What do you need to open a manicure salon? Business idea: how to open a nail salon. Definition of market segment

The beautiful half of humanity wants to look beautiful at any time of the year, regardless of the circumstances. A very profitable area in this market segment is the provision of manicure services. It is very important for both a novice entrepreneur and an experienced businessman to draw up a clear and competent business plan for a nail salon with calculations and conduct an analysis of the market and competition in order to have an objective idea of the future enterprise that will generate a stable income.

Market analysis

The number of salons providing manicure services is quite high. Many of them have already managed to gain a positive reputation among clients and take the lion's share of profits. Here it is important to study in detail all the pros and cons of the most advanced salons. And try to make sure that your enterprise has distinctive feature and was able to somehow stand out from the rest.

Analyze the location of the salons. An important point is the price category of the services provided. There is no point in having a business class manicure salon in a residential area, because... purchasing power will be low. Accordingly, in an area with elite new buildings, economy services will not be held in high esteem. Perhaps you should pay attention to shopping centers, which are a concentration of large masses of people, mostly women.

As numerous sociological surveys show, there is a great demand for these services among the unemployed female half of the population (this includes housewives and young mothers on maternity leave, but who prefer to look good). But going to the other end of the city to paint and process your nails with a small child is quite problematic, but going to the nearest salon, located in a local shopping center, is quite convenient.

If you are targeting the other half of the female population, then it makes sense to think about a location near business centers and offices.

And you can attract both. Main - conduct full analysis market andchoose the right place.

Project goals and objectives

Project goals:

creating a client base,
obtaining net profit in the desired amount (depending on the desires of a particular entrepreneur).

Project objectives:

organization of jobs for a certain number of specialists,
increasing profits due to the introduction of additional services,
attracting new customers through innovations and an active advertising policy.

Have you decided to open a nail salon? What do you need for this?

To open a nail salon you will need:

registration with the tax authorities of you as;
obtaining permission from the SES and fire service. It is necessary to take care in advance of full compliance with all norms and standards fire safety, as well as sanitary hygiene rules. SanPiN 2.1.2.2631-10 “Sanitary and epidemiological requirements for the location, design, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services” will help you. All personnel must have health certificates;
obtaining a standard license to provide services of this type;
registration with the tax office;
print for your salon.

Business for sports fans: opening your own fitness club from scratch. What you need, where to start, how much it costs - read.

The nuances of choosing a room for a salon

As noted earlier, it is advisable to choose places where there are large concentrations of people, mainly women. Namely: shopping centers, places near offices, central streets.
Buying or renting premises depends on your desire and financial capabilities. Of course, renting premises for a nail salon in the city center will not be cheap, as will purchasing premises. However, there is no need to rush into purchasing. Within a few months of entrepreneurial activity, you will be able to understand how profitable the business is in this place. And only after winning a certain client base that will generate a stable income, you can think about buying out the premises for further expansion.
Don't forget about a small household. a room in the salon where equipment and work uniforms for staff will be stored.
In addition, it is advisable to allocate a small room for employees to relax, where they can eat.
Do not forget that, according to the rules of SanPiN, at least 6 m2 is allocated per master.

Rent price non-residential premises for example, in Moscow in 2017 it ranges from 250 thousand rubles to 700, depending on the area, location, proximity to the metro, repairs, etc. Thus, you will spend an average of 7-10 million rubles on annual rent. Whereas buying a premises will cost you several tens, or even hundreds of millions.

Equipment, materials

The purchase of equipment and materials should be taken seriously. The equipment must be of high quality and modern. Don't go for cheap. Match it to your salon interior. Now this can be done very easily.

There are various models available on the modern market that can be selected not only by size, but also by color:

manicure tables costing from 3 to 15 thousand rubles,
lamps for drying - from 3 to 6.5 thousand rubles,
manicure machines, wax melters - from 2 to 20 thousand rubles,
stands and pads - from 500 rub. and higher,
sterilizers and accessories - from 500 rubles. up to 5 thousand,
chairs for the master - from 2 to 8 thousand rubles,
towels - from 50 rub.,
the working material itself (nail polishes, remover, brushes, etc.) - from 50 rubles. and higher.

