Healthy fast food business idea. Healthy fast food is a business idea for the near future. Healthy fast food in Russian: myth or reality

We all know how harmful it is to abuse fast food products. However, most of us continue to be regular customers establishments fast food. It's all about convenience. The daily bustle of life often forces us to eat on the go. There is practically no time for gatherings. Therefore, in between work and household responsibilities, raising children, caring for pets, we often allow ourselves to look into a fast food cafe. The result is a problem excess weight, diabetes, disorders of vital body systems, etc. But even such terrible facts are not a reason for the loss of profitability of business ideas related to fast food. It’s convenient for people to buy a sausage roll and a glass of coffee on the way to the store. Having had a snack in this way, you can continue to calmly do your business.

The question arises: why don’t people take them with them? healthy food for a snack? After all, this will relieve a number of health problems arising from the daily abuse of fast food. The answer is lack of time. That is, you can’t go anywhere without fast food. This means that there is and will always continue to be a demand for supply. The main reason is lack of time. Not only is the majority of the population endlessly busy at work, but it’s also not always possible to find a suitable cafe near their offices or home that offers healthy, and ideally also diet menu. So why not offer your clients the right to choose between healthy products fast food and useless, or worse than that harmful to human health? Even if such an offer is somewhat more expensive than the traditional cost of fast food products, adherents healthy image in life it will be of little importance. Firstly, they are not used to saving on their health, and secondly, even when trying to find a suitable canteen for a snack, they will have to spend much more money - travel costs, loss of working time.

Reincarnation of the concept of harmful fast food

How to transform the traditional assortment of fast food from harmful to human health into neutral, or even into offering healthy food?

If fast food products are prepared from natural ingredients using the correct thermal processing technologies, fast food will no longer be harmful and will turn into a healthy eating habit. Such food can be consumed daily without fear or risk of harm to your health.

What food can replace traditional fast food?

Essentially, any food that is prepared correctly and from natural products, folded in convenient disposable boxes, like those used in fast food cafeterias, will easily displace hamburgers and cheeseburgers from the list of regular snack foods.

Many office workers who suffer from regular abuse of fast food and low physical activity will highly appreciate packaged fresh salads in a convenient paper or plastic container, broths with straws in hot coffee cups and other similar offers.

Where to open a fast healthy food cafe?

In the past, most Soviet citizens took home-cooked food to work in small containers. Today, hardly anyone dares to undertake such feats, due to existing newfangled trends. And most busy people prefer to visit the cafes closest to their place of work. Therefore, a point with healthy fast food should be opened near business centers and large companies, universities and crowded places - shopping centers, train stations, etc. The profitability of a fast food enterprise in such places is ensured.

Positive experience

The experience of opening a business selling healthy fast food is already clearly demonstrated by entrepreneurs in many highly developed Western countries. The population of such countries is seriously concerned about their own health, and therefore actively uses the services of fast but healthy food restaurants. Such enterprises try to formulate their offer with dishes prepared exclusively from natural products. Even ice cream can be consumed here without a twinge of conscience, without risks to your own health. It is made from honey, nuts, cocoa beans, lemon juice or avocado juice, coconut milk and other foods that are healthy for humans.

Making such healthy ice cream is not difficult. To do this, just mix the necessary ingredients according to the selected recipe (information can be found on the Internet), then put them into containers with a lid and freeze them. You can sell such healthy ice cream from a mobile freezer on any city street, in places with the greatest concentration of people.

In addition to ice cream, foreign entrepreneurs offer their customers natural juices and drinks, fresh salads, meat products, homemade cakes and other snacks. All food should be satisfying and harmless to human body. This is the only way, according to Western organizers of healthy fast food, that we can count on an increase in customers representing different groups population. Some sell on the street, others create online stores for fast healthy food with delivery to your home or office, others distribute their products to retail outlets and food departments.

Opening a business selling healthy fast food in Russia

In Russia, many people are interested in the topic of healthy eating. Some people look after their health, others look after the beauty of their body, and others are simply accustomed to normal, healthy food. Therefore, the business of selling healthy fast food will definitely be in demand in the Russian state.

The range of offerings of such an enterprise should be varied so that customers can choose the dish that suits them. It can be not only ice cream, cocktails, fresh juices and brewed coffee, but also herbal teas, lemonades, as well as dishes of traditional Russian cuisine. For example, pancakes, porridge and even cabbage soup. That is, the offer should not only please the stomach, but also saturate the hungry body. You can also consider vegan, vegetarian or sports, rich in proteins menu. Given the high popularity of such movements in modern society We can assume good demand for lean or protein-containing fast food dishes.

