Balls as a business. How to Start a Balloon Party Decoration Business

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Not everyone has the opportunity to organize their own enterprise. But the idea to open a small business probably occurred to every second person. Many questions immediately appear: what business to choose, where to start, the main secrets of doing business. It is not so easy, because any business requires certain investments. As it turns out, this is not the most important thing. The main problem is that today the main niches in the market that make a profit are almost completely occupied, that is, newcomers simply cannot compete.

One of the components of the successful prosperity of a newly-made business is that the entrepreneur has the necessary knowledge and experience in a particular field of activity. If we analyze all the disadvantages of starting your own business, then we can conclude that the idea of becoming an independent entrepreneur today is practically not reproducible in reality. Only a stubborn, constantly moving forward person is capable of breaking through in a certain field of activity and occupying his own niche in business.

What kind of business can be organized today, what are the advantages, secrets of doing private business? The main stakes must be placed on relatively new areas of business that have just begun to appear. You can, for example, try to start a business with balloons, but we are not talking about selling them. A completely fresh idea for organizing a business is air design. There is practically no competition here today, so you can safely open an aerodesign studio. These services are in high demand these days.

Aerodesign: what is this direction?

This is one of the types of interior elements of the room, most often in which a solemn event is supposed to be held. Helium balloons are used as decorations. In this case, this is not the usual bunch of children's multi-colored balloons hung in the corners of the room, but enchantingly executed compositions. Enough on the market today a large number of a variety of balls that differ in their own parameters, colors, texture.

Having certain skills and a variety of fantasies, they can be used to produce a variety of figures, decor components, and diverse compositions. Today, with the help of balloons, it is very fashionable to decorate the premises for various festive events: birthdays, weddings, etc. This is the aero design of the room, for the decoration of which the heroes of the occasion pay.

Aerodesign has its own secrets, knowing which you can open your own business and earn good money on it.

The main secrets of organizing a balloon business

What is the point of starting this business? Of course, paperwork, official registration is required. Such a studio is an enterprise that does not require the maintenance of a large staff. The initial period can be managed on its own before expanding the business. Therefore, it is recommended to register the case as individual entrepreneur. Such a process today does not require a lot of time.

While they are preparing Required documents, it is worth considering a plan for the work of such a studio. The content of the business plan should cover the phased implementation of specific actions.

Mastery Secrets

A young entrepreneur may well have such an opinion: “what is worth studying here, everything is already clear enough.” But this is an erroneous opinion. Even if an aerodesign institution has a business plan developed by highly qualified specialists, it will not be possible to win the market in this field of activity without certain knowledge and skills in the formation of design compositions.

Before organizing your own business with balloons, carrying out stylized room decoration, it is necessary to comprehend the secrets of professional design skills. The mere ability to create different shapes from balls is not enough. In this business, in order to gain a large client base, you need to be able to create some new and unusually effective compositions every time.

Only with such an attitude to business, there will always be a line of people who want to use your services for the design decoration of premises for celebrations near their own aerodesign institution. Where do they teach the secrets of design skills, teach the art of forming unique figures from ordinary balloons, how to reproduce them yourself?

It is necessary to be able to design any room for a gala event so that your work is really admired, subsequently helped to promote your business, telling friends about the art they saw with their own eyes.

We open our aerodesign studio

After the case has been legally formalized, a business plan for such a studio has been created, the skills of professional design improvement of the premises have been developed, you can buy balls, equipment necessary for work, rent an office, and make yourself known.

Equipment

The plan for reproducing the business idea of such a studio must necessarily contain a section with a detailed list of the equipment necessary for doing business, with calculated costs for its purchase. What equipment do you need to buy, what is its cost? At the first stage of entrepreneurial activity in this direction, you will definitely need to purchase:

balls for 7–10 thousand rubles;
hand pump up to 300 rubles;
compressor for filling balloons with helium - about 8 thousand rubles;
a specialized tool for gluing balls together - 500 rubles;
bolon 40 l, filled with helium - 9 thousand rubles.

Premises for rent

The idea of renting for this studio allows you to save a lot. You can refuse to rent by taking orders over the phone, and to sign the contract, appoint a meeting place, for example, in a cafe. The second option is to rent an inexpensive small room. And hiring a large office just for signing documents and discussing the services provided is simply inappropriate.