Buy all equipment only from trusted places with a certificate.

Recruitment

Almost half of the success of your business depends on personnel selection. Take this very seriously, with a large share responsibility.

The master must meet several criteria:

have a good education in his specialty, it would be nice if he also had a medical education;
It is desirable to have diplomas and medals from various competitions and master classes, which indicates high qualifications. All these trophies can be placed in the lobby of your salon to increase your reputation;
be polite and competent;
appearance plays a significant role when working with people. It is unlikely that an unkempt master will inspire confidence.

In addition to the masters, you should also think about service personnel. Administrator, greeting clients, taking calls and requests, cleaning lady. Whether you need an accountant - decide for yourself, based on your requirements, number of staff, monthly profit.

Do you have talent as a hairdresser? Start your business in this direction! Nuances and recommendations for running a business in the hairdressing industry:

Nail salon services

In addition to the main services, you can specialize in a number of others. Pedicure, solarium, hairdresser, makeup artist, cosmetologist.

The highlight of your salon can be a children's room. After all, a considerable part of the clients are young mothers who would gladly visit the salon more often if they had the opportunity to leave their child with someone. Therefore, consider dedicating a small area for children's leisure time. For example, a dry pool could be an excellent solution. And the child is busy, and the mother is happy.

For a solarium that is in demand all year round, you can purchase special equipment. Well, take care of a coffee machine and a terminal for paying for cellular services. All these not particularly costly measures will help significantly improve the status of the salon.

Promotion of manicure business

So, we've figured out how to open a nail salon from scratch. What to do next? Of course, promote your services and look for clients. Here advertising, a well-known engine of progress, will come to your aid. Advertising for a nail salon can be different. Newspapers, radio or television, leaflets, banners, business cards. It all depends on your imagination and creativity.

Think in advance about creating your own website on the Internet. Bright, beautiful, laconic - it will definitely attract the public.

Financial part

How much does it cost to open a nail salon?

Profit and payback

The cost of a classic manicure in Moscow and Moscow Region is approximately 500-600 rubles. We will take other types of services provided at the rate of 500 - 1500 rubles. Thus, one master per day is able to perform about 5 services worth approximately 5,000 rubles. In total, 5 masters per day will bring about 25 thousand rubles. This amount will be about 750 thousand rubles per month. Of which, net profit minus rent, utilities, wages staff, shopping necessary materials will be 100-150 thousand rubles.

With such amounts, the payback period for the salon will be approximately 10 - 12 months. On initial stages this profit will be enough, but with an increase in the range of services provided, proper advertising and attracting a large client base, revenue will grow.

Summary

During the implementation of the nail salon business plan, the premises will be used a certain area(at least 30 m2). Form of ownership - individual entrepreneur. According to preliminary calculations, opening a manicure salon will cost 620 thousand rubles. excluding employee salaries. The salon will consist of the main room, utility room. premises and rooms for employees.

The main client base, according to our business plan for a manicure studio, will be middle-income females (office workers, residents of nearby houses, etc.).

Now you know how to open a nail salon with the prospect of a successful business.

Services that help maintain or create beauty have always been in demand, especially by the fair half of humanity. You need to take care of your nails no less carefully than you take care of your facial skin or hair.

Agree, people pay attention to their hands almost everywhere - in a store, in an office, among friends, and even more so with girlfriends. It’s good if nature rewarded you with beautiful and strong nails. But even then, they require care to keep them looking neat and attractive.

To do this, at a minimum, you need to do manicures and pedicures regularly. For those who have been deprived by nature, there is such a service as artificial nail extensions.

Education

The idea for nail extensions or providing manicure and pedicure services is always relevant, despite high competition. But before providing such services, it is necessary to undergo special training. It is enough to sign up for appropriate courses or order CDs with educational materials via the Internet. The basic course includes only nail extensions. You will have to learn additionally how to perform design and painting.