Starting your own business selling healthy fast food products in Russia does not necessarily involve renting a large premises and purchasing production equipment for preparing fast food. It is quite enough to organize a small outlet selling the same healthy ice cream made from natural ingredients. Such products will quickly begin to be in demand, as they are suitable both as a snack and as a regular treat.

If the business begins to develop, then it is worth thinking about expanding the range of products.

“Fast food” - what do you remember when you hear this word? We bet the first thing that comes to mind is the famous establishments with the yellow letter "M" on the sign, huge burgers dripping with cheese sauce and ketchup, and fried in... large quantities butter potatoes. But in reality, fast food can be completely different. For example, Japanese sushi, which is completely devoid of oil in its composition, is also fast food. After all, they are prepared in a matter of minutes. The same goes for fresh salads, diet turkey sandwiches and many other dishes, in a word, healthy food.

Healthy eating today is a real trend

It’s no longer fashionable to overeat on shawarma and wash it down with cola, but posting a photo on Instagram with a green smoothie in your hands is sacred. So why not make money on the fashion craze? Moreover, in Western practice many people are already doing this successfully.

To open your own healthy fast food, you need to pay great attention to the quality of the products. Not every fresh tomato is a healthy food. You never know what kind of pesticides they sprayed on it? Therefore, you first need to find suppliers of truly useful products.

Please note that fresh and healthy food- not a plastic burger, it will not be stored for three years. Lettuce leaves literally wilt within a few hours after cutting, and chicken breast quickly turns sour. Therefore, the ingredients in your kitchen will have to be constantly updated, and substandard ones will have to be written off. At the same time, you cannot use frozen and canned ingredients, because there is nothing healthy in them.

In the case of fast food, even healthy ones, presentation is important. Fast food is often consumed literally on the spot, which means the dish should be such that it can be eaten without the help of cutlery. Take care of functional and beautiful packaging that will allow you to eat without getting your hands dirty, and that you can throw away in the nearest trash bin without regret. By the way, biodegradable packaging is especially chic, because among those who monitor nutrition, there are many people who care about Mother Nature.

Compose healthy menu for your fast food establishment and finding suppliers is half the battle.

Don’t forget, fast food requires fast service, which means a certain level of professionalism from the employees. Even at the launch stage, it is worth considering the issue of their training and control.

Another important criterion for the success of an establishment is its good location. You should not only get to a place with good pedestrian traffic, but also to your target audience - office workers, students, mobile workers (for example, drivers). In a word, those for whom every minute counts.

Due to this, suitable places for healthy fast food are located near universities and institutes, office centers, etc. Well, the usual food courts in shopping centers, premises near exits from metro stations and public transport stops should also not be written off.

As you can see, the healthy fast food business is not so simple, and, frankly speaking, it is quite expensive - good products and rent suitable premises It's not cheap. In addition, product design, staff training and staff turnover add a fly in the ointment.

Nevertheless, it is interesting to work in such an area. And if you have some experience in running a business in general and in the catering industry in particular, have a couple of million rubles to start with and are willing to wait for a return on investment, this is the activity for you. Please note that healthy fast food will be in greatest demand in large cities, and not in small villages.

On TV, all our ears were buzzing about the harmfulness of fast food (it’s both harmful and fattening). In reality, this business is blooming and smelling. Because it’s convenient for people. I took a sausage in dough (pie, cheburek, ...) and moved on (you go and eat).

And rightly so. There is no time to waste time on food. And how convenient it is when they hand it ready-made right into your hands, all you have to do is open your mouth and chew.

Without fast food - nowhere

To be honest, sometimes this is the only way you can eat when you step off the train into the territory of a foreign city. You still need to find a taxi, it takes a long time to get to the place and get settled there, but you want to eat now.

I found myself in a similar situation when, after work, I ran to study at an evening institute. I didn’t have enough time to travel, and even less so to eat properly. The house is on one side, the institute is on the other, no cafes along the way. And even if there were, eating in 15 minutes is unrealistic (you need to stand in line, pay for food, find a free table. There will be no time left to chew). (How can you study with your head empty from hunger?)

So what do you think is better? Stay hungry or eat unhealthy fast food.

Fast food can be healthy food

On the one hand, I want to eat healthy; on the other hand, healthy food is either expensive (in some specialized restaurants) or takes a lot of time (if you buy food yourself and cook healthy food from it in your kitchen).

Why not come up with fast food that is healthy food?

Prepare it correctly, from natural products. And design it in a fast food style (in a box, cup) so you can take a spoon and eat on the go.