It is better to spend this money on the purchase of more expensive, but high-quality equipment, consumables. The main task is to provide the most effective advertising own business: portfolio, photos with the work done. This will help the promotion of the business much better than a chic office stuffed with expensive office equipment.

After the aftermath of the crisis, many companies again began to hold corporate events. Ordinary people, having a good income, they also began to afford to increase the cost of weddings, birthdays and anniversaries. Such events imply festive decoration of the premises, the cost of decorating with balloons is traditionally included in the estimate. Demand for this service is quite stable in normal times, but during the crisis, many companies that built a business on balloons were forced to stop their activities.

Entering this business is quite simple, since the required amount of cash investments is relatively small, start-up entrepreneurs are also captivated by the simplicity of doing this business. However, these advantages also lead to the fact that there are more and more competing companies in the balloon market. As a result, even despite a more or less stable economic situation, some firms operate at a loss and close.

Work with clients

It seems to novice businessmen that in the balloon business, having an office is not a requirement. However, in this case, such a moment is missed that the client often needs to personally verify the capabilities of the company. Ordinary clients, as a rule, order from catalogs, but corporate clients often prefer to discuss all points in person.

Of course, it is not advisable to rent a large office, but a room of 20-30 sq. m. for fruitful work is a forced necessity.

The office space should be decorated according to the profile, that is, the color scheme of the office should create a festive mood. In addition to the warehouse where the equipment and balls will be stored, it is necessary to organize a demonstration room where the customer can personally see the company's capabilities.
Of course, to attract customers, you need to create a website where in the "Portfolio" section you will need to post photos of the most successfully designed premises, as well as individual blanks.

Equipment

To organize a balloon decoration business, you need to purchase:

Compressor for inflating balloons - 5-7 thousand rubles;
Manual two-way pump - 200-300 rubles;
Helium dispenser attachment without pressure gauge, which allows to increase the speed of balloon inflation and reduce helium consumption by 10% - 3-4 thousand rubles;
Helium dispenser nozzle with a pressure gauge, which allows to reduce helium consumption by almost half - 7-9 thousand rubles;
Helium cylinders for 10, 20, 40 liters. - 3-7 thousand rubles. for 1 piece
Consumables, including fishing line, adhesive tape, cable, aluminum wire - about 3 thousand rubles.

The separate cost of helium is about 1.5 thousand for filling one cylinder.

The cost of one set of equipment will fluctuate between 31.7-48.8 thousand rubles.

The largest expense in this type of business is the purchase of a car. Balloons must be inflated at the place of the future holiday, so the car must contain several gas cylinders and consumables. The cost of such a car will be about 300 thousand rubles.

Staff

In the balloon business, creativity is essential. Of course, at such celebrations as, for example, weddings, traditional hearts can be dispensed with. However, the portfolio must showcase meritorious work. It is quite difficult to find an employee who initially knows how to work with balloons. In this case, the option of personal training is possible, but for this you need to own the terminology yourself and have work experience. This option is also bad because administrative issues may “hang” during the training. The second option involves training the employee at the expense of the company. The cost of thematic courses in aerodecor ranges from 25-30 thousand rubles. In principle, it is enough to train one worker, so that later he himself trains assistants.

After a large client base has been built up, it will be necessary to hire a full-time manager and accountant. Initially, a separate accountant will not be needed, since the volume of work will be small. The duties of the manager should include discussion with customers of controversial issues of the order, as well as control over the workers.

Costs and profitability

To organize a company engaged in the design of premises with balloons, approximately 655-710 thousand rubles are needed, including:

Purchase of transport - 300 thousand rubles;
Purchase of equipment - 100-150 thousand rubles;
Repair of the premises - 90 thousand rubles;
Purchase of office and warehouse furniture, office equipment - 100 thousand rubles.
The cost of creating a website, advertising - 40 thousand rubles;
Training - 25-30 thousand rubles.

Monthly expenses:

Premises rental - 30 thousand rubles;
Transportation costs - 3 thousand rubles;
Salary - 100 thousand rubles;
Purchase of consumables - 5 thousand rubles.

Total: 138 thousand rubles.

Holiday decoration services are in demand throughout the year, but traditionally the volume of orders increases towards the end of the year, when companies are going to hold corporate events and in the spring and summer period, when people organize weddings.