Definition of market segment

As mentioned above, the nail business is highly competitive. Therefore, only the master who knows his craft perfectly and uses good, high-quality materials in his work will be successful. Today, gel nail extensions are becoming increasingly popular. This is due to the fact that in this case it is necessary to use a liquid for polymerization. This substance is quite toxic and requires an exhaust hood in the room where acrylic nails are being extended.

Typically, this type of service is resorted to for several reasons. This includes a lack of time for care, ugly natural shapes, and great design opportunities. The clients of the salons, as a rule, are girls over the age of 17 years. Upper limit age category difficult to determine. Mostly students, office employees and salespeople turn to the masters. But ordinary housewives don’t stop by too often. To begin with, it is better to offer your services to friends and acquaintances. If everything is done efficiently, advertising is guaranteed.

Necessary materials

Before starting your own business, you need to create a business plan. The nail business requires this just like any other. For training and provision of nail extension services, the following amount will be required (calculations are based on prices of TM Sharlin (Russia), taking into account the need for consumables for work for a month):

Gel brushes No. 4, 6 – 1200 rub.
Brushes for painting (set of 12 pcs.) – 400 rub.
Sculpting brushes (set of 5 pcs.) – 600 rub.
Transparent gel, 15 ml – 900 rub.
White gel, 15 ml – 850 rub.
Pink camouflage gel, 15 ml – 900 rub.
Finishing gel, 15 ml – 750 rub.
Degreaser, 10 ml – 250 rub.
Disinfectant, 250 ml – 200 rub.
Pusher, 1 pc. – 300 rub.
Files, 3 pcs. –90 rub.
Buff, 2 pcs. – 60 rub.
Cuticle oil, 5 ml – 100 rub.
Edge line remover, 10 ml – 300 rub.
Primer, 10 ml – 420 rub.
Tips (set of 500 pcs.) – 500 rub.
Molds, 500 pcs. – 600 rub.
Tip cutter – 120 rub.
Milling cutter with attachments – 6,000 rubles.
Brush cleaner, 50 ml – 400 rub.
Nail polishes, 10 pcs. – 400 rub.
Ultraviolet lamp – 1400 rub.
Nail polish remover, 500 ml – 400 rub.
Sticky layer remover, 250 ml – 600 rub.
Napkins – 20 rub.
Cotton pads – 100 rub.
Gel or acrylic paints – 1000 rubles.
Glue for nails and tips – 110 rub.
Elbow pad - 200 rub.
Gel remover, 250 ml – 600 rub.

The total cost of materials will be 19,370 rubles.

Service costs

In order to determine the pricing policy, you need to find out the cost of gel nail extensions. This is quite easy to do, since the approximate consumption of materials and the service life of accessories such as brushes, nail files, etc. are known. So:

1) modeling gel (900 + 900 + 850): 3 = 884: 5 = 177 rubles;

2) finishing gel 750: 10 = 75 rubles;

3) forms 600: 500 * 10 = 12 rubles;

4) brushes 600: 5 = 120 rubles;

5) nail polish = 5 rubles;

6) additional expenses (cotton pads, cleaning brushes, electricity, auxiliary fluids, etc.) = 100 rubles.

We find that the cost of providing artificial nail modeling services is 480 rubles.

Determining prices for extensions

After determining the cost, do not forget to include the relevant information in the business plan. Nail extensions are quite a profitable business. There are many who want to give their hands a well-groomed look. Transparent gel extensions and French manicures are in particular demand.

The second option, which uses camouflage and white gel, is more labor-intensive. But in terms of material consumption, these types of extensions are practically the same; the difference lies only in the complexity of the work performed and the time required. Please note: the minimum profitability must be at least 25%, otherwise there is no point in starting a business. In addition, the business idea for gel nail extensions can be implemented in two ways.

The first is the opening of a salon. But this will require additional costs for office rent and employee salaries. Let's focus for now on this option, like a nail extension business at home - this is more acceptable and practical for a novice master.