By the way, we ate this way at work in Soviet times. Let's make a salad at home, put it in a jar, and eat it at work for lunch. Also a kind of fast food (only not quite fast - I had to wash the jar every time and make the salad myself).

Judging by the realities of today (when people are increasingly pressed for time), we will not escape fast food. Just let it not be harmful, but healthy fast food. And the entrepreneur who comes up with such food and introduces it into our lives will become rich.

Real successful business selling healthy fast food

I have no doubt about the success of such a business. This confirms the success of a similar Irish company, which came up with an ice cream made from entirely natural ingredients: coconut milk, avocado juice, honey, nuts, cocoa, lemon juice and vanilla extract.

The ingredients (depending on the chosen recipe) are mixed in small jars with a lid and frozen (in my opinion, the technology is not very complicated):

According to the founders of the business (nobo.ie), Rachel and Brian Nolan (this married couple), they make all their ice cream in small batches by hand (that is, you could say, at home).

Such ice cream food can be sold like regular ice cream at any crossroads in the city (in crowded places):

(the colored caps of this ice cream are great way attract the attention of passersby)

Some will buy them as the original ice cream, while others will buy them as a way to snack on healthy foods.

You can simply buy such a jar and eat it on the way:

And it will be satisfying and not harmful to the body!

Ordinary Irish people liked this food so much that in just a year the couple increased production 6 times (if previously they ordered ingredients in bags of 20 kilograms, now they are delivered to them in pallets).

This "healthy ice cream food" is sold all over Ireland (and the business only started in December 2013):

Their cups are on the shelves of many stores:

IN next year entrepreneurs are going to export their fast food (nearby is the huge UK with its 64 million inhabitants).

Healthy fast food in Russia?

It seems to me that if you come up with a similar healthy food, it will find the same high demand in our country.

Especially if it’s not just sweet ice cream made from natural ingredients, but also something more similar to regular food (moderately salty, filling, protein-rich) to not only please your stomach, but also fill you up.

Some frozen strawberry pieces in sour cream (I don’t know why the Irish are so up in arms about plain milk?); roasted peanuts with small pieces of boiled chicken and fresh cucumber, filled with thick meat jelly (like jellied meat). Or something else.

But perhaps you need to start the same way as the Irish couple - with ice cream. It's always delicious, always understandable to everyone. Such food, once frozen without harm to its quality, can be transported over long distances (which is especially important for Russia).

And then you can add something new. Monitor demand. Do trial new products. And either develop a new product line, or change it to something else that is more suitable for consumers.

By the way, the above-mentioned Irish entrepreneurs said in confidence in one interview that they are now developing a new line of their healthy products. And it won't be ice cream. So keep an eye on their website, they will tell you in which direction to move next.

The dangers of fast food are usually explained by the fact that they are high-calorie foods. instant cooking and low quality. But is it?

From this article you will learn how fast food is harmful to your health and what fast food products can be consumed to benefit your body.

1. This is a high calorie food that leads to obesity.

All menus of fast food establishments consist of high-calorie dishes consisting of low fat and sugar content. useful substances and vitamins. This diet leads to obesity.

• Lunch at such an establishment, usually consisting of a sandwich, salad, cocktail and French fries, contains more than 1,500 kilocalories, which is almost daily norm calories for a person with a sedentary lifestyle.

1. Fast food dishes are prepared with trans fats

Fast food chains cook with trans fats, which can contribute to cancer.

According to WHO, safe consumption of trans fats for humans is no more than 1% of the total diet, while a serving of French fries contains 30-40% of such fats.

Also, fast food products contain a lot of saturated fats of animal origin, which put stress on the liver, contribute to hypertension, blockage of blood vessels and the formation of cholesterol plaques.

1. Contains a lot of fast carbohydrates, little fiber and protein

Fast food products are rich in fast carbohydrates and fats, but contain almost no fiber. This leads to the fact that the feeling of fullness quickly passes and you need to go to the poppy again. And the worst thing is that due to the lack of fiber in food, they easily penetrate the intestinal walls and enter the bloodstream. After 15 minutes, these carbohydrates enter fat depots and thus we accumulate excess weight.

1. Eating fast food contributes to overeating

Fast food chains are trying to sell more and for this they come up with marketing tricks like: “two for the price of one”, “buy a Coke and get potatoes for free” and so on. This leads to overeating; you consume more than you planned. And all the extra calories again end up in fat depots and it is always difficult for the body to digest large amounts of food.