The cost of one balloon filled with helium is about 8 rubles. As a rule, the mark-up for one ball on ordinary days is 100%, in the "hot" season it can reach 200-250%. The average cost of decorating one hall can reach 15-20 thousand rubles. Thus, if there are 15-18 orders per month, the company will work on self-sufficiency. Such a volume of orders can be received after functioning for at least one year. Thus, the payback period of the initial investment will be at least 2.5-3 years.

To increase income and shorten the payback period, it is worth developing such areas as, for example, a separate sale of balloons to those who do not want to order decoration services, as well as the sale of balloon toys.

It is worth noting that often clients, when ordering a festive decoration of the premises, actually want to receive it on a turnkey basis, that is, when choosing from two organizations offering decoration with balloons, most likely, an organization offering additional services for decorating the premises and holding celebrations will be chosen. .

The balloon business is considered simple and profitable. Due to the demand for this business, you can get a good profit. The “pluses” of the business are ease of development and low costs at the start. "Cons" - the lack of prevalence in small towns of such a thing as aerodesign, that is, decoration with balloons. The idea of successful development of the business is to decorate the halls where celebrations and various holidays are held. Aerodesign is closely related to the direction of interior design: it is important to show imagination and have a sense of style.

Business Relevance

The idea of decorating halls for celebrations with balloons came from foreign countries. Aerodesign means not just decoration, but non-standard design. The secrets of the direction are to master a unique idea, to implement new interesting ideas. Clients are interested in design using new technologies and the most creative and original approach to business.

The secrets of success are not known to all companies specializing in decorative decoration with balloons, but those organizations that were able to apply unique techniques, are a great success. The relevance of the balloon business is confirmed by the high demand for decorating halls for weddings, anniversaries, and children's parties.

Attracting potential customers

Many aspiring entrepreneurs are concerned with the question of where to start their balloon business, what are the secrets in this area, and how to find the first customers. The main component of success in developing your own business is knowing the audience of buyers.

Aerodesign, like any other direction, has its own secrets of finding customers. The first thing you need to focus on is weddings. Not a single celebration is complete without heart balloons, cortege decorations, helium balloons are launched, fortunately, into the sky. The second is the opening of various companies, shops.

Aerodesign is also relevant for other events:

Banquets;
Corporate parties;
Thematic evenings;
Holidays in children's institutions.

Decoration with balloons is a popular service, so if you want to find a job, it will not be difficult. It should be noted that none successful idea was not implemented without a good advertising campaign. Where to begin? Place ads in local media, print bright business cards with an original design, distribute leaflets in high-traffic areas. It is important to personally talk with the administration of children's institutions, presenting samples of their work.

Starting a business

To open a business in balloons, you should take care of the following equipment:

Balls of various sizes and colors;
compressor;
Cylinder with gas (helium);
pumps.

Many successful businessmen, revealing their secrets of doing business, say that you need to spend no more than 15,000 rubles on all the required equipment, and this is a big “plus” for a novice entrepreneur. The cost of one balloon will depend on the quality and manufacturer. In most cases, domestic products are used. The idea of a balloon business is beneficial from many points of view. Aerodesign of weddings costs at least 3,000-4,000 rubles, children's events - about 2,000, and sometimes the profit can reach up to 10,000 rubles, it all depends on the scale of the celebration and customer requests.

The financial secrets of a business are quite simple - quick payback is directly proportional to the availability of regular customers making orders. In addition, a business must have special knowledge in the relevant area. Assembling a unique composition of rubber balls is a real art, and to master it you need to study a lot of literature. Now the secrets of aero design and many useful information available on the Internet, including master classes, video courses and various trainings.

To facilitate work with clients, it is recommended to create a special catalog where various option banquet room decorations. With the successful completion of the work, it can be hoped that the client will continue to continue fruitful cooperation and deal with such services constantly.

Financial aspect

When deciding to open a large company specializing in decorating rooms with balls, it is necessary to provide for all cost options. The first is the lease of the premises. On average, every month it will take about 30,000 rubles, plus, it should be borne in mind that the room will need cosmetic repairs - 80,000 rubles. In addition, the costs are as follows:

Purchase vehicle- 200,000–300,000 rubles;
Purchase of furniture for office space and warehouse - about 100,000 rubles;
Equipment - 100,000 rubles;
Creating your own website and advertising costs - 40,000–50,000 rubles.