So, let's get back to the cost of services. In addition to the cost of purchasing materials, the price is also affected by the number of inhabitants settlement and competitors' prices. On average we have the following result:

1. Transparent gel extensions - 480 * 1.25 = 600 rubles.

2. French extensions - 600 * 1.5 = 900 rubles.

3. Correction with transparent gel - 400 rubles.

4. French correction - 600 rubles.

These are the minimum prices for a novice master who conducts appointments at home.

Prices for nail design are somewhat different, but they also depend on the materials used and the complexity of the work. The average price for nail painting is 120 rubles, and for artistic sculpting - 300 rubles.

With the increasing number of people willing to invest in their appearance, the demand for manicurists is growing. Some specialists work in beauty salons, others see clients at home. Many craftsmen are thinking about starting their own business. Therefore, if manicure is everything for you, try to make money on it. To objectively assess your financial capabilities, prepare ready business plan own manicure point. It will help you calculate the amount of initial investment, as well as the payback period and profitability.
Let’s take a small beauty salon in the “economy+” format as an example. It can be opened in a room of 30 square meters. m. This is enough to accommodate a pedicure room and the main hall.

Type of ownership

To carry out entrepreneurial activities, you must register yourself as an individual entrepreneur or legal entity(OOO).
The former keep cash accounting according to a simplified scheme and are not required to do so. This option is convenient for those who do not plan to expand and work with partners.
The LLC has an extensive document flow. Such business entities are taken more seriously in the market. It is easier for them to take out a loan or attract investments.

In the event of litigation, individual entrepreneurs are liable with all their personal property, and LLCs only with the authorized capital and property registered in its name. But if the size authorized capital is not enough to repay debts to creditors, the founder of the company will also bear subsidiary liability in the event of bankruptcy of the company.

You can work on a patent or simplified taxation system, a single tax on imputed income, as well as a general regime. The most profitable are the first 3 options. When choosing a tax regime, compare the amount of payments, and also find out about the need to maintain an income book.

Costs for furnishing the premises

We are preparing a ready-made example with calculations for a nail studio “economy+” with an area of 30 square meters. m. Based on the format, we will open it in a residential area on the basis of street retail.
For 30 sq. m of total area we place:

15 sq. m. - main hall;
10 sq. m. - reception area;
5 sq. m. - bathroom.

5 sq. m. is enough to equip two workplaces and a waiting area. If you expand, the latter will be combined with the reception. Place two more workstations in the freed-up space.
To operate a nail studio you need electricity, water, and sewerage. This will require drawing up diagrams for wiring electricity, water supply, ventilation, as well as purchasing equipment.
The layout of the room is selected according to the selected zoning. You should consider the design based on the concept of the establishment. Visitors come to the salon to receive quality service and have a good time.

Expenditures:

As a result, 790 thousand rubles will be required to equip the premises for a nail studio.

We deal with documents

To provide nail services to the public, you do not need a license. To register an activity, you will need to register with the local tax authorities and obtain a certificate. The work of a nail studio falls under OKVED code 96.02 - provision of services to hairdressing and beauty salons.

Additionally, you should obtain an extract from the Unified State Register of Individual Entrepreneurs, notify Rospotrebnadzor about the start of activities, and prepare instructions on electrical and fire safety. Masters must have training certificates, as well as personal medical records.

The cost of processing all these documents will be 15 thousand rubles.

Furniture and equipment

A nail studio requires manicure tables with lamps, chairs, and pedicure chairs. When purchasing equipment, remember that “the stingy will pay twice.” Your clients should be comfortable during procedures, especially long ones.

In addition to manicure equipment, it is necessary to purchase lighting fixtures, mirrors, cabinets, a reception desk, cash machine, computer, telephone. A security and fire alarm and video surveillance system will ensure the safety of clients and nail studio workers, and will also help control the current situation to improve the quality of service.

Installing a CRM will allow you to develop a loyalty program for each visitor. By using software You can create a regular customer card and track the frequency of his visits, the services purchased, as well as the amount of money he leaves.