1. Fast food is harmful due to its high sugar content

Separately, it is necessary to highlight carbonated and sweet drinks:

• Firstly, sugary sodas and drinks contain a lot of sugar, for example, a can of cola has about 6 teaspoons, which is daily norm sugar for men. Women should not consume more than 4 spoons per day, children - only 1 spoon. Sugar and all fast carbohydrates are a source of fat accumulation in the body, which leads to obesity and diabetes.
• Secondly, the harm of carbonated drinks lies in their ability to act as diuretics (diuretics), which can lead to dehydration of the body. To be healthy, a person needs to drink about 2.5-3 liters of water per day. But sweet drinks are not water yet, but a liquid that needs to be purified to obtain water, which requires additional energy from the body. Therefore, it is better to drink clean water.

1. Fast food can cause vitamin deficiency

The nutritional value of such products is very low and at the same time you quickly get used to it. As a result, a person receives few micro and macronutrients, metabolism is disrupted, and obesity and diabetes develop.

1. Fast food products contain harmful additives

To prepare fast food and give it a brighter taste, flavors, flavor enhancers, dyes and other additives are used. These supplements do not benefit the body, but may be harmful.

Healthy fast food

Fast food items should be avoided whenever possible. In principle, you should not expect any benefit from food of this quality; in addition to the fact that fast food is very heavy and fatty food, the quality of its preparation most often leaves much to be desired.

However, there are situations when you have the option of either fasting or eating something quick. Of course, fasting, especially when physical activity, is very undesirable, so it’s still worth going to the cafeteria and choosing some kind of golden mean, combining the most useful and delicious dishes. There is no need to get lost in a cafe and order only vegetables; even fast food has dishes that you can eat without worrying about your health and diet.

Cafe with local cuisine

The best option of all available is to go to our domestic canteen and eat approximately the same thing as at home. Buckwheat - very good source carbohydrates, it is noteworthy that buckwheat porridge They are offered only in a few Slavic cuisines - Russian, Ukrainian and Belarusian. In most other countries, no one has even heard of this amazing cereal. So, you ordered buckwheat porridge - an excellent source of carbohydrates, and with it you can safely take a chicken chop and a steamed cutlet. Try to take chicken or beef meat, if available.

Various pancakes, dumplings or dumplings are perfect for a good snack. They contain enough carbohydrates and very little fat; of course, there is not enough protein in such dishes, but as a snack, it is quite enough. The filling can be any - meat, mushrooms or cottage cheese, to your taste.

In general, try to take from Slavic cuisine what is familiar to you - porridges and side dishes will perfectly fill you up and will not harm your training.

Pizza

Choosing the right pizza will also give you maximum benefits with minimum harm. The only condition is that the pizza must be thin crust, and the ingredients must be as healthy as possible.

Pizza “4 cheeses” is made from yeast dough, but the layer is always very thin, the ingredients are the very benefits and safety, best views cheese are collected in this pizza.

Pizza "Hawaiian" - very tasty and quite a good option, the dough is again thin, which is undoubtedly a big plus. The filling here contains very healthy and tasty ingredients - pineapple, chicken, mushrooms and ham.

Pizza “Assorted Meat” is a real abundance of meat components; veal, ham and chicken are always present in this pizza.

So don’t be afraid to eat pizza, just choose the right ingredients.

The range of pizzas in pizzerias is simply amazing, and we have considered only the most healthy ones, but this does not mean that you need to choose them, just try to choose those with fewer calories and more healthy ingredients.

Eastern cuisine

When many people hear the phrase oriental cuisine, they immediately associate it with shawarma. But now we won’t consider it, because it’s impossible to say anything good about this “dish”, it’s just disgusting, harmful disgusting. Eating shawarma leads to the fact that the body wants to cleanse itself as soon as possible, and it doesn’t matter in what way. Cleaning is, of course, good, but the method is not very successful.

In oriental cuisine we will immediately include the cuisines of several countries - Turkish, Uzbek and some others. Real Turkish cuisine means maximum fresh vegetables. The only drawback is that you don’t really get enough of raw vegetables. Therefore, be sure to take meat with vegetables.

A very big advantage of oriental cuisine is the obligatory presence of good meat. Such cuisines never use pork. Few people use lamb as a meat ingredient for most meat dishes - it is very expensive meat, leaving only beef and poultry. And this meat suits us very well.

The most suitable dish for a good and healthy snack is pilaf. Of course, to enjoy all the splendor of this dish, you need to go to a good oriental restaurant, and fast food pilaf will only allow you to quickly get enough and give you the maximum benefit from high-quality rice, meat and various spices. By the way, it is very good to take pilaf with various dried fruits and additives - you will like the unusual but pleasant taste, and there will be much more benefits, since dried fruits are a storehouse of vitamins.