Monthly expenses include wages employees - about 90,000 rubles, transportation costs - 2,000 rubles, purchase of consumables - about 5,000 rubles.

Aerodesign is in great demand in spring and summer due to the large number of weddings, by the New Year - corporate events. If in one month the company will recruit about 15 orders, then the work will go to self-sufficiency. This result can be achieved after a year of successful work of the organization. The initial investment will pay off after 2 years of operation of the aero design company. In order to shorten the payback period and increase business income, you need to take care of the development of independent areas: the sale of balls, as well as original toys made up of them.

Every entrepreneur seeks to find a business that would bring him not only a good income, but also pleasure. It's nice to do what you love and get a lot of money.

Aerodesign- this is new business for which demand is growing. It involves the design of various rooms with balloons. This service is used when decorating birthdays, weddings, parties and other celebrations. This business does not require expensive equipment and additional costs for renting premises.

A balloon is a toy made of latex. It is correct to call it an "inflatable" ball. Because the toy is inflated with gas, usually air or helium. If the gas used is lighter than air, then the balloon gets the ability to fly.

In this case, fantasy and ingenuity are important, so it is suitable only for creative people. You should come up with original elements for decorating events with balloons. In addition to multi-colored balls, you can also use other materials.

There is some complexity in this business, since the wishes of customers can be different and the difficulty arises precisely in creating a design at the request of the customer. Therefore, there are special courses that teach the features of aero design. On them you will learn how to decorate different rooms. If you don’t want to waste a lot of time, you can find useful video tutorials online that will teach you how to create simple compositions.

The tail of the balloon through which it is inflated is called " pucka» .

For any business, you need a business plan that will spell out all the costs and detailed instructions actions. This document should also highlight the marketing strategy, thanks to which you can take your place in the market, avoid mistakes and unnecessary costs.

Advertising is required to tell customers about yourself. Try to advertise your business around so that a large number of people know about it. potential clients. You should prepare for serious competition, and for this you need to constantly develop, offering new original ideas.

Be sure to create your portfolio to show customers your professionalism. All your successful works should be presented in the catalog. To do this, it is enough to take pictures of your projects.

Note that basically you will have to serve children's celebrations, opening ceremonies of various shops and clubs, various corporate parties.

To create complex and unusual designs, additional elements and other things, manufacturers make balls of various types.

Classic latex balloons- as the name implies, these are classic inflatable balls, which are spherical or pear-shaped, of various sizes, with one bag.

Spheres for creating three-dimensional structures- special balloons with several bunches or special tails. From such balls you can create very complex and voluminous structures. The most common type of such balls is Link-o-loon (link-o-loon) - a ball with one poutska and an additional tail located on the opposite side of the putska.

"Classic" link-o-loon construction. Garland (arch) of balloons.

Gift Wrapping Balls- original, large balls (up to 50 cm in diameter) with a wide neck into which you can place a large object. Used for original decoration of gifts. They are transparent and translucent.

Foil (mylar) balloons — original balls, various forms, are balloons made of foil material, as a rule, a full-color pattern is applied to them.

Foil balloon in the shape of a cartoon character

Modeling balls- long sausage balloons, from which various shapes are twisted. A typical figure is a dog.

To organize such a business, you will need about 90 thousand rubles. These costs quickly pay off, as people like unusual decorations for the holidays.

Additional balloon business

You can import from China different kinds balloons in large wholesale lots. As we have already said.

You can also open a station for the sale, maintenance and filling of cylinders with various gases, including helium. But how to do it is a completely different business idea, which we will tell you next time, subscribe.

Especially for KHOBIZ.RU

To begin with, we advise you to study at least some useful literature on aero design and business in particular. You don’t need to delve into just the basics of making balloons - in parallel, you need to study the basics of sales, the intricacies of communicating with customers, create conversation scripts, look for like-minded people and future employees of your company, work out clear goals and objectives. Without integrated approach you can’t build a business, so we advise you to read the book about wise investment.“The first year for beginners is the hardest. The main test that the lion's share of start-up entrepreneurs cannot withstand is the lack of faith in the success of the business on the part of others (relatives, friends, acquaintances). They will constantly tell you and inspire that you will not succeed, that you are doing nonsense, it is better to go for a stable salary, etc., etc. As a result, a person stops believing in his own strength, and this Right way to defeat. You don’t need to listen to anyone, just go towards your goal, ”says Anatoly Piksaev, a successful businessman, author of a number of books and master classes on aero design. Popular misconceptions of newcomers to the aero design business:

"We definitely need a big start-up capital“In fact, you can start almost from scratch. Take an advance payment from the client for the order, buy balls, a hand pump with this money. Complete the order - get the money. Purchase additional equipment with this money and so on. If there is some money, then 20 - 30 thousand rubles. enough for the eyes.
“You need to be able to do some cool things out of balloons anyway” - Another common misconception for beginners. In order to make money on balloons, you need to be able to make 20 - 30 of the most popular items: hearts, helium balloons, flowers, garlands, etc. These are the most sold items. You can learn the basics of making such figures in a few days through videos on youtube.
The third delusion of newcomers is “The market for aerodesign services has long been divided, and it is almost impossible for a new player to break through.” In fact, everything is much simpler than it seems at first glance. If you want to seriously engage in this direction and take part of the market in your city, this is quite realistic. It is necessary to thoroughly study the market of your city, identify strengths and weak spots from your competitors and then, based on this, create your own unique offer.

The main goal in this case is to learn how to sell a service. It is necessary to direct the main forces, time and means to this. Because you can learn how to make incredibly cool things out of balloons, but if you don't find a buyer for them, it will be a waste of time.

Balloon business - pros and cons

What are the benefits of this activity:

Low entrance ticket, as mentioned above. Today, there are few such ideas that you can open from scratch and subsequently earn good money.
On the initial stage you can do without an office and a warehouse. At first, all minor work can be done at home or on the territory of the customer.
It could be considered this business"checked". The service is in constant demand, as there are always holidays and birthdays.
A lot of available material and books with which you can learn the basics of an aero designer without leaving your home.

And, of course, the cons of the balloon business (or pitfalls):

Often there are difficulties with the purchase and delivery of material for registration. Especially in small towns. For example, a situation may arise: an urgent order has been received that needs to be completed within 1-2 days. BUT the right amount material (mostly balls), as luck would have it, is not enough. I have to urgently go to regional center to wholesalers. Ordering via the Internet may not help, as the delivery will take at least 3 days.
Low income at the start of the business. It may seem to some that this business is not so serious and you won’t earn big money here. This is partly true, since you will not earn much by completing small orders for friends and acquaintances. There is a high probability that the matter may end there if the bar is not crossed in time from a private designer to a full-fledged aero design services company (and maybe not only aero design).

How much can you earn in aero design

When calculating the cost of an order, the costs of materials, frame, delivery, installation, urgency of order fulfillment, working conditions (room or street), working time (day or night), etc. are taken into account. children's holiday- 1500 rubles, decoration of the hall for an anniversary or corporate event - 2500 rubles. If you process at least 20 orders per month, you can earn about 50,000 rubles, of which the net profit will be 25 thousand rubles. The main expenses are: material, fuel and s / n designer.

50 clients will allow you to earn about 60,000 rubles, and 100 clients, respectively, already 120,000 rubles. Income can be much higher if you take a larger average check (in different cities it can differ dramatically). We took as a basis the average check of 2500 rubles. In your city, it can be 4000r - 5000r. In this case, the profit will be 1.5 - 2 times higher. According to experts, the profitability of business in balloons is 30 - 40%.

Business registration

Before you run to register a business, you should work for the first time without registration (I hope the tax office does not read it). The fact is that at first you will have very few orders and income, respectively. Your main customers will most likely be among friends and acquaintances. And in most cases, you will either charge very little or no money from the order (well, perhaps only for the material). The main thing is to fill your hand and create a portfolio. Excess running around with papers and reports in this case will be useless. Moreover, as a "taxpayer" of the most tax you will not be interesting yet. Business registration will be required only when you reach stable orders, and when corporate clients appear who pay for services by bank transfer.

Which taxation system to choose

Most often, ordinary individual entrepreneurship is registered to provide aerodesign services. As a taxation system, it is most advantageous to use the patent taxation system. You pay once and you work quietly for a whole year, without financial statements. However, the patent system is not adopted in all regions of the Russian Federation. In this case, it is beneficial to apply the special regimes of UTII or USN, but with the corresponding financial statements.

OKVED code

The most suitable OKVED for this activity: 92.3 "Other entertainment and entertainment activities" and 92.72 "Other activities for the organization of recreation and entertainment." The cost of registering an individual entrepreneur will be only 800 rubles. - This is the amount of the state duty. 5 working days after submission of documents to tax service you will receive a certificate of registration of IP. Now you are an official entrepreneur. You can go to the bank and open a current account to accept payments by bank transfer, to pay tax payments and just to store your finances.

What equipment to choose

The main equipment and materials of the "promoted" aero designer. these are: compressor, hand pump, helium cylinders, latex balloons, fishing line, decoration tape, scissors, adhesive tape, sticks for balloons, cable, pressure gauge. Market professionals advise taking 40l cylinders. Although it weighs about 60 kg, it is enough for 450 - 500 balls. Issue price - 6000 rubles. And cylinders of smaller volume (10 - 20 l) quickly end. If such a balloon runs out in the midst of the decoration of the hall, when the deadlines are still running out, it will not be pleasant. To inflate balloons, it is better to use a two-way hand pump or an electric compressor (zibi z 32 compressor). The latter costs about 5000 r. As for balloons, 5, 9, 12-inch latex balloons are great for decorating the hall. The most popular colors are white, red, yellow, pink, gold, lilac. Foil balloons go well for weddings, figures and surprises in a balloon for children's parties. AT recent times luminous balls are popular. Don't buy a lot at once. Professionals recommend buying no more than 2 - 3 packs of a popular color, the rest one at a time. Subsequently, depending on the order, you can buy the necessary items. And the extra money is better spent on more useful purposes, such as advertising. “For decorating events, you can also purchase fabrics, as well as make a metal-plastic arch,” advises user AnnJoy, from the biznet.ru business forum.

Do-it-yourself technology for the production of figures from balloons

There are two basic rules for actually inflating balloons correctly: 1. You don't need to inflate balloons. It will be difficult to make something out of inflated balloons, and there is a high probability that they will simply burst. 2. It is necessary to properly tie the balls. Forget about threads and ropes. Balls should be tied with their own tail in a knot. In aerodesign, there are such concepts as a cluster, a primitive, twos, threes, fours, etc. What is a twos cluster - these are two inflated balls connected by tails. Connecting two clusters of two together, we get a cluster (primitive) of four. Clusters and primitives are everything from which more complex shapes are subsequently assembled.

The basics of the correct inflation of balloons and the manufacture of primitive figures can be studied in the following video clips:

You will also need to study the technology for making frames for figures: hearts, numbers, etc. Most often, professionals use the AVVG 4x25 cable (a conventional power electrical cable) to make the frame. Such a cable consists of 4 cores, each of which is in a plastic winding. You can buy it in construction markets and in specialized stores.

The cable cores are cut with a special knife, cutting the insulation. The result is four strands. More details in this video:

Advertising - how to promote a service in your city

The main clients of aerodesigners and holiday decoration agencies are: birthdays, anniversaries, children's parties, March 8, professional holidays, New Year's corporate parties, wedding events, solemn discharges from the hospital. There is a lot of work, especially in large cities. The largest orders are weddings. Some jobs take at least a day to complete.

There are a lot of options for advertising such services. Let's highlight the main ones. The first is the Internet. Advertising on the network is cheaper than everyone, and the effectiveness is growing every year. On your own site or in a group in in social networks You can post examples of your work bright photos and customer reviews. This has a very big effect, unlike the usual ad in the newspaper like "balloon decorations for weddings." Although the benefits of advertising in the media also cannot be discounted. Contextual advertising in Yandex Direct is no less effective, especially in large cities like Moscow, St. Petersburg, Kazan, etc. So, according to statistics search queries Yandex, the phrase "decoration with balloons" in October 2015 was searched for about 20,000 times. Of these, 2800 requests come from Moscow - this is a solid audience of customers (although not all of them were looking for a particular service).

Advertising

Sticking up ads with tear-off contacts at bus stops and passable places is also a good tool. For a small fee, students can cover half of the city with your ads.

An original and very successful advertisement is “promotion through installations” (the idea of the same Anatoly Piksaev). The essence of the idea is to show the product with its face. To do this, a colorful figure is created from balls (for example, the Eiffel Tower) and installed in popular shopping malls. Next to the figure is a stand with business cards of the company. The main thing is to agree with the administration of the shopping center. From clients there will be no release - it is checked up.