To create an optimal microclimate inside the cabin, you will need to install an air conditioner. The presence of a cooler and coffee machine will improve the standard of service. Over a cup of aromatic coffee, time will fly faster if the client has to wait for his turn.

Approximate costs:

Equipment	Amount, rub.
Lighting	20 thousand
3 pedicure chairs	200 thousand
4 manicure tables with lamps and chairs	60 thousand
Air conditioner	20 thousand
Wardrobes, reception desk, mirrors	300 thousand
Coffee machine, cooler	15 thousand
Cash machine	35 thousand
Computer, phone	30 thousand
Registration of CMR for a year	30 thousand
Internet connection	10 thousand
Security and fire alarm	70 thousand

Total: 790 thousand rubles.

Tools and Supplies

The nail studio deals with the treatment, correction of nails, as well as their extension.
Typical list of services:

Care procedures - trimmed, French, American and other types of manicure, massages, wraps, thermal compresses with paraffin, moisturizing;
Nail design - stencil, artistic, gradient using gel polishes and varnishes;
Modeling - acrylic, gel, extensions on forms or tips;
Pedicure - classic, European, hardware, permanent, SPA.

According to statistics, manicures and nail extensions are more in demand. Each of the services accounts for 30% of the total share. Then comes pedicure (15%) and care procedures, nail correction, massage.
500 thousand rubles are needed to purchase tools and consumables. When starting out, focus on services that are in high demand. This way you will save on the purchase of consumables, and specialists will hone their skills.

Search for masters

80% of the success of a nail studio depends on the qualifications of the specialists working in it. The demand for good craftsmen exceeds the supply. Some applicants have a poor level of preparation, others have no experience, and still others have inflated ambitions. There is high competition in the salon business from homeworkers. They do manicures low prices, thereby attracting a significant part of clients.
It is impossible to completely get rid of home-based workers. In this matter, you can play on a person’s self-respect. Prove that every client deserves the highest service, and he will not skimp on paying for your services.

To find personnel, use the following sources:

Avito.ru - a site with free advertisements about goods and services;
HeadHunter is an online resource that sells information from resume databases;
Instagram is an application that many artists use as their portfolio.

On average, you will have to spend 20 thousand rubles to find employees.
Before posting a vacancy, determine the requirements for the applicant - professionalism, experience, age, employment. In order for a potential employee to pay attention to the ad, write down the benefits of working in your salon, its location, work schedule, and what personal qualities the master must have.

Advertising costs

The main goal of the marketing strategy is to create a recognizable brand in the long term. Before launching advertising, come up with, develop a logo, a bright sign, and color design. The created corporate image will increase the studio’s recognition among clients.
To organize events to promote a nail studio, you will need 50 thousand rubles. This includes the creation and distribution of printed materials, as well as advertising through online resources.

Promotional materials can be distributed at the nearest office shopping centers and places where many people gather. If there is a fitness club, cafe or other frequently visited establishment nearby, agree with the administration about posting your leaflets.

To promote your nail salon online, use social media, contextual advertising or selling lending-page.

The Instagram app with over 700 million users offers effective tools by targeted advertising. The service provides an advertising account through which the user configures the targeting of an advertising campaign.

People who are interested in contextual advertising go to the lending page. To make them become clients of your salon, place here attractive information about bonus programs and discounts. The Lending-page must contain the address, contact numbers, and a feedback form.

Fixed expenses

These are monthly costs that do not depend on the number of services provided. These include:

The wage fund accounts for 30 to 40% of turnover. The amount of tax deductions depends on the chosen regime.

We calculate income

During the first months of operation there will be a minimum number of visitors. To ensure that every guest becomes a regular customer, give him your full attention. If a visitor leaves satisfied with the procedure, he will not only return to you again, but will also tell his friends about the nail studio. It has been proven that 50% of clients come to beauty salons through word of mouth.
To calculate monthly revenue, take the following figures as a sample:

Average bill: RUB 1,000-1,400;
Number of visitors: 5-30 people.

Opening hours: daily from 09.00 to 20.00.