Far Eastern cuisine

We go deep into the East, where the cuisines of China and Thailand await us. The main dishes here are rice or egg noodles. The best choice is egg noodles. Meat dishes here include pork, beef, seafood and even poultry. You should avoid pork right away, but beef, seafood and poultry can be a good addition to the side dish. By the way, the portions are often quite large, and the prices for dishes of this cuisine are very reasonable.

All roads lead to McDonald's

Even in a fast food restaurant like McDonald's you can find normal products that you can fill up on without ruining your diet. By the way, McDonald's is the only fast food that provides full list about the amount of nutritional components in your dishes. For obvious reasons, we won’t even consider French fries, but you can take note of some products and safely order them.

Some useful tips– for dessert, it is best to take ice cream or pie. To reduce the amount of carbohydrates by half you need to take 2 hamburgers and remove 1 bun. Filet-o-fish contains a lot of unhealthy fats due to mayonnaise; if you try to clean it out, you can get an equally healthy, but less high-calorie dish. Eliminate soda from drinks and take either plain water, or a cocktail.

Disruption

Even the most experienced bodybuilders broke down and ate everything that they had spent months building with diets and exercise. But fortunately, such breakdowns very rarely lead to loss of shape, some even noticed this pattern - after a good breakdown at McDonald's, the shape improves significantly, it would seem that this is impossible, but in fact everything is easily explained.

The hormone leptin does very important function in the body - it, like some other hormones, burns fat. During various diets, the amount of leptin in the body drops, naturally fat is burned, but more slowly. In addition, leptin is responsible for glucose uptake skeletal muscles, it turns out that fat is burned more slowly, and muscles lose their volume. This is where you can see the relationship between breaking down in fast food and getting in shape.

Lee Priest once said: “I was working, and then I suddenly snapped, went to McDonald's and ate everything. I went to bed with a terrible feeling of guilt, and when I woke up, I realized that my shape had improved a lot, I looked much better than before.” It turns out that you can sometimes afford breakdowns, but they are small and rare. If you feel that you might have a breakdown, then it is better to provoke a breakdown at home, where you yourself can prepare what you have been wanting for a long time, but at the same time exclude harmful ingredients - sugar, mayonnaise, etc.

How do you spend your lunch break every day? Do you take snacks with you, go to a cafe/canteen, or use the services of fast food manufacturers?

What is so convenient about such unhealthy fast food? No need to waste time preparing food, collecting homemade food, you don’t even have to eat in a strictly designated place. Fast food is handed to you already prepared - you just take it and put it in your mouth.

Even if you never eat fast food in ordinary life, then when traveling to another city, the first source of food right at the station will be a grandmother with pies/chebureks or another McDuck.

What to do?

It turns out that in many countries there are already analogues of fast food, but healthy ones. For those who want to eat quickly, but also not eat extra calories, it was invented healthy alternative to fast food.

This fast food is prepared from natural, quality products, and is packaged in a convenient and stylish package that allows you to take a disposable spoon and eat on the go.

The faster businessmen can come up with an analogue of “high-calorie and unhealthy fast foods” and implement them in life, the more money they will be able to earn.

As an example, we invite you to familiarize yourself with the success story of a small company from Ireland, which came up with a special ice cream consisting exclusively of natural ingredients: coconut milk, avocado juice and puree, honey, nuts, cocoa, lemon juice and vanilla extract.

Where to get money to start own business? This is exactly the problem that 95% of new entrepreneurs face! In the article we revealed the most current methods receiving starting capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

These ingredients are placed in certain proportions in small neat jars, kneaded, frozen and delivered to customers.

The brand's creators, Rachel and Brian Nolan, say that they make all their ice cream themselves and sell it through a network of ice cream carts located at every intersection.

Within just one year, this married couple was able to increase production volumes more than 6 times.

These colorful and beautiful cups can now be easily found throughout Ireland. In stores, on the streets - everywhere you can find these bright caps on glasses of ice cream.

This year, 2016, the Nolan family plans to enter the UK market, where 64 million residents will be able to appreciate delicious and healthy fast food desserts.

Is healthy fast food possible in Russia?

We are confident that such food will also find its buyers in our country.

It is possible to develop fast food that is not necessarily sweet. You can start selling on the streets various bean dishes, fresh vegetable salads, small portions with jellied meat and nuts, whole grain buns with fresh salads and fresh burgers. The main thing in this matter is to closely monitor consumer demand.

By the way, the Irish couple is also worth keeping an eye on - they are now planning to launch a new line of healthy street products. It definitely won’t be ice cream, but the composition of the dish is still kept secret.