafe from scratch? Step-by-step instructions are contained in our new publication!

The main difference between a cafe and a restaurant is a more democratic format. The prices here are more affordable, which attracts visitors from different levels income.

How to open a restaurant in Moscow and other cities of Russia from scratch and draw up a competent business plan? The answer is contained

For an entrepreneur, the cafe format is attractive due to the absence of strict regulations. This type of establishment may not have a cloakroom required for a restaurant. Service by waiters or distribution of dishes at the counter is possible. A cafe can have an extensive kitchen and cook all meals on the spot or reheat convenience foods.

Future restaurateurs can choose any cafe concept. Establishments with mono-dishes reflected in the name are very popular: patisserie cafes, ice cream parlors, coffee shops, sandwich shops, and dumpling shops. Establishments with national cuisine are no less in demand: Russian, Italian, Japanese, Mexican, French, American.

Specialized places include art cafes, establishments aimed at children, students, and youth. This category also includes those who rely on communication.

How to open a cafe: where to start, step by step instructions

When deciding to open a cafe, it is important to consider a whole list of questions:

The work begins with defining the concept of the future institution. The future owner needs to determine whether the cafe will prepare food on its own or rely on semi-finished products. A combination option is also possible. For example, snacks, soups and hot dishes are prepared in cafes, and desserts are ordered on the side.
Find the right space. It depends on the concept, price level and other factors. For example, a trendy cafe with a fairly high price tag is best opened in the city center, a children's cafe is more conveniently located near a park, inexpensive fast food can be opened at the food court of a large shopping center.

Usually the premises are taken on a long-term lease. Well, if there is a possibility of subsequent redemption.

Register a legal entity. Usually catering establishments, this applies even to large chains. This form of registration allows you to significantly save on taxes.
Take care of permits. It is easier to get it for a room in which a catering establishment has already been located. A separate important topic is the license for alcohol. If you plan to limit yourself to selling beer, you don't need a license. It can be obtained after the opening of the cafe. Separate documents are also needed to open a summer playground.
The next step is the purchase of equipment. You will need cutting tables, electric stoves and sinks, combi steamers and refrigerated chests. The hall must be equipped with showcases, both horizontal and vertical. The better the display of dishes, the higher the sales.

Hire staff. The cafe needs waiters, cashiers, baristas, dishwashers, cooks, confectioners, cleaners. Some positions may overlap. Mandatory hall manager, who monitors the work of the cafe, resolves conflict situations.
Develop a menu and set prices. Do not abuse discounts that reduce profits. A variety of culinary festivals, dishes of the month, special Lenten, children's, summer or holiday menus will help to make the menu more diverse.
Get into advertising. You can promote your cafe in the press, through blogs and social networks. This is the most available opportunity talk about your establishment. Communicating with potential and real guests, you can better know their preferences to make adjustments to the cafe.

How to open a coffee shop from scratch and what documents are required for this - read

How to open a fast food cafe from scratch: mistakes of novice entrepreneurs

Many novice restaurateurs make mistakes that bring significant losses to the enterprise and interfere with the normal development of the company. These include:

blurry concept;
too cramped room, which does not make it possible to accommodate the required number of guests;
extensive menu. The shorter the list of dishes, the easier it is to control their quality;
unsuccessful location of the cafe;
insufficient control over staff.

Cafe business plan: an example with calculations

A business plan is a visual diagram of expenses and income. The more detailed this document is, the easier it is to determine the profitability of the business. The plan is necessary for entrepreneurs who are going to receive loans, subsidies, attract investors and partners.

But even if you plan to run a business on your own and invest exclusively own funds without a business plan is indispensable.

For example, consider the plan of a small city cafe. The enterprise is located on the first floor of the building, the total area of the premises is 250 sq. m. It is assumed that half of the premises will be used for shopping room, the second will be occupied by the kitchen and utility rooms.

The basis of the menu is Russian cuisine. Take-away trade is expected, part of the desserts is purchased in a large confectionery, pastries are prepared on the spot from semi-finished products. Business lunches are not provided, there is a 20% discount at lunchtime.

You can learn how to draw up a business plan for a confectionery and download a sample of it, you can

What equipment will be required?

bar counter;
professional coffee machine;
2 refrigerated showcases for the hall;
Refrigerated chest;
combi steamer;
2 electric stoves;
2 freezers;
cutting tables;
pancake;
grill;
juice cooler;
tables and chairs made of chipboard;
hangers-racks for the hall;
furniture for a children's corner;
wooden screens for zoning the hall.

Total equipment costs: 3,000,000 rubles. Part of used equipment.

Required personnel

Expected to work in 2 shifts. Service requires:

cooks (1 per shift);
barista waiters (2 per shift);
hall manager;
dishwasher (1 per shift);
cleaning woman.

When opening a cafe, it is worth considering the possibility of business development. The first successful venture can be the start of a network. Subsequently, you can develop a franchise and sell it to another entrepreneur, increasing your own income.

How to open a cafe from scratch - where to start, step-by-step instruction and other recommendations are contained in the following video:

The restaurant business is becoming more and more popular in Russia. Now you can open a cafe or bar of exactly the kind that you have always dreamed of. It can be a mini cafe or a fast food restaurant. Perhaps you want to open a pastry shop or make the first children's cafe in the area.

There are a lot of options, but what are the first steps you need to take to open a cafe? Where to start a business plan and what to look for when it is the first project?

Choosing a place for a successful institution

The first key moment in creating an institution where you can have a bite to eat is the choice of premises. The success or failure of the project will depend on it. You can make a chic renovation, create a unique atmosphere and hire a brilliant chef. But if the wrong area is chosen, then there will be no visitors: the cafe and the ticket office will be empty day after day. Unfortunately, there are many such examples among those who think

The business plan starts with finding the area. When choosing a foothold, pay attention to the condition of the main communication systems. Pay attention to the availability of sewerage, water supply and heating. A good option would be to buy out the old dining room, where there is already a kitchen. It is harder and more expensive to build a new cafe from unsuitable for cooking, but cheaper premises: hangars and warehouses.

Most eateries and bars open in residential areas.
If there was already a dining room, pub or restaurant at this place, then everything is in order, you can open a cafe in a residential building. But if you decide to open a cafe for the first time, where to start the process to avoid a lot of pitfalls? If the sounds of music and the aromas of the kitchen become uninvited guests of the residents' apartments, then problems can begin very quickly. Therefore, it is worth taking care of good zoning of the room, sound insulation and exhaust hood in advance. If the residents find the neighborhood inconvenient, the cafe can simply be closed.

Rent or buy?

Rent is not the best the best option. Especially when it comes to a large cafe. The rent tends to grow, and not because of the good economic situation in the country. If you suddenly decide to move, then the repair and clientele will remain with the owner. Most of the venerable, established restaurateurs opened their business by buying out the property. After that, the institution can be advertised on a large scale, realizing that the cost of PR is an investment in the future. In addition, if the project does not take place for some reason, you can always rent out your space, but it is more difficult to sublease.

Before opening, it is worth contacting specialists in order to find out whether it is profitable to open a cafe, take into account all legal regulations and guest requirements. Based on these recommendations, a project plan is drawn up. After the cafe business plan is received, an example of it must be submitted to Rospotrebnadzor. After coordinating the project with government agencies, you can start repairing and redevelopment.

A meal with good taste

It is very important to choose a single concept and style of a restaurant or cafe. What audience do you want to work for? Who do you want to see among the guests? The answers to these questions will help you understand the values of your potential visitors and develop a suitable image. Do not forget to take into account your ideas, because now your personal dream is being realized.

It does not matter what level of restaurant you are planning to open - it is important to find your "zest" around which the concept will be built. Think about what is the criterion that will distinguish your shop from all the others? This question will help you successfully open a cafe.

How to implement a business plan?

The first step is to conduct segmentation and risk assessment. Enthusiasts often skip these stages, underestimating the weaknesses of the enterprise and strengths competitors. In addition, at this stage it is worth calculating the cash costs, finding out

A working cafe business plan is an example of good preparation. It is impossible to make it without an accurate portrait of a potential client, his social income, tastes, lifestyle.

Right now, the question is being decided where the cafe will receive the main profit from: due to a large turnover or a high markup? If, say, your typical guest is a young student who enjoys spending time with friends, consuming chips and light beer, then expensive gourmet meals are unlikely to be appreciated by him. He will not understand the fabulous prices for a cream of 30 ingredients and a goose liver prepared according to a special recipe. This business planning option is likely to end in failure, despite the fact that you will be able to open a cafe.

Getting Started: Documentation and Registration

This will require a package of documents.

Firstly, only an entrepreneur can do business in our country. You must first open an LLC or IP.

Second, build the following documentation package:

permission to place an institution issued by Rospotrebnadzor;
permission obtained from the fire safety authorities;
confirmation of the compliance of the premises with sanitary standards (lease agreement, staff medical books, state registration certificate, permit for raw materials and commercial products);
sales licenses retail, alcohol and tobacco;
patent for trading activity in the given territory (issued by local governments);
start notification.

Federal Law No. 294-FZ of December 26, 2008 “On the Protection of the Rights legal entities and individual entrepreneurs in the implementation state control(supervision) and municipal control” regulates this activity.

Legal entity (entrepreneur) provides necessary documentation to Rospotrebnadzor at the actual location. The completed notification is supplemented with a copy-extract from the Unified State Register of Legal Entities (Entrepreneurs), as well as a copy of the certificate of registration with the tax authorities. These documents are enough to open a cafe.

Getting Started

The work of even the smallest catering is unthinkable without equipment. In order to brew a cup of coffee or make ice cream, you need a technical base. It is necessary to think over all the details at the design stage of the room.

All equipment should be as functional and practical as possible, durable, meet the requirements for bars, restaurants and cafes. Otherwise, the technique simply will not pay off.

Modern appliances allow you to quickly prepare high-quality dishes. But high productivity is not only the result of a powerful technical base of the institution, but also the ability of the staff to work on it. It is very important to hold a master class for employees after buying a new car.

The right equipment will increase the profitability of the business, while the wrong machines will lead to losses.

Furnishings and furnishings

It's another one important question, which is worth devoting your attention to before opening a cafe. Where to start building a situation? A profitable solution would be to order a set of furniture designed in a single design. However, this is an exclusive option - it is always more expensive. You can buy ready-made furniture. If a cafe is the first such enterprise, then cheap furniture will serve as a model to better see the needs of the institution by its example. It will be easier to order the right furniture next time.

Human factor: we select talented staff

The number of employees will depend on the sales volume of the establishment. All roads in the "edal" are reduced to the cook. He is like a captain on a ship. The chef should not only cook delicious dishes, but also decorate them beautifully. It is very good if you know your future chef in advance, even at the stage when you are developing a business plan for a cafe.

An example, when a case is opened under a well-known master, will definitely not go unnoticed in the city.

The ideal composition of the kitchen is the chef, the required number of cooks and dishwashers. There should be two such trains - for a shift work schedule. The right hand of the owner - the chef - must cook quickly, while not compromising the quality of the dishes, since in such places there are quite often influxes of visitors.

If the chef is the soul of the establishment, then the next group of workers is his face. Bartenders, waiters, administrators personally address the client. The impression that the hall manager makes when meeting guests can be a turning point in a future relationship.

If you have no experience in hiring workers, then try the following advice. Remember your favorite place and try to talk to its owner about the choice of staff. Find out from him the details of how to open a cafe. The business plan of his idea is already living within the walls of the institution, and perhaps his advice will save you from financial and emotional disasters. The successful experience of a colleague is always priceless for someone who knows how to learn.

Any owner will tell you that you should not choose employees based on just good looks. Sometimes administrators, like waiters, have to find themselves in very delicate situations where they need to defend the honor of the institution and not lose the client. Here, of course, you need quick wits, resourcefulness. Such a person can make mistakes, but should not let the owner down. The ability to resolve conflicts peacefully is a precious talent, so pay your employees for it when calculating salaries.

A good waiter is also an excellent seller who will be able to offer exactly what the client wants or does not yet know what he wants.

In order for the cafe to be inexpensive, you can invite an already established team there, or at least the backbone of a team that has worked together for quite some time. This will help make the work process quick and harmonious. This is the one important nuance, which unfavorably distinguishes new establishments from venerable networks.

"Delicious" day

So, when the basic procedures are completed, and you can invite guests, the stage of purchasing food comes. Of course, if you have not invested in advertising and do not expect an influx of visitors on the first day, then you can gradually improve the menu, finalizing the kitchen. And yet you have traveled this path for the sake of success, and the success of the institution is its full house. Food is a perishable commodity, but it is better to stock up on it in excess than to be left with a full hall and empty refrigerators, explaining that you have just been able to open a cafe.

Where to start shopping? This question is worked out quite well in chain coffee shops. They have well-established deliveries with the best suppliers for the network, and when a new point is opened, the franchise owner will already have an approximate estimate, phones for coordinating purchases. You can use this experience on your own, especially if you are going to discover where there is where to gain experience.

"Eatable" budget

good advantage major cities, like Moscow, is the opportunity to borrow or take part of the equipment for free use.

Suppliers can provide free of charge. In addition, venerable firms with deep pockets offer free souvenir accessories to attract customers. Bar mugs, ashtrays and even furniture with logos. All this will be an invaluable contribution to those who are eager to open a cafe inexpensively. Part of the equipment, such as a microwave or a kettle, it is quite possible to bring from home.

If you open a cafe in an average Russian city, then there will be other advantages. There is no need to invest in interior design and diversify the menu every week. You don’t need fabulous advertising and a glamorous image of the institution. This may even scare off visitors who understand the word "comfort" differently than "metropolitan things".

The first major expenses will be advertising, wages and food costs. The first months are usually unprofitable, but do not despair if you have already managed to open a cafe. Where to start in this situation is to gut the "financial cushion". This is the amount that is initially budgeted for a similar period. After the company becomes on a flat course, the costs will relate mainly to the repair and renewal of equipment.

In a hurry: how to open a fast food cafe?

If you decide on the type of cafe, then it is worth noting that the demand for fast food is very high.

The fact is that this type of food is suitable for poorer groups of the population due to the low cost of lunch and office workers who snack on the go. This creates a certain blur in the client's portrait, but brings other criteria of the project to the fore.

A fast cafe should be located in a place with high traffic of people. You need to stand out from the competition. To do this, it is enough to open a mini-cafe at least around the corner from the shopping center where the rival is located: the main thing is that the flows of people do not intersect.

From a legal point of view, it takes as much work to open a fancy restaurant as to open a fast food restaurant. But investments in the second will be ten times less. The owner of such a business mostly invests in primitive kitchen equipment and rental space.

The smallest gourmets

Toddlers are also connoisseurs of gourmet cooking. But they value rather something else. How to open a children's cafe in your city and not miscalculate? It should be noted that this is still an unfilled niche in Russia, while in the West there is a children's cafe in every crowded place, and children's menu- in every self-respecting restaurant.

Here, of course, Special attention you need to pay attention to the design of the room so that the kids feel comfortable. It is better to invite a designer and consult with animators, because they will arrange holidays and events here. Perhaps you should choose one stylistic line, a fairy tale, an era. The entourage should evoke a feeling of comfort and recognition in children, and fabulousness in their parents.

A good place for a children's restaurant would be where there is a nearby Kindergarten, a clinic for babies or a playground. It is quite enough to make a hall for 60 seats and fill the menu with bizarrely shaped pasta, soups and delicious cereals- With such a base, you can already open a cafe.

confectionery business

This is the most fertile ground for investment. To open a diner with one oven, 100 thousand dollars is enough. Therefore, opening a cafe-confectionery is quite simple.

This establishment will delight guests with fresh pastries and a hot drink. By the way, why they come to the confectionery - it's delicious bakery products, and they are good only fresh. Therefore, this type of cafe does not need a cook, but a baker.

The profitability of the business reaches 30% with an investment of 400 thousand dollars.

Confectioneries are very different. These can be art trams at metro stations where you can buy muffins and tea bags. But it can also be a confectionery house with a century of history, where real works of art are made. And people are willing to pay for tasty and beautiful carbohydrates.