If we take the average figures of 18 people. per day and 1,200 rub. from the check, taking into account 31 working days, monthly revenue will be from 18 * 1,200 * 31 = 669,600 rubles.

Payroll fund (30% of turnover): 0.3*669,600 = 200,880 rubles;
Taxes (6% on simplified tax system): 0.06*669,600 = 40,176 rubles.

Knowing exactly the amount of all costs in each month and revenue, we calculate net profit and profitability:
PE: 669,600 – (200,880 + 40,176 + 188,000) = 240,544 rubles.
Profitability: 240,544 / 429,056 * 100 = 56.06%.

The total cost of opening a salon is RUB 2,165,000.
If there are 18 visitors from the first month of work, then the initial investment in the project will pay off in the 10th month of work.
2,165,000 / 240,544 = 9 months.
This calculation option is valid only under ideal developments. In fact, the payback period may take several years.

Let's sum it up

In the manicure business, clients are our everything. The more there are, the more profitable your small business. Therefore, your main task is to provide high-quality services and look advantageous against your competitors.
Constant market analysis, monitoring of internal and external factors risks will help you quickly respond to unfavorable factors:

In order not to suddenly lose your place due to the termination of the lease, write down all the conditions in the contract and conclude it for a long term;
When effective demand falls, reduce prices for services and implement discount programs;
Build a base of regular customers, this way you will reduce risks due to high competition;
In order not to lose good masters, maintain a stable level of income, motivate them to work long-term in the salon;
Select your staff carefully, then you will reduce the risk of losing customers due to poor quality service.

New fashion trends are constantly emerging on the nail design market. To stay up to date with new products, track specialized resources and attend thematic master classes.

The beauty industry is a type of activity that is in demand at any time of the year. Therefore, many entrepreneurs are seriously thinking about how to open a nail salon and what kind of start-up capital this will require.

Almost all women strive to look irresistible, so they are ready to spend not only time, but also money on their appearance. Well maintained and beautiful hands- this is always relevant, which is why nail salons are very popular and do not suffer from a lack of visitors. The need for manicure and pedicure, in our time, arises not only among women, but also among men. Therefore, quite fierce competition has developed in this area.

You can learn how to open a nail salon from scratch and draw up a competent business plan from specialized literature or on the Internet. Since women spend money on their appearance, even in times of crisis, your business is likely to be successful.

First steps

In order to start any business you will need start-up capital. If you don't have your own money, take out a loan from a bank.

First of all, you need to decide what you need to open a nail salon. Of course, this is a room. If you plan to enter this business seriously and for a long time, you can buy the premises. Beginning businessmen are better off giving preference to renting. It's more affordable in financially option.

Arrangement of places for employees and clients

For one workplace you need to allocate 10 square meters. meters, that is, the size of the room should be selected based on the number of jobs. It is advisable to rent space for a nail salon in a non-residential building, otherwise problems may arise with regulatory authorities.

As for the location, the office may be located near shopping centers, boutiques that women often visit, or cafes. After buying another fashionable item, the girl will probably want to get herself in complete order.

It is also worth noting that many women prefer to have their nails done by one specialist, so you can open a salon in a residential area. There you may have many regular customers.

If you want to save money, you should look for a room that already has a nail salon. You can also work from home for a while until you develop a large client base.

Legal registration

In order to open a nail salon in a shopping center or any other place, you must officially register your business. The LLC or IP form is perfect for this. Open individual entrepreneur much more profitable and simpler. To do this, just contact the relevant authorities, submit an application, Required documents and pay the state fee.

To register a nail salon you will need the following documents:

Certificate of an individual entrepreneur;
License;
Fire inspection permit;
SES permission;
Registration with the tax office;
Seal.

If you have any problems with paperwork, seek help from specialists who will solve all your questions in literally a week.

Equipment

When developing a business plan, you should take everything into account important points. One of them is equipment for a nail salon, as well as all necessary tools. You will need:

Manicure table – 5–10 thousand rubles;
Drying lamp – 5 thousand rubles;
Chair – 5 thousand rubles.

If you offer clients European manicure and paraffin therapy, you will have to purchase additionally:

Paraffin heater – 20 thousand rubles;
Ultraviolet lamp – 10 thousand rubles;
Fraser and attachments – 10 thousand rubles.

Also, don’t forget about all kinds of baths, napkins, towels and supplies. All this manicure equipment can be purchased inexpensively at wholesale stores. When purchasing, be sure to ask for a certificate of conformity for the product, which the SES may require from you.

Staff

Nowadays, finding experienced manicurists is not difficult. The most important thing is to lure clients, since many masters offer their services at home at a low price. To prevent this from happening, the salon administrator must negotiate with clients himself, and also monitor what the masters are talking to them about.

The salary of manicurists is a salary of 7–10 thousand rubles or a percentage of total revenue. An administrator is usually paid 15–18 thousand rubles. But the salary can be higher, it all depends on the prestige and reputation of the salon.

Expenses

Many entrepreneurs are interested in how much it costs to open a nail salon? To give an exact figure, you need to list all expense items:

Repair – 150,000 rubles;
Equipment – 50,000 rubles;
Tools and materials – 50,000 rubles;
Advertising – 10,000 rubles.

The total is 260,000 rubles. To this amount should be added the rental of premises, employee salaries and replenishment of consumables. The result will be approximately 375,000 rubles. If you have that kind of money on hand, you can safely open your own business.

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Advertising

In order for clients to come to the nail salon, you need to allocate a certain amount of money for advertising. You can order a light box that will attract attention both day and night. You should also order leaflets entitling you to a discount and distribute them to various organizations and mailboxes. Include in your nail salon business plan various promotions that can bring you new clients. For women who constantly use your services, you can make discount cards. Give your regular customers gifts and congratulate them on all holidays.

Expected profit

In one month, the average nail salon brings in a net profit of 50–70 thousand rubles. The initial investment pays off in just six months.

To do this, you will need patience and determination. This is important because over time you will be able to expand the list of services and offer clients massage, solarium, and also conduct master classes. Thanks to this, the company's profit will increase significantly. Manicure is a fairly popular service, so don’t be afraid to start such a business. If you work hard and try hard, you will definitely achieve success.

Initial investment in business - 470,000 rubles.

Time to reach the break-even point - 4 months.

The payback period of the project is coming from 10 months.

Return on sales - 19%

2. Description of the business, product or service

The nail salon provides nail care services for both the female and male half of the population. As a rule, a client comes to the salon not only to get his appearance in order. The atmosphere and communication inside the salon are of great importance. It is important that employees treat each visitor carefully, greet each visitor with a smile and take into account every client’s wishes. In addition, the convenience of the location greatly affects the salon’s traffic.

There are several options for the location of a nail salon:

In a place with high traffic of passing people (main street);
In a residential area;
In shopping and entertainment centers.

The last option does not fit the concept of a cozy home salon, because... To create an atmospheric interior, you need a spacious room, and rent in shopping malls is very expensive.

The location in a residential area limits target audience project to residents of nearby houses. However, even nowadays, not all housewives make regular investments in their own appearance. And in order for people to purposefully get to the salon with different ends city, it is necessary to create a reputation and form a customer base.

The optimal choice would be to locate the salon in the city center near office buildings and shopping centers. It is also worth paying attention to the proximity of transport stops and metro stations. This will make it convenient for clients not only to come into the salon after work, but also to have the opportunity to “drop in” for a manicure during their lunch break.

The total area of the nail salon is about 30 sq.m.

Pedicure room - 9 sq.m. This area is enough to accommodate two workplaces. However, for the first time, one pedicure chair will be installed in order to save investments and taking into account the low demand for salon services in the first 2-3 months after the start of work. Main hall - 15 sq.m. It is assumed that this area is sufficient to create two workplaces and a comfortable waiting area. In the future, the waiting area can be attached to the reception, and the number of workplaces in the main hall can be increased to 4. 2 sq.m. should be allocated for the bathroom, and 5 sq.m. will be enough to install an administrative reception desk.

A manicure salon belongs to the beauty salon business, but offers a highly specialized list of services that only affects nail services. Nowadays there are a huge number of procedures for treatment, restoration and nail extensions on the market. To begin with, you should focus on the most popular services. Firstly, the salon masters will have the opportunity to hone each service to perfection. Secondly, it saves on the purchase of consumables.

In the future, you can expand the list of services and also increase prices. However, before mastering new services, salon masters must high level fulfill what is already in the price list.

3. Description of the sales market

The main competitive advantages of the salon are:

Convenient location;
Availability of parking;
Cozy atmosphere (comfortable waiting area, pleasant communication, unobtrusive background music);
High level of service (warm welcome, quality service, taking into account the client’s wishes);
Availability of a subscription system for regular customers;
High-quality maintenance of the client base, segmentation of clients into groups;
Convenient work schedule.

The subscription system provides 10 manicures with a 20% discount. The subscription is valid for 1 year. The subscription is designed for the bearer. Thus, the one who purchases a subscription becomes your regular customer. In addition, he attracts new customers through a one-time transfer of his subscription.

After working in a salon brings a stable profit, you can think about developing a network of salons throughout the city. This is another one effective way reducing competition.

4. Sales and marketing

If we consider the impact on the traffic of people passing near your salon, then the main way to attract attention will be bright sign.

You can give it away printed materials in nearby shopping centers or crowded places. If there is a cafe or some kind of entertainment establishment next to the salon, then agree on the placement of your business cards.

An important role in sales is played by the politeness of the staff and the ability of the administrator to communicate on the phone. It is necessary to pay attention to the communication skills of the administrator/manager before hiring him.

Regarding working with regular customers, then you need to hold closed events for them (hen parties), organize special promotions And Gift certificates on holidays. Retaining a client is an art. Therefore, when allocating a budget for marketing, you should distribute it between potential clients and real.

5. Production plan

For this type of business it is necessary to register an individual entrepreneur. The entire procedure, including registration with the tax authorities, will take 2 weeks. The chosen taxation system is UTII. A nail salon fits into the “Household Services” category; the main indicator when calculating tax is the number of employees employed in the business. The correction indicator is set separately for each region.

After completing registration, you need to start looking for premises.

There are a number of requirements for the premises of household organizations (including hairdressing salons and beauty salons), which are regulated by SANPIN Resolution 2.1.2.2631-10. Including:

Manicure and pedicure rooms should be located separately;
The workplace must be at least 4.5 sq.m.;
The cabin must have a separate place for disinfecting instruments, equipped with a sink and cold/hot water supply;
The pedicure room should have a foot bath, as well as a separate sink for washing hands. Hot and cold water supply is required.

6. Organizational structure

7. Financial plan

IN this business plan presented detailed list equipment and furniture necessary to start the salon. However, there are many companies on the market that offer complete equipment manicure and pedicure salon at a discount. This saves time searching for separate suppliers for each type of equipment.

The investment amount for this type of business is 469,500 rubles, taking into account the initial investment and operating expenses for the first month of operation.

Initial investment in opening a manicure salon

Current expenses

The maximum production capacity is 15 procedures per day: 12 manicure services (6 for each master) and 3 pedicure procedures. With daily loading, this amounts to 450 procedures per month. However, this level of employment is achieved only after a year of constant operation of the salon.

The time to reach the break-even point is 4 months.

The payback period of the investment is 10 months.

Calculation of investment efficiency, 24-month sales plan and main economic indicators are presented in the financial model.

8. Risk factors

Main internal factor The risk is the dishonesty of employees. Some masters come to work in a salon in order to form their own client base, and then continue working at home.

In order to prevent such fraud, you need to:

ensure close contact between the client and the administrator (timely reminders, holiday greetings, warm welcome);
introduce a corporate culture aimed at long-term work with each employee;
maintain a friendly atmosphere within the team and hold joint events;
maintain a stable level of employee wages and constantly expand the sales